2011, The Clothing Industry Is Difficult To Manage &Nbsp; Relying On Online Group Buying To Find A Way Out.

It is very difficult for garment companies to get bank loans at a critical point of 4.5:1.

* according to the current cost, if clothing retail

In contrast to the 2008 financial crisis, it is not only the foreign trade processing plant but also the garment distributors, authorized dealers and brand dealers.

At the beginning of the month, at the national business working conference, the Minister of Commerce Chen Deming released the new policy of "promoting domestic demand".

Among them, a very big hand is 2012, the Ministry of Commerce will promote the introduction of the "Regulations on online retail management", and formulate relevant regulations on the management of the third party network trading platform.

Those who suffered setbacks in the apparel industry saw a glimmer of dawn.

There is such a "laughable talk": even though all the garment enterprises in China are now discontinued, they are only the storehouses in the warehouse, which can at least sell the clothing sales enterprises in China for 3 years.

"High clothing inventory is an open secret in the industry."

Zhao Zhuo, who has been acting as a front-line sportswear brand for more than 10 years, told Nandu reporters that the situation now is whether Nike, ADI, or Lining or XTEP.

In the happy Spring Festival, the low mood still shrouded the clothing market.

After selling the brand of children's clothing sold by him, Yang tin got tens of thousands of trademark pfer fees, and getting the money also meant he was "washing his hands".

Like Yang tin, the factory closes and more and more SMEs are selling their brands.

Some smell sensitive "tail goods" dealers see business opportunities, set up "online clothing mall", and guide stakeholders on the chain to take the online shopping channel as the latest and largest battlefield of "going to stock".

Apparel industry began to accelerate its inventory

High inventory nightmare is spreading in the clothing industry.

The owner of a clothing factory in Guangzhou, a famous brand OEM for Nike and Adi, told Nandu reporters that the inventory backlog of clothing this autumn and winter has generally reached 60%.. "Not only China, but also the global market consumption is dim, and the political situation in the Middle East is also unstable.

Various factors led to a sharp reduction in orders, and even to be in arrears of more than two batches of the goods. Now many factories are dragged to death and are afraid to start. But our factory exported only 100 thousand garments to Dubai in the past year, and now it is also a dilemma.

Shi Lei, chairman of the world's largest clothing paper manufacturer, Shenzhen Lianbang star company, confirmed this statement. "Customers' paper orders generally fell by 40%. Now we all use cash payment.

There has been a collapse of shoe factories in Houjie, Dongguan. It is estimated that the large-scale closure of garment factories will soon come. "

Not long ago, Huang Guanqiu, director of the Dongguan foreign economic and Trade Bureau, disclosed publicly that in 1~10 month 2011, more than 450 foreign-funded enterprises were shut down in Dongguan, mainly with small and medium enterprises and small and micro enterprises, and the traditional industries, such as clothing and toys, accounted for the majority.

The atmosphere of tragedy continues to spread.

This is quite different from the financial crisis in 2008. "It's not just foreign trade factories that are going to be tough, but now they are also extending to clothing distributors, authorized dealers and brand dealers."

Zhao Zhuo, who has been acting as a front-line sportswear brand for more than 10 years, told Nandu reporters that "at the moment, the sales ratio of the first tier brands is generally 6:1, whether Nike, ADI, or Lining or XTEP. Under the normal circumstances, the critical point of the warehouse sales ratio reaches 4.5:1, it is very difficult for the clothing enterprises to get the loans provided by the banks."

Six months ago: sales were cold and cheerless.

The high level of clothing storage disaster was discovered six months ago.

Public results showed that as of September 30, 2011, Metersbonwe's inventory amounted to 2 billion 982 million yuan, accounting for more than 83%. of its net assets. As of June 30, 2011, the stock of XTEP was 887 million yuan, an increase of about 92%., while the stock of Li Ning Co in the first half of 2011 was 992 million yuan, while its inventory value at the end of 2010 was 806 million yuan.

Shi Lei told Nandu reporters that only sports and leisure brands listed in China

Unfortunately, the sales are far more than expected.

Zhao Zhuo told reporters in Nandu, "according to the current cost calculation, if the sales volume of clothing retail stores is down by 20%, it basically means that the brand will go to Huang Quan.

Conservatively estimated that sales of clothing stores are generally down by 10%, and if their net sales can reach 3%, they will almost be able to reward the board for a good year.

The clothing business in department stores has not improved.

Monita November 2011 consumer industry research report shows that more than half of the department stores in China sold less than expected in October 2011. The completion index of Monita's grassroots research also dropped from -10% in September to -30%. while the famous American Chain Corporation Sears simply announced that it would close up to 120 Sears and Kmart Corp stores when considering its own performance and difficult economic environment.

"Indicating that global consumer confidence will continue to fall in 2012 and 2013."

Shi Lei said.

Can online shopping go stock?

Some smell sensitive "tail goods" dealers are looking at business opportunities from the market shock. The Baiyun District of Guangzhou Baiyun District has pformed into the "clothing exhibition trade city".

Zheng Jun, a dealer in the "tail cargo", told the Nandu reporter that "changing the name" is only the first step in implementing the online shopping strategy, and then holding the forum in the name of the exhibition trade city. The main purpose is to invite the clothing brand dealers to attend, and then brainwash the brand operators on the forum "either electronic business or no business."

"The effect is obvious.

Now more and more brands are willing to supply directly to us. They have already taken the online shopping channel as the latest battlefield of "going to stock".

And we can also reduce the proportion of goods taken from the "two Hawker".

In this process, the big brands optimize the channel structure and provide the development space for the tail traders.

For example, Lining has been trying to integrate some small and inefficient dealers in the past two years to encourage distributors to absorb small distributors.

Zhou Chengjian, chairman of Smith Baron apparel, said recently that Smith Barney clothing and its dealers will digest their stock by opening up a special store.

Zheng Jun said that in the past, brand dealers would also worry about frequent promotions and discounts on online shopping channels, which would damage the brand image.

Now, we all put "go to stock" in the first place.

AI research recently released the 2011 China clothing online shopping industry research report shows that in 2011, the scale of China's apparel online shopping market will reach 204 billion 900 million yuan, while the 2011 Chinese clothing retail.

The dissenting voice continued, "even if Taobao singles day, online shopping platform to engage in 50 percent off promotions, it may not continue to be effective.

Next, branding should continue to lower retail pricing.

Consumers will soon find that 50 percent off of the goods snapped up may be more expensive than the positive price. "

Shi Lei told reporters in Nandu that the online shopping channel expanded the whole consumption cake, but it also expanded a little. The core problem still can not be effectively solved.