"Bringing In" Consumption Is A Breakthrough For Clothing Business And Traditional Shops.

The Christmas day of 2011 brought us a wonderful city night when people looked forward to it, and BENBO's 40 shops in the same place on Christmas Eve landed in all the major cities of the country, bringing the aesthetics of Berlin.

Unlike the concept of 4S in the automotive industry, the 4S of bin Bao is: Sell (marketing mode) breaks the traditional sales concept, sells clothing at the same time, sells more "fashion", and builds a fast fashion industry chain; Sight Experience (360 degree sensory experience) brings the sense of perception of four dimensions: visual, auditory, olfactory, and haptic; Self-Identity Service (personalized service) trains a large number of fashion consultants, accepts international pop training, and provides personalized matching programs for customers; Life Style alon (Fashion salon) and domestic mainstream media jointly form fashion clubs.

In clothing

The 4S store of bin Bao can be regarded as a pioneer. The bayonet is aimed at the weakness of the electricity supplier -- service.

Because network sales are difficult to face to face, the service of e-commerce is more focused on logistics, so personalized service can become the focus of the development of brand entity shops.

After 80 and 90, they have become the main consumers of fashion clothes. They pay more attention to clothing collocation, and are more willing to accept the guidance of fashion consultants. "Passionate consumption" is a major characteristic of them.

Self-Identity Service of bin Bao seized this point and changed from "selling clothes" to "buying individuality".

Not only is the service, but also in the pmission of the brand concept, the three-dimensional entity store has the innate advantage over the two-dimensional online shop.

The consumption of "bringing in" is another breakthrough in traditional shops.

The core of Bing Bao 4S store is "experience". "Experience" means strong impact and charisma to customers.

The seven wolves' men's living hall has much in common with it, that is, by creating a cultural atmosphere, the customers can expect the lifestyle brought by the brand, and then from the recognized lifestyle to the authorized clothing, which is the so-called added value of the creation of products.

In traditional shops, customers are attracted by Sell, customers are infected with Sight Experience, customers are retained with Self-Identity Service, and Life Style alon is used to create culture.

Can the 4S store of bin Bao drive the pformation of the brand entity shop? Can we reply to the concept upgrading of bin Bao in the face of the impact of the electricity supplier? Let's wait and see.