Group Buying And Consumption Patterns Are Changing. Consumer Life Is Most Popular.

Group buying Navigation The latest data released by the 800 website of the website showed that during the Spring Festival of 2012, more than about 1800000 sales of new products such as Beijing, Shanghai, Guangzhou, Tianjin, Chengdu and other 10 cities were sold, with a turnover of about 65000000 yuan. Group buying website official told reporters, along with Consumption concept And mode change, group buying website is changing.

At noon on the first day of the month, Mr. long, who was from Jiangsu Wuxi to Beijing, was enjoying lunch with her relatives in the restaurant. Speaking of the first day of the lunar new year, Mr. long was somewhat excited because this was a special gift he sent to his relatives through the group buying website.

Mr. long: I am from Jiangsu Wuxi to Beijing to celebrate the lunar new year, because there are relatives here, before I came to choose gifts for a long time, I do not know what to send. If it is to buy traditional gifts, during the Spring Festival, the cars are crowded and very inconvenient to carry. Unconsciously, some group buying websites have some coupons for several people to eat together. They are 5-6 discount. They feel very good. They try to buy these vouchers and feel that this way of giving presents is very good.

Mr. Yu Xiaojie has similar purchase experience with Mr. long, and Beijing's work in a multinational company.

Yu Xiaojie: usually work is too busy, students and relatives rarely get together. During the Spring Festival, we want to sing to KTV. We can see that there is a minimum of 90 percent off KTV on the group buying website. It feels quite worthwhile, and the relationship between classmates is very substantial.

Spring Festival holiday, group buying of consumers consumption Enthusiasm has not diminished. In some young people's opinion, traditional gift giving is too much trouble, and online group buying gifts not only save time for shopping, but also be able to get a super low price. Hu Chen, partner of group buying website 800, told reporters that with the popularity of smart phones, mobile Internet access and payment mode are becoming more mature, and traditional online shopping is not enough before and after the Spring Festival. logistics There are many practical problems such as explosive storage. Holiday gift giving has already got a new mode, that is group buying electronic coupons.

Hu Chen: years ago, we discovered from the side and the small visit that we did, we used to carry a box of things in the past, but this has the risk of breaking the warehouse before the Spring Festival. Now many of the friends who are familiar with each other may send a copy to you. There are many kinds of gifts, so now we often convert the new year's goods through electronization to you through group buying. Especially when waiting for gifts in the early days, there will be no risk of express delivery. The second is to hand over the right of free choice to the recipients, so we are all happy to have such a method.

Through the monitoring of group 800 website, it is found that because of the change of consumption pattern, the categories of consumers buying from group buying websites before and after the Spring Festival are also somewhat different. During the Spring Festival, super discount tickets, hotel discount coupons and so on have attracted many people.

Hu Chen: before the Spring Festival, it's usually the order of the new year's Eve dinner, and the new year's products such as almond, some special nuts and so on. This is before the Spring Festival. During the Spring Festival, consumers often find some benefits from the shops on the ground, such as small family dinners, which are different from the new year's Eve dinner. The two day group had more of the double set meal or the set meal ordered by several people. Another is the cinema, because the Spring Festival time is quite abundant, many people want to find a more favorable way, the third is to play billiards, KTV and so on, basically around the local life and entertainment circle, the search volume has increased.