The Secret Of Selling Clothes' Discolouration '

Mr. Zhang recently bought a down coat at a large supermarket in electronic city with a price tag of 580 yuan.

Mr. Zhang looked at this dress as a green army. At that time, he liked it very much and bought it.

But when he came out of the shop with his clothes, he found out.

Mr. Wang has the same experience.

In January 30th, Mr. Wang bought a sweater with his girlfriend at a shopping mall in a small village. The price tag was 1298 yuan. There was no color description on the sign. It was hidden in the lamplight, and it was black in the outside.

"At that time, I wanted to go back, but the style of the clothes was not bad, but I stayed in the end."

"Store habits"

Selling clothes and lighting

In January 31st, reporters visited several shopping malls near the clock tower, a large supermarket in the north of the city and some boutique shops in Xiao Zhai.

The reporters found that the lamps used by merchants were roughly divided into three kinds of lamps, one is fluorescent lamps for illumination, one is gentle Huang Guangyuan, and another is the red light source of some boutique shops.

In these three light sources, the most popular one is the soft yellow light source.

To do this, one is to create a warm atmosphere, and the two is to look more beautiful when the light is shining.

A well-known woman clothing Shaanxi agent Shi Shi said that before the agency, she had opened her own clothing store, and had received some training on how to hang clothes, how to match them, and how to use the lights.

"The lighting effect in a store is, to a large extent, an important factor in deciding whether or not customers should patronize."

Experiment 1

The color of clothing is different under different light.

First, reporters and experimenters came to a shopping mall in downtown Xi'an. They chose a man's coat and a woman's cotton padded jacket. They were placed in the counter under the Yellow spotlight, under the white light tube on the corridor, and under the natural light source facing the north.

Reporters saw the men's clothing in the counter under the gentle yellow light under the army.

The women's cotton padded jacket looked pale pink under the yellow light of the counter.

The reporter asked what color the dress was, and the waiter called it "rose red".

Later, the reporter took the cotton padded jacket to the corridor. Under the irradiation of the white tube, the cotton padded jacket was pink, but it looked white. After getting the natural light, the reporter found that the real color of the clothes was deeper than the pale powder and lighter than the rose red.

It seems that some colors of clothes will change obviously under different colors of light.

Experiment 2

Red is the easiest color to change clothes.

So what are the laws of these color changes? Reporters and experimenters conducted experiments in our newspaper.

North Sanhuan Lighting City hung Lian lighting northwest Marketing Center staff specially designed for the experiment yellow, red, lavender three kinds of clothing stores the most common color spotlights.

A brand clothing agent provides clothes for experiments.

The reporters chose 4 colors of red, pink, brown and army green. 3 colors were taken out of each color. They were irradiated with yellow, red and lavender spotlights to observe their color changes and compare them with natural light colors.

Red: under the yellow light, the red woman's coat is orange; under the red spotlight, it looks like water red; under the irradiation of the lilac spotlight, it appears dark scarlet.

What color is the dress? According to the experts' request, the reporter took the clothes to the natural light that looked out of the north and saw that the color of the dress was bright red.

Pink: yellow under the beige, pink under red, pale purple under the clothes appear white, natural pink light pink.

Brown: yellow brown under yellow light and dark brown under red light. It looks like black under pale violet light and brown in natural light.

Army green: still green under the yellow light, but with

Two groups of experiments were done, and the reporters found that under different lighting, the biggest deviations were red clothes, followed by pink, brown, army green and gray.

The smaller change is yellow and blue.

The relative stability of the color is white and black.

But sometimes black and blue are not readily distinguishable. Black clothes look very much like hidden blue under the light.

Life reminder

Avoid buying the wrong color, preferably in natural light.

"We often receive complaints because of the discoloration of clothes, sometimes the causes of light, sometimes related to washing methods."

Dong Juling, who often deals with clothing color, says that there is no special standard for clothing color in the country, and the colors on the market are colorful.

How to deal with the color "unsatisfactory" after buying the clothes? Dong Juling reminded that the clothes should be placed in the natural light before the waiter asked for more clothes.

"When we look at clothes for the consumer, we need to hold the clothes in the hands under the natural light of the north when the weather is clear, and show them at a 45 degree angle. If we encounter bad weather like rainy days, we should put them in the light box."

Due to the lack of lights, shopping malls should be returned.

Ma Shiqun, Secretary General of Xi'an Consumer Association, said that it was wrong to buy clothes that he did not like by the lighting effect of the shopping mall, which did exist.

In general, large shopping malls have the promise of "unsatisfied return". If they are bought in a shopping mall, they will be honored as promised if they do not affect the two sale.

If the merchant's lighting effect makes consumers unable to identify the true color of clothing, consumers will find that the color difference is bigger after the purchase, and businesses should return it.

But when consumers buy clothes, they must also consider the influence of light in shopping malls.

Newspaper reporter Miao Ying

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