"China Clothing Brand Annual Awards" Presents New Changes

"Chinese clothing

The United States has won the "Marketing Award" of the first China clothing brand annual award. The second "Planning Award" and the fourth "public Award", with its outstanding performance in the market, the company finally went public in 2008. After that, its sales performance has gone all the way, and in 2010 it won the "sixth year award" of the Chinese clothing brand.

Now, the United States has become domestic.

White collar has won the first China.

"Shiner" has won the second China clothing brand annual award potential award. In recent years, Shiner menswear has not only developed into a famous western style brand, but also opened up a unique service style in China, which was successfully listed in 2010.

We know that the awards include nine traditional awards, such as Chinese clothing brand style, innovation, potential, quality, planning, marketing, public, value and achievement.

The purpose of the "grand prize" is to promote the overall development of the brand in terms of design, quality, marketing, innovation and other aspects by affirming the achievements made by the brand in the year, and further expand the social awareness and social influence of the clothing brand, and at the same time enable it to play the role of example and pioneer, thus driving the overall development of the Chinese clothing brand.

In fact, since 2004, China's clothing brand annual awards have won 38 awards brands, 79 nominated awards, 265 participating brands, and unwittingly gathered a group of elite Chinese clothing brands.

Looking back on all previous award-winning brands, the company has gained the highest honor of the clothing industry, and has maintained its unique brand appeal, showing more outstanding performance in the market and shopping malls.

It's 2012.

In the past 2011, cotton prices fluctuated, the appreciation of the renminbi, the tightening of monetary policy, and the debt crisis in Europe and the United States were followed.

Who can dance against the wind and write legend? "Jack eighth annual award of Chinese clothing brand" naturally attracted more attention from the industry.

The Jack eighth annual award of Chinese clothing brand has inherited the essence of the first seven awards, and has also shouldered the mission of "big prize" in the future. The adjustment and innovation will always run through propaganda, appraisal and other links, and strive to sublimate in the fine-tuning.

It is understood that, unlike in previous years, this year's "Grand Prix" will first put forward the concept of "annual brand". The award-winning brand of the Chinese clothing brand annual award will be collectively referred to as the "annual brand". This concept will help to improve the publicity and promotion system of the "grand prize" brand, making it easier and more simple to promote the dissemination process, and join hands with well-known social media to build the "Oscar" and the high-profile "brand of the year".

In addition, it is worth noting that with the development of China's garment industry and the upstream and downstream industries in recent years, as well as the demand and hope of the whole industry for the "grand prize" activities, the current "Grand Prix" regularizes the past special awards. Finally, five special awards have been set up in the special award sequence, namely, the promotion of awards, the support awards, the manufacturing awards, the business awards and the Beauty Awards.

Among them, the object of promoting the awards is the relevant organizations and institutions of the clothing industry, including production bases, creative industrial parks, media, consulting agencies, service agencies, etc.

The role of the judges in promoting the garment industry is investigated and evaluated. The contents include policies, regulations, driving effects, service contents and service effects.

The award winners are the upstream apparel industry chain, non garment enterprises, organizations, institutions and units related to the apparel industry.

The supporting role of the judges in garment industry was analyzed and evaluated, including the support methods, support strength and support effect.

The manufacturing awards are judged by the manufacturing enterprises whose main business is clothing production. The performance of the manufacturers is analyzed and evaluated from the comprehensive performance of the evaluation objects. The contents include clothing production, manufacturing, processing level, annual production capacity, total production staff, production efficiency, industry reputation, advanced manufacturing technology and equipment usage, research and development of unique manufacturing technology, technology and equipment, establishment of production quality system, establishment of green production system, establishment of safety production system, etc.

The business awards are evaluated by various types of commercial circulation enterprises with brand clothing as the main item, and the comprehensive performance of the judges is analyzed and evaluated. The assessment includes business environment, industry reputation, service integrity, local clothing brand share, sales data and comprehensive performance.

Major price fraud incidents, major environmental accidents, casualty accidents, etc., will be abolished if there is a similar situation, especially for the support and training of local brands.

The awards for beauty decoration awards are brand clothing and accessories, which are mainly ornaments, shoes and hats, scarves, gloves, bags and accessories. The comprehensive performance of the judges is analyzed and evaluated. The assessment includes the production capacity of clothing and accessories, the ability of independent research and innovation, sales ability and market influence, as well as the support and coordination of the garment industry.

The "promotion awards", "support awards", "business awards" and "Beauty Awards" are selected according to the objects and contents of the awards. The enterprises that choose the award are selected through the self declaration of enterprises, the award of past "Grand Award" and so on, while the "manufacturing Award" increases the recommended methods such as the local clothing association in addition to the above two methods.

After the approval of the selected enterprises, a special jury was organized by the Organizing Committee of the "grand prize" Activity Committee. Through the evaluation of the reports and data submitted by the selected enterprises, and the analysis of its ultimate impact and effect on brand development and industry, the awarding organizations, institutions, units and enterprises were comprehensively evaluated.

It is worth noting that in the selection process of manufacturing awards, field visits will also be increased. In addition, the number of manufacturing awards each year will be generated according to the actual situation of the year (up to no more than three).

From January to March 2012, these brands will enter all aspects of online voting, research and product sampling, and build a more convincing competitive platform with the principle of "fairness, justice and openness" in the strong evaluation system of the "grand prize" set up by PWC professional institutions. The final result of the awards will be officially announced in March 2012.