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Foreign Brands Are Also Pits &Nbsp; Why Do Big Brands Go On Quality Blacklist?

2012/2/6 14:22:00 22

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Foreign brands are also pit father big parity why frequent quality blacklist

Wool content marked high

According to the Shanghai Quality Supervision Bureau's official website announcement, this is the

Find out

The H&M (micro-blog) product with quality problems is knitted sweater. The measured results of the fiber content of the product are inconsistent with the product label.

H&M China is the first time to come out and explain, Fu Xiarong, manager of its public relations department, said: "the product has been put on shelves in all stores in the country, and if consumers have any doubt about the product, they can return it to the store free of charge."

The attitude is sincere and positive, which is a little comfort to consumers compared with those who refuse to admit quality problems and refuse to return goods.

But at the same time, she stressed that "this series of products does not affect the consumer's use of the product and will not cause harm to the human body," because the problem is only on the label of wool content, the product label content is 38%, and the quality supervision department's spot check result is 28%, "the phrase of the phrase is" it's not a big deal at all, although the wool content is elevated, but at least there is real wool in the clothes, and as for less 10% wool, consumers need not panic. "

But how can consumers not panic? According to incomplete statistics, since 2008, H&M has been disqualified at least 4 times by domestic and municipal industrial and commercial and quality supervision departments.

Fu Xiarong also said, "this is factory.

An error

We apologize to consumers. "

As we all know, in order to ensure the new two times a week, H&M has distributed business to many outsourced factories all over the world.

Blame the factory on our responsibility, we can accept it temporarily, but the fact that the 4 time we boarded the quality blacklist also left the brand side unmoved. Once again, we boarded the quality blacklist, apologized again and again, and continued to make mistakes again and again.

Fast fashion hits the blacklist again

On the "quality blacklist", H&M is not the only "frequent visitor", but also another "fast fashion" giant brand ZARA (micro-blog).

ZARA, which has entered the Chinese market since 2006, has been sampled at least 7 times for quality problems.

"Marked fiber content and measured fiber content do not match", has repeatedly become a part of the clothing brand product quality unqualified "culprit".

In May last year, a test report released by Beijing Consumers Association showed that a ZARA product label was "cotton content 75%, wool 20%, polyester 5%".

The actual test results show that it contains

Cotton content

It is 68.2%; wool content is only 10.6%, less than half of the label; polyester fiber, that is, polyester content is 15.7%, more than two times the mark.

The industry said, "since last year, because of the high cotton prices, many clothing brands have been increasingly inclined to use polyester and other chemical fiber fabrics to reduce costs."

Statistics show that ZARA has a global turnover of more than 4 billion 600 million euros, and its profit margin is even better than that of the first chain brand GAP of the United States.

Although H&M does not own its own factory, it has firmly occupied the market by first class brand, second rate product and three price.

In October 2010, GAP, a "fast fashion" giant, opened two stores in Shanghai, and joined forces with ZARA, H&M and UNIQLO in "victory" to form the four fast fashion giants gathered in China.

Another US fast fashion brand Forever21 also announced that it will enter the mainland market this year, first occupying the two largest markets in Beijing and Shanghai.

Although everyone is staring at the Chinese market now, "fast fashion" is not the fastest competitor, but the fastest way to get rid of it.

30% of imported garments and accessories failed.

Fast fashion quality is not good, the quality of the big card should always be guaranteed. No doubt, last week, the Shanghai inspection and Quarantine Bureau announced that a total of more than 10 thousand batches of imported garments and simulation accessories were sampled last year, with an overall failure rate of about 30%.

Data show that most of the imported garments and accessories that are subject to statutory inspection at Shanghai port are medium and top grade brands, with a total value of US $560 million.

The arsenic content in some ornaments exceeds 2 to 3 times the national standard, and the lead content is also very high.

In addition, another inspection report of imported garments showed that the reject rate of imported garments was as high as 55.8%, and that the imported garments were substandard, the color fastness was not qualified, the pH value exceeded the standard and the formaldehyde content exceeded the standard.

China has become the world's largest consumer of luxury goods. There is a consensus in the hearts of Chinese people who are getting richer and richer. The quality of foreign brands is good. Buying foreign goods is a symbol of quality, face and strength.

This news tells us that the quality of imported luxury goods is not "quality".

PRADA bag fade, GUCCI (micro-blog) pull rod box successive problems, LV new shoes two times glue...

More and more luxury brands have entered the Chinese market. They have brought luxury goods to China, but they seem to have left their quality and credibility in their own country.

Foreign brands also believe in "differences between China and foreign countries".

With the prosperity of China's market and the expansion of imported consumer goods, the quality of brand has attracted more and more attention.

Whether it is fast fashion brand ZARA, H&M, or the top brand LV, PRADA, have tripped before the "quality gate".

Some netizens said, "the quality of ZARA in Paris is much better than that in China, and the quality of ZARA products in China is generally worse than that in other countries."

Faced with numerous queries, their silence, internal and external differences, ignoring China's standards and so on, have made Chinese fans very hurt.

What big style and international quality has long been thrown into the clouds.

Some say yes.

China

People do not fight for themselves. We also want to buy good things with good quality and low price. But domestic goods are synonymous with "cheap".

Although foreign brands have been exposed to quality problems in recent years, consumers are still scramble for foreign goods.

On the other hand, the immaturity of the immature market supervision system, the imperfect legal system and the thinking inertia of "a good one" to the foreign brand supervision have also contributed to the arrogance of the multinational corporations to some extent.

Some media have cracked up some cosmetics companies, in order to be able to long-term false propaganda, after the new products listed, first look for the industrial and commercial bureau to take the initiative to fines more than ten million, and then continue to propagate everywhere, because there is "one thing, two punishments" provisions, only one punishment.

Low illegal cost is another major reason why international brands take different kinds of Chinese and foreign consumers and openly cheat.

Don't believe that "the moon in the foreign country is more round than China". Do not use our patience to spoil the foreign brand.