China Needle Association: Powerful Purchasing Invitation Function

As we all know, in the home textile industry, design and channel are two important aspects to enhance brand competitiveness. In terms of relative design, channels are the most difficult to expand, and it is even more difficult for enterprises to trade with internationally renowned channel providers. Now the competition in the home textile industry is fierce. How to break through the brand and how to get more buyers' attention in this "Red Sea" has always been a big problem for the enterprises. The ninety-fourth China to be held in March 13-15 Needle cotton The Textile Fair is also committed to developing channels and brands for enterprises.

Brand investment brings value added wealth.

At the ninety-fourth China acupuncture conference, which will be held in March this year, the organizers will join hands with the China Chain Store Association. This undoubtedly reinforces the relationship between China needle Association and large retailers and purchasers, which means that the needle will provide a good channel for exhibitors.

In recent years, the needle industry will increasingly focus on the business field. WAL-MART, Carrefour and other large buyers and retailers have always been the top guests of the Chinese Acupuncture Association. They attach great importance to the communication with the relevant suppliers at the needle conference. This is a kind of trust to the exhibition. They believe that the enterprises that can participate in the Chinese Acupuncture Association are all brand enterprises with certain strength. In the early days, the organizers of the Central Committee had already been right. enterprise The first screening was done to help retailers get the first pass.

For Shanghai red Fuji home textiles, which is awarded the title of "WAL-MART best supplier", participating in the needle will be a chance to display the brand strength, and also a platform to strengthen exchanges and cooperation with the major business super purchasers. Dong Fulong, chairman of red Fuji home textiles, told reporters: "China's consumer goods market can not be all the world of foreign brands. Chinese brands and manufacturing enterprises must occupy a place. Advertising and celebrity endorsements are far from enough. Only by virtue of their own comprehensive strength and excellent product quality, unique market operation ability, can we speak on the basis of market share and sales growth. Red Fuji can be rated as the best supplier by WAL-MART. It is a strong proof of the market position of red Fuji and a strong proof of the continuous improvement of the domestic brand market position. Our aim is to expand our sales channels with this professional exhibition platform, demonstrate our quality products and increase opportunities to cooperate with large buyers such as WAL-MART.

Pragmatic measures to win purchase orders

Exhibition is the best platform for communication, communication and business between industry producers, distributors and buyers. This professional exhibition will represent a microcosm of the industry. To some extent, it is even a market. Enterprises can establish and maintain customer relationship in the exhibition, and maintain the overall image of the enterprise in the market.

"The needle will be more and more practical and professional. Stronger " This is the evaluation given by exhibitors. For textile enterprises participating in the exhibition, participating in the needle industry is not only a simple exhibition product, but a platform for participating in an international exchange. The brand competition in the commercial market tells us that owning the market is more important than having a factory, and having a brand is especially important. For enterprises that value brands, the needle should be the most important docking platform.

As a long-term partner of China needle Association, the towel wall of Shandong golden number towel has become a beautiful scenic spot at the Chinese Acupuncture Association. This year, the number of towels will continue to be exhibited and will bring more excellent products and wonderful designs to the exhibitors and professional audiences.

"China needle Association" has been known as "barometer" and "wind vane" for the development of home textile industry. The number of exhibitors and the number of spectators can reflect the prosperity index of the textile industry to a certain extent. To some extent, the number of exhibitors increased annually reflects the status of China needle Association as a professional exhibition in the industry. The head of the gold group's exhibition said that the reason why it had always insisted on participating in the acupuncture meeting was that it had important influence in the industry. As a powerful and distinctive three-dimensional marketing platform for domestic trade, China will be the best choice to enhance its popularity and reputation. "Through the China Youth Association, we have gained many opportunities to cooperate with other brands and other industries. At the same time, we have increased the media exposure of brands. Exhibitors have become an effective way to enhance our brand image." For exhibitors, the exhibition site provides a good opportunity for enterprises to conduct market research. On the one hand, enterprises can collect information about competitors, distributors and new and old customers in terms of products, prices and marketing strategies. They can quickly and accurately understand the development status and trends of domestic and foreign industries and the inventions of new products, so as to provide the basis for enterprises to formulate the next development strategy. On the other hand, if an enterprise is considering launching a new product or a new service, it can conduct on-site surveys to visitors in order to see whether it is consistent with the characteristics of the target market. Enterprises can communicate directly with target customers in a very short time and send information to specific customers to get immediate response from customers.

In March 2012, the China Acupuncture Association will provide more professional services and platforms for exhibitors and professional audiences.