Ningbo International Clothing Week: Taiping Bird Leads Ningbo Garment Industry Pformation And Upgrading
Clothing, perceiving the pulse of human social development.
Fashion shows the pursuit of differences between individuals and groups.
All along, the Pacific bird has spared no effort to advocate the fast fashion of Chinese garment industry, and constantly pursue the unique development road of Chinese fashion.
The new way of light assets, strong brands and heavy creativity has provided a new idea and mode for the pformation of traditional clothing industry in Ningbo and even the whole country.
North to Mohe County, the second national line.
City
The above high coverage rate, the fashionable shop and flagship store in the big shop era, and the Taiping bird's "overnight spring breeze" make the creative fast fashion industry thrive.
With the advent of the post crisis era, the consumption of luxury has been eliminated, and the international luxury brands have returned to "populace".
The future development of China's garment industry seems to be faced with a new choice as to how to bridge the cost and demand.
The fashion feast of the whole brand group, the flyover of the Oriental neon, and the fifteen Ningbo international clothing week, how do Taiping birds interpret this unique Oriental beauty of China?
Successful fashion women's fashion show
The success of Taiping bird in the past and in the past is due to the right.
fashion
Positioning, the two is from the right dress cut, for the traditional men's clothing carrying the world's Ningbo garment industry, created a unique breakthrough path.
The best location, the largest exhibition hall.
On the fifteen Ningbo international clothing week, Taiping bird wears hold with its strength in the field of women's clothing.
There is no need to say anything. The Ningbo international clothing week, which has been placing its eyes on the old men's wear field, is the first set of women's wear hall, which can be understood as the awakening of Ningbo's traditional men's giant to the competition consciousness of "short board" women's clothing.
Ningbo, the biggest male dresses in the world, is like a giant lame giant leaping. It really needs to go faster and further away.
Looking at the local market, the clothing enterprises that can really put women's clothing as the main industry into the unlimited manpower, material resources and financial resources are numbered.
There are ideas, goals and future.
The most practical ones are customer groups.
Taiping bird shouted the creative era of costumes, and created the first light asset brand operation mode with the core of design and retailing in mind.
And the annual sales growth of 40% will undoubtedly announce the recognition and joy of the market for Taiping bird.
Heavy design, heavy brand, and long speed efforts make it possible for Taiping to become a pioneer in the field of women's clothing.
The first show of women's clothing on this clothing week represents the goal and determination of the pformation of Ningbo's garment industry, and represents the strength and potential of a city's women's clothing development.
Although it is a great responsibility, the Organizing Committee of garment week has no hesitation in choosing the leading brand.
"Sometimes there is a hundred schools of thought contending, but on some occasions it is not the same."
The head of the organizing committee said, "although there are many candidates in the field of women's wear, there are few people who really have the strength.
The development of Pacific bird in recent years is obvious to all, especially in the field of women's clothing. Ningbo's women's clothing is growing.
excellent
Typical trees.
In this 4 day exhibition, Taiping bird dress has launched a series of first scenes "public performance", trying to show the beauty of brand design in an all-round way, presenting the idea of creative fast fashion more intuitively.
The pavilion has been stationed in two major women's clothing brands, Lok ting and PB women's wear (Collection, Jeans and Trendy three series), which are divided into four main exhibition halls.
Through different music, scenery and theme settings, the charm of each series of brands is interpreted, so as to cater to the diversified consumption demand.
"The clothing design of this exhibition is mainly in autumn and winter. The real design of the scene and the real interpretation of the scene can deepen people's impression of the Taiping bird fashion industry."
The head of the Taiping bird Pavilion said.
To simplify and simplify, it is the strength of Taiping bird dress.
In search of the museum, the men's wear hall went straight into the ladies' hall, and immediately came to the eye, surrounded by a black cloth.
On the fence, the huge Pacific bird logo is striking.
The Taiping bird dress Kingdom, which occupies 4 booths, has attracted countless audiences.
Through the service desk entry, the left hand side row is the "JEANS" series exhibition hall.
The crisp street music, the overlap of locomotives and dolls, the graffiti walls of bright characters, the faint street lamps, and the JEANS, the main street fashion, show the city's personality.
The left-hand side of the right-hand turn is known as the "COLLECTION" series.
The exhibition hall was set up as a cafe with a petty bourgeoisie in the afternoon.
Lazy and melodious music, a cup of coffee, a color of oil, and exquisite air ornaments make the exhibition hall full of beautiful collection.
Opposite to "COLLECTION" is the "TREDY" exhibition hall, which is rich in creation and art.
At the moment, the area has become the studio of designers.
The large bookcase standing on the Wall attracts people's attention for the first time, the dim lights, the messy color palette and the sketchpad painted on the corner. The pure artistic atmosphere makes people yearn for the "TREDY".
Further, it is widely welcomed by university girls.
Women's wear
。
With the theme of "magic Tokyo", Lok Ting is committed to building a trend of youth in the student era.
The bamboo chair, flower beds and windowsill, this exhibition, is also created by the creation of the European garden landscape, which deepens the impressions of fashion trends such as "retro wind".
Or back to the ancients, or lazy, or fresh, or with the sex, gorgeous stage with the theme of this autumn, in every situation, the characteristics of each series and the clothing of the forest complement each other, the fifteen Ningbo international clothing festival, the Taiping bird exhibition hall is worth appreciating.
During the exhibition, Taiping bird's flagship store in Ningbo also launched a series of related activities. Its online trading Magic also launched activities to help dress Festival.
Leading the fashion industry for the closing ceremony
Taiping bird believes that true success requires fresh elements that support sustainable development in the future.
Before today, all accumulation is only a starting point. The core competitiveness of leaders is to have the traction force facing the future.
The cooling of the economy has made domestic and international consumption more rational. People's pursuit of fashion is becoming more and more difficult.
In view of this, Taiping bird has a clear idea: creativity is fast fashion, which is the development direction of Chinese clothing.
Along this direction, the Taiping bird suddenly rises and shows that Ningbo garments are turning from formal dress to casual clothes.
"Clothing is just a carrier, it carries people's intuitive desire for fashion."
Taiping bird said, "what I want you to understand is that Taiping bird is not just an institution to provide clothing products, but a fashion solution service provider that meets the needs of customers in fashion through clothing."
At the closing ceremony of the fashion week, the 30 minute Fashion Party of Taiping bird has become the finishing touch.
Although only 30 minutes, the Pacific bird is the best leading actor. This is the best stage for interpretation.
This is a visual feast that must not be missed.
In addition to highlighting the charm of fashion, through the display, the Pacific bird aims to clearly show the development context of the clothing industry.
The opening of China makes modern clothing more and more young and fashionable, and the development of clothing industry is increasingly oriented to fast fashion.
If this direction is right, then the road that the Taiping bird is walking now is the only way for the future development of the garment industry.
Walking in the forefront of fashion, Taiping bird fully recognized that clothing is the embodiment of the soul.
Environmental protection, low carbon technology and post industrial era make people worry about the future living environment and yearn for the original green.
"The future is an unreachable space. The mystery of time and space strongly attracts people to keep searching for the unknown world."
"Analyzing the theme of Taiping bird," he said, "this time we explore the universes and the vastness of the universe through the main line of crossing. Tracing the mystery and harmony of the original rainforest is in line with the exploration and practice of Taiping bird in the fashion apparel industry.
About the future, the Pacific bird is full of passion and confidence.
The whole performance is divided into two parts: the future of high technology goes through the mysterious and quiet green field resort.
With the air of natural sounds and the creativity of heaven and earth, Taiping bird will interpret the fashionable concepts of ecology and technology and "harmony between man and nature" advocated by this autumn.
In the first part, Pacific bird leads people into fashion stars.
As the music rings, the LED device on the model and the LED cube in the central stage of the stage start to shine. Two astronauts walk to the stage like a spacewalk. While touching the big screen, the alarm rings and the warning lights rotate.
Fashion models are coming into fashion. The Oriental women in the new era show their charm in the modern fashion.
The second part, the male model wears the wing to enter the scenery area to lead the model.
Beautiful resorts
theme
In the natural scene and elegant costumes, they stand out.
With the fast pace of modern life and the bustle of the city, the Oriental professional women enjoy the elegance of the disturbance and the classical trend.
The vitality of clothing lies in creativity, and the source of creativity comes from life.
The Pacific bird seeks to discover in life and find new things in the old.
As an important part of the costume festival, this fashion and fantasy trend party is absolutely wonderful.
Through the development, accumulation and sublimation in recent years, Taiping bird has become more and more proficient in the development of fast fashion.
Rooted in the rich soil of creativity, Taiping bird made the cake of fashion clothing bigger and bigger.
Creative fast fashion, multi-channel development, virtual operation, Taiping bird made one surprise after another, created the unique "Taiping bird model" of China's clothing industry, and this mode has gradually been verified under the impact of the market. Numerous recognition and attention have made the Taiping bird's fast fashion pace more firm and magnanimous.
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