Professional Wear: Through The Industrial Chain Usher In A New Dawn

China

"Money" is gratifying.

"China's professional wear now

He said that with the entry of our country into the post modern industrial stage, the application of professional clothing will be wider and wider.

From the perspective of the adjustment of industrial structure and the development of the second and third industries, the demand for professional clothing will increase rapidly as the number of employees in the service industry increases rapidly.

Therefore, the development of Chinese professional wear has considerable space.

At the same time, the national environment is relatively good, advocating "people-oriented", the government procurement is also increasingly under the supervision of public opinion, the procurement process began to open and pparent.

In addition, with the progress of society and the enhancement of employees' safety and health consciousness, the government's efforts to prevent occupational accidents and occupational hazards are increasing, and the demand for personal protective equipment will increase. The quality requirements for safety protective clothing are getting higher and higher, which provides a broad space for the development of functional protective clothing.

According to the authoritative department statistics, our national defense labor protection clothing, such as static electricity, flame retardancy, acid-base protection, and so on, need about 20000000 units a year. According to the current production capacity of 285 garment enterprises certified by safety signs, it is far from meeting the demand.

"China's professional wear not only has room for development in objective demand, but also has the necessity of rapid development in subjective operation."

Yuan Wenkun, executive vice president of the group, said.

The huge potential of the professional wear market is obvious to all, but for a long time, the entry threshold of the professional clothing enterprises is relatively low.

But the safety protection occupation clothing is different from the big textile, has a remarkable characteristic: regarding the policy and regulations as the guidance, the plan demand and the market operation are relative.

"The development and use of safety protective clothing covers many fields, and it is necessary to speed up the relationship and communication between industries."

Zhang Puxuan, vice chairman of Shaanxi Yuanfeng Textile Technology Research Co., Ltd.

This requires industry associations to build a docking platform with the decision-making departments of the terminal application industry to promote market demand and R & D production of professional wear.

At this annual meeting, Jiang Hengjie specifically asked professional clothing enterprises to make full use of the value system of professional clothing, establish the values of the professional wear industry and improve the social contribution rate of professional wear.

Jiang Hengjie believes that the values of the professional clothing industry are embodied in "scientific development, effective supply and efficient service". The value system built around such values should be a complete production chain with advanced technology, advanced design concept, reasonable industrial layout, and convergence of upstream and downstream industries.

In his view, the future competition is no longer the competition among individual enterprises, but between the supply chain and the supply chain.

Integrate the enterprises that are not related to them into closely related supply chains, and the closer the supply chain is, the stronger the competitiveness will be.

According to his introduction, recently, a department in the country has chosen functional fabrics through bidding, and the three winning tenders are actually foreign enterprises.

Domestic enterprises can not sit still. I hope that the association will set up a platform to introduce the technical features of functional materials to the professional clothing enterprises. Therefore, the annual conference of new year's materials and technologies will be one of the contents of the conference.

"It is imperative to establish a modern industrial chain integrated innovation system and pform the industrial chain into a value chain and a gold chain."

Jiang Hengjie pointed out that in the future, the professional clothing research center will take the effective demand of the market and consumption as a value guidance on the industrial chain, and establish a deep cooperation mechanism with the market demand as the goal, the garment manufacturing as the front edge, the fabric development as the core, the fiber material as the backing and the standard test as the guarantee.

Zhang Puxuan also believes that the traditional protective clothing fabric has the disadvantages of poor function and washability. It can not meet the requirements of protective clothing at this stage. The development of fabric with differential, functional and high-performance textile materials has become an inevitable trend in the development of safety protective clothing.

He said that the upstream and downstream leading enterprises at home and abroad should strengthen cooperation, develop joint research projects for market demand, and develop safety suits for market demand.

At this exchange conference, there are both the best foreign materials enterprises in Japan, such as the Japanese uniformed center, Dongli, Di and Nano-tex, and also the leading units in the development of new materials in China, namely, the Home Textile Research Institute and the Shaanxi Textile Academy.

The latest information they bring to the forefront of new materials enables domestic professional clothing manufacturers to provide technical support for users to design professional clothes in the future.

The exchange and cooperation between the upstream and downstream industries will achieve high quality products, and the healthy development of the professional apparel industry needs an orderly competitive environment.

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Go to specification

"The introduction of general technical specifications and service standards of Chinese professional wear will enable enterprises to combine self-discipline and competition on a relatively fair stage, and promote the early development of the domestic professional wear market on a scientific and standardized development track."

Jiang Hengjie said.

In his view, technical specifications and service specifications are likely to be the standard for purchasing units in the future.

Jiang Hengjie told reporters that after the establishment of the China professional wear research center, many central enterprises' purchasing departments took the initiative to find the center, such as the Bank of China and the marine bureau.

In addition, the research center also has many contacts with the Ministry of public security, the Chinese customs and the Ministry of Commerce and the foreign aid department.

Now, experts from the professional clothing research center have become experts in judging clothing purchases by many central enterprises and government departments.

"We hope to make efforts from different channels, step by step, and strive for more and more market discourse power."

Jiang Hengjie said.

According to his introduction, in order to work out a reasonable and widely applicable human body database system for mass customization in China's garment enterprises, the China professional clothing research center has also launched a research project on human body database of professional wear.

Based on the analysis and collation of a large number of human data accumulated over the years, combined with different product data, a professional production database suitable for different enterprise management modes has been developed. The pattern size specification is more reasonable, the production configuration is more scientific, and the cost of garment manufacturing is effectively reduced.

At this meeting, Chou Manliang, vice president of Limited by Share Ltd Institute of professional clothing, said that the status of the career dress research center is very important, and its link function is greater than that of the public relations personnel. It can link the business with the market.

He believes that the center of professional clothing should become a government assistant, a guide for enterprises, a promoter of the market, and more importantly, to promote the brand process of Chinese professional wear.

Branding is the way out

At present, China's professional clothing enterprises have a low degree of concern about the construction of corporate image, and have conducted less than 10% of the overall corporate image building.

Some enterprises do not have brand management departments at all, but also lack brand management talents. Some enterprises simply regard brand building as brand awareness and blindly invest huge amounts of money to advertise, while temporary advertising effect can not bring long-term development impetus to enterprises.

Jiang Hengjie said that many professional clothing companies only focus on their work, but also rely on low price competition and low cost scale expansion in product marketing strategy.

In his view, "professionally dressed branding is an inevitable trend, and professional clothing enterprises should make articles on technology and culture."

In recent years, a large number of tendering and bidding activities, enterprises feel that buyers are more and more demanding on design, and are not satisfied with the design ability of domestic enterprises.

"We need to vigorously advocate cultural self-improvement, cultural confidence, cultural orientation, and develop a good opportunity to develop cultural and creative industries. We will rapidly upgrade the design level of our professional wear and constantly promote the professionaI dress of our country to embody the spirit of the times, scientific literacy and cultural awareness."

Jiang Hengjie said.

As an important part of corporate culture, professional wear has become a symbol of a specific culture.

More and more entrepreneurs are aware of the role of professional wear in enhancing the cohesion of enterprises and enhancing the overall appearance and cultural image. Enterprises generally wear the business dress as a symbol of the comprehensive strength of corporate identity, corporate quality and corporate culture.

"The market demands more and more individuation on the quality, design style and style of the dress, and begins to pay more attention to its aesthetics and culture."

Zhang Puxuan said.

As a matter of fact, at present, the professional wear has become rigid and conservative, integrated with modern civilization, and has entered a new pattern of fashion, comfort, environmental protection and health.

"Constantly innovating design is the core of leading the trend of professional wear. Combining the characteristics and characteristics of buyers, designing a perfect blend of art and practicality is the good opportunity to open the market of professional wear."

Jiang Hengjie said.

He told reporters that the future professional clothing research center will focus on solving problems such as the direction of the development of the industry, the determination of the technological line, the acquisition of innovative resources, and the cultivation of innovation ability, so as to accelerate the pformation speed of enterprises.

At the same time, through organizing experts to investigate relevant government departments, purchasers and related professional clothing enterprises, we will understand the main problems existing in the professional wear market, analyze the source of the contradictions, and propose solutions for the development of enterprises.

Ma Yong, deputy director of Sichuan Jihua 3536 Garments Co., Ltd., said that the convening of the conference broke the old habit of being self complacent and old and dead, and set up a cooperative atmosphere of collectivism in the industry of professional wear.

There will be more similar meetings in the future, so as to enhance exchanges and learning among peers.

"With the guidance of associations, the experience of successful enterprises and the dialogue with the industry, the industry can develop faster and more steadily."

Ma Yong said.