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Who Can Win The Clothing Parity Shop &Nbsp? Who Can Stand Firm In The US Market?

2012/2/9 10:40:00 17

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American consumers

clothing

Consumption has dropped by about 30% in 3 consecutive years. The proportion of consumers who choose to buy clothing at parity stores is 24% 56%.

Whoever wins the parity shop will stand firmly in the United States.

market

A few days ago, reporters learned from the lifestyle survey and retail survey conducted by Cotton Corp in the United States that clothing consumption in the United States has declined continuously in recent years, and parity stores are trying to stimulate consumption.

Since the recession, American consumers have become more and more concerned about the ways and places of consumption, and they prefer to buy clothes at a flat retail store, looking forward to more discounts.

American consumers are happy to discount items at parity stores, such as US parity.

Department store

The company Target (Taghit) and the famous American chain store Walmart (WAL-MART).

Low price always means that consumers do not have to choose between clothes and necessities.

"The trend seen by all large retailers is that low and middle and low income consumers list their necessities as priority items, whether they are large or small," he said.

"Therefore, when we talk about the gradual growth of necessities such as Walmart or Family Dollar (family dollar stores), we can see that clothing and home decoration stores are struggling," says Greg Jacobson, editor in chief of the magazine.

For consumers, seasonal expenses like clothing and family soft decoration become a dispensable item in many cases.

Declining clothing consumption in the United States

The US Cotton Corp lifestyle survey (Lifestyle Monitor) investigates online clothing, fashion, home, and consumer goods online monthly.

fibre

The attitude and behavior of other topics such as preferences and prices.

According to the survey, US consumers spent $54 a month on clothing purchases in 2011, which has been decreasing trend compared with 77 US dollars in 2008, 63 US dollars in 2009 and 60 US dollars in 2010, and has dropped by 30% for 3 years in a row.

"American consumers have reduced consumption and reduced the cost of credit cards.

In order to achieve this goal, 56% of consumers reduce consumption while shopping, 53% of consumers are away from shops, and resist the temptation of over consumption, of which 62% are women.

WSL strategic retail CEO Candace Corlett said.

Corlett also mentioned that "in the forefront of shops that need to be far away from the list of stores is parity stores, consumers only need to buy when they go, but avoid aimless wandering."

Lifestyle survey found that the percentage of consumers who planned to buy clothes increased significantly.

In 2008, 65% of consumers planned to shop and increased to 71% in 2011.

Meanwhile, the percentage of impulse shopping decreased from 35% in 2008 to 29% in 2011.

Ted Vaughn, partner of BDO Seidman retail and consumer company in Dallas, Texas, said: "as household income goes down, low-income consumers are faced with the pressure to buy food and fuel and face the challenges of travel and shopping capabilities.

Unemployment continues to have an impact on consumers with low household incomes, which makes Target and Walmart cheaper stores more vulnerable than department stores. "

The preferred channel for clothing is parity shop.

According to the lifestyle survey data, parity stores are still the most popular retail channel for clothing purchases, although the percentage dropped from 28% in 2009 to 25% in 2010, and then dropped to 24% in 2011.

Rosenne Morrison, fashion director of Doneger group, said: "consumers at all levels are more cautious when considering expenditure, and list the priorities of consumption.

Consumers begin to consume sensibly and carefully consider the end use of the goods they buy, so as not to overconsume. "

Morrison adds that consumers consider the quality of goods purchased more than quantity.

As retail prices rise because of the increase in commodity and production costs, low prices are not really necessary.

Although the price has always been the focus of attention, quality is now slightly better than quantity. It has become an important factor for people to consider buying.

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Parity stores try to stimulate consumption.

From 2009 to 2011, the percentage of American consumers calling Walmart their favorite place to buy clothes fell from 10% to 6%.

Vaughn said: "Walmart is actively trying to get consumers back, and the decrease in the number of people in cheap stores starts with the decline in the use of credit cards.

Walmart abandoned the installment buying method several years ago, and now they have reworked the rules to make up for the loss of sales through this shopping method.

Throughout the holiday shopping season, parents are still trying to buy gifts for their children.

By installment payment, consumers can start buying goods in advance. "

Another attraction for consumers is limited edition products.

Morrison said: "when consumers know that they can not buy this product arbitrarily, this is the driving force for buying.

Many retailers mentioned that they regularly adjust products rather than invariably provide goods, because many consumers carefully study the goods they buy and hope that they are unique, so retailers can increase consumer enthusiasm through special activities in shopping malls.

Nowadays, consumers are more concerned about color, so color has become a factor for businesses to create consumers' purchasing emotions and happy emotions.

Corlett said that in today's consumer prudent consumption, parity stores try to stimulate consumption.

"Our data show that American consumers like the improvements made by Walmart, and clearly show that they like Target's Missoni brand.

However, their incomes will be reduced and consumption will be reduced. The whole consumer market will have to work hard to adjust to such a situation.