Is It So Expensive To Buy Clothes? Garments Enter The Market More Than Seven Times The Factory Price.

The price tag is getting higher and higher, and the discount is getting more frequent.

"How can the price of clothing in the mall be four digit?" recently, many consumers complained that clothes were too expensive to afford.

However, in the early years of the new year, the phenomenon of retail weakness led to greater malignancy.

The price of clothing entering the market doubled again.

Since last year, the clothing prices of shopping malls have soared.

"The same brand and the same style of coat last year also marked the price of multiple, now are more than 1200 yuan."

Miss Huang, a frequent shopping lady, told reporters that her colleagues had the same trouble.

According to incomplete statistics from many shopping malls in Guangzhou, the price of winter clothing increased by 30% over the same period last year, and the price of spring clothes increased by 10% over the same period last year.

The reason for the rise in clothing prices is simply the increase in raw materials and labor costs. The answer is surprising.

Yesterday, a person familiar with the matter said that some garment suppliers recently doubled the factory price, "the original clothing entered.

Discount frequency doubled this year or doubled.

Clothing suppliers also have their own difficulties in doing so.

Yesterday, clothing enterprises told the Yangcheng Evening News reporter, because of the economic downturn, sales fell, in order to stimulate consumption, since last year, many shopping malls in Guangzhou and other places have launched a discount sale, frequency and depth increased by more than 100% over the past.

"How can manufacturers stand up for this promotion?" the person asked reporters that raising prices is a must.

According to the reporter, sales growth of Guangzhou department store has declined in the last two months. According to the regular network statistics report of Shanghai apparel industry association, 2011 major clothing products in ten major shopping malls in Shanghai sold 10000 pieces (sets), 408 thousand less than last month, 34.7% lower than the previous month, and 6.9% lower than the same month last year.

"The first half of this year will be more difficult for retail enterprises, although it may be better after September, the overall situation is not optimistic."

Xie Shiping, managing director of Mei Dong department store, told the Yangcheng Evening News reporter that the means of dealing with this kind of bad environment is not rich, and discount sales promotion will be the mainstream.

"You can judge this year's department store.

"We didn't want to sell a lot of suppliers, and now most of them have taken part in it."

The person in charge of the shopping mall said that consumers would not buy at all without discount.

"However, some of the garment suppliers who are willing to discount are moving on the price."

How long can this vicious cycle last? In the industry, it is considered harmful to the formation of a good consumption environment, whether it is frequent discounts for merchants or suppliers to raise prices to deal with sales promotion.