Cangnan'S Clothing Industry Begins To "Shock"

In recent years, e-commerce has been developing rapidly at an unprecedented rate worldwide. Data show that e-commerce accounts for 41% of domestic consumption, while e-commerce accounts for 25% of domestic consumption, while e-commerce accounts for only 1.5% of China's total consumption.

With the attention of local governments, e-commerce has gradually penetrated into the real economy, such as R & D, production and circulation.

Xiamen, Yuhang, Jiangsu, Sha Ji Town and other places rely on the electricity supplier Industrial Park to guide the sustainable development of local industries.

In fact, the clothing industry in Cangnan is in e-commerce.

Figures and surprises

On the Taobao mall sales list, DEEREMARCHI (Deal Madge) and JEAN-JACK (Jane Jack) two top garment companies founded by Cangnan people ranked the top ten, with an annual output value of more than 150 million yuan.

In Taobao's double "11" sales promotion, the sales volume of the two enterprises reached nearly 20 million.

There are more than 500 thousand clothing sales in Cangnan.

It is understood that there are about more than 40 garment enterprises in our county. Up to now, there are more than ten e-commerce sales platforms, of which ten already have mature e-commerce teams, and e-commerce is on the right track.

In 2011, the sales volume of clothing e-commerce in our county amounted to 250 million yuan, ranking the highest in the whole city of Wenzhou.

Sales of electricity from all enterprises accounted for 30% to 40% of total sales.

At the end of last year, 12 Cangnan apparel entrepreneurs took part in the "NInghang" business.

Breakthrough and potential

Starting from the beginning of last year, a number of Cangnan garment enterprises such as Zhejiang tripod clothing, Ting Ji clothing, specially designed clothes, AI Rosen clothing and so on, started to start e-commerce in Taobao shopping malls, shop No. 1, Dangdang, Jingdong mall, and Xiu Xiu net.

Cangnan's clothing industry has sprung up in the field of electricity supplier, and found a breakthrough for the original well-known brand and low economic efficiency.

Because e-commerce is directly facing the individual to launch sales, it breaks through the traditional concept of "business circle" and makes pactions such as pactions and services circulate like physical products.

Relying on e-commerce, manufacturers can directly build retail terminals to trade with consumers, reduce circulation links, further reduce paction costs such as middlemen and logistics, and greatly improve the product's performance price ratio.

Enterprises use the Internet to access more customers and break the store.

For a long time, the majority of garment enterprises in our county are mainly OEM, and their output value and profits are very limited.

The adoption of e-commerce can greatly promote the growth of sales volume of enterprises, and the annual sales volume of individual enterprises is expected to reach more than ten million.

Chen Yili, chairman of AI Rosen Garments Co., Ltd., told reporters, "since our company started e-commerce, the profits of enterprises have been turned over several times.

This year, our e-commerce sales target is to exceed ten million.

Tang Wenfu, chairman of the Cangnan clothing trade association and chairman of Ding Pai dress, told reporters that the sales of Ding Pai costumes reached about 400000 yuan on Taobao's double '11' day, and the annual sales volume of e-commerce has also made remarkable achievements.

In order to pform and upgrade the garment industry, it is necessary to start with e-commerce.

At present, due to the lack of talents in Cangnan,

Action and future

Reporters learned that this year, the clothing trade association of our county is ready to build the Cangnan electricity supplier service center, to provide more information for the clothing enterprises, and strive for policy support, leading the development of e-commerce in Cangnan garment industry and even more industries.

Encourage small and medium-sized enterprises in our county to use the third party platform to develop e-commerce.

Support the conditional third party e-commerce platform to set up the "Cangnan special zone", display, publicize and popularize the products produced by Cangnan enterprises, create a group of distinctive and influential "Cangnan small and medium-sized enterprises online gathering area", create a good atmosphere for e-commerce development, create an e-commerce Industrial Park, attract more Cangnan people to invest in Cangnan, and achieve a win-win situation with Cangnan's economic development.