Rising Prices For Clothing Are Getting Worse.

Clothing manufacturers enter the mall to raise the price again and again, some up to seven or eight times the factory price.

The news of Yangcheng Evening News last Friday resonated with many consumers and people in the industry.

A number of garment enterprises executives said that their troubles were trapped in the current business circle which was difficult to extricate themselves. On the one hand, consumers did not buy discounts, but on the other hand, they were discounted.

Cause: consumers too much in pursuit of discounts?

Consumers have gradually developed the habit of shopping without discount. "Maintaining the original price is very difficult to boost sales significantly."

The leaders of several shopping malls told reporters that the reason for the current strange circle is to cater for consumers.

"Price is the killer of product sales. This is the game rule of the market. Many consumers have to buy because of blind obedience and irrational shopping habits."

First commercial network president Huang Huajun thinks.

Peng Peng, a senior fellow of the Guangzhou Academy of Social Sciences, also said that Chinese people like it.

Behind the business is a big appetite for fees?

Yesterday, a well-known clothing business owner told the Yangcheng Evening News reporter: "now this strange circle has become a common phenomenon in the industry.

There are still deeper factors hidden in nature.

The person said, "in fact, the market often discounts, manufacturers are the most miserable.

But now there are many problems in the market. Manufacturers have to raise the price because they charge various entry fees to suppliers.

How much can a department store charge for garment suppliers? Many garment suppliers have revealed to reporters that high-end textile and clothing brand terminal sales channels are usually only two, one is to open stores, and two is to enter shopping malls.

The cost of setting up a large store such as high rent, decoration and so on will cost at least 600 thousand yuan to more than one million yuan, so many garment enterprises will not give up the department stores.

At present, most stores are in accordance with the way of joint point deduction, and the proportion of sales is about 20% - 40%, but there are still many public relations costs.

"This part of the cost can take up one or two of the total profit of the garment enterprises in the whole year."

"This strange circle reflects the high cost of marketing."

Peng Peng believes that this will lead to a bad business model. Shopping malls, manufacturers and consumers will not be honest with each other. They will hurt the normal business culture.

Sticking point: the market operation level is too low.

The damage to the three party is gradually expanding.

On the one hand, consumers complain that clothing prices are becoming more expensive and feel at department stores.

"At present, suppliers and shopping malls have no other means to increase profits."

Hua Tao, President of the Shenzhen retail business association, believes that the operation of the whole market is not enough. The fundamental reason is that the formation of such a vicious circle is driven by interest, which may be difficult to change in the short term.

"Now the market requires manufacturers to discount, but manufacturers are suffering from no other recipe, but can only get deeper and deeper.

It can be predicted that this year's craziness will be intensified.

A well-known clothing business person in charge told reporters.

Prescription: steadfast and branding Road

"Good products create their own brands through creativity and innovation. These goods are bought even if there is no discount, for example, some luxury brands, or some brands that only offer discounts to members."

Huang Hua Jun asked, is this not an inspiration?

Yun Jian, general manager of brand clothing enterprises, told reporters: "manufacturers should only try their best to develop exclusive stores and carry out economic pformation and upgrading to cope with this strange cycle.

The government should crack down on all kinds of commercial misconduct.

"The rules of the foreign countries are very harsh and the market dare not go wild.

We should also be from foreign countries.