33 Principles For Location Selection Of Children's Clothes Shop

　　 The three elements of the location of children's clothing shops are:

　　 1, children's clothing shop area reasonable determination

The determination of plug area in super market can be determined according to the estimated sales quota. In addition, we should pay attention to other factors. For example, the level of economic development, the income and consumption level of the city and the region where the supermarket is located, the advantages and disadvantages of the specific commercial section of the supermarket, the rents of the business premises, the average customer volume that the average unit area can receive, the size of sales volume and profit margin, etc. It is necessary to reasonably determine the area of the stores on the premise of considering all the above factors.

2, road and traffic conditions around children's wear shop

Only shops with convenient transportation can provide convenience to consumers and attract more customers. Therefore, enterprises must investigate the traffic conditions and traffic conditions in the urban area, and analyze the traffic network of the business district.

In addition, attention should be paid to the impact of urban planning on transport facilities. Such as street development plan, road widening plan, subway, light rail, high speed, elevated highway construction plan, regional development plan and so on, all will have an impact on the future traffic conditions, thus affecting the customer group of the shop. Enterprises must catch and grasp the development trend in time.

　　 3. Support for children's clothing shops around the location of adequate number of households and population.

Enterprises must understand the number and income level, occupation distribution, consumption characteristics and preferences of their residents or specific target public in the central circle, secondary dew and marginal circles within the scope of their business circle, as well as the number and income level of the customers in the rural areas near the city's purchase of commodities. Through understanding these conditions, we can have a better understanding of the quantity and quality of customers. A good location shop must have a steady number of target customers, which requires sufficient number of households and population in the scope of its business park. Many shops are located in areas with strong purchasing power and large population density. One of the important reasons is to ensure the continued strong purchasing power.

Whether the location of children's clothing store is suitable is an important factor affecting the economic benefits of children's clothing store. The proper location of an enterprise means that it has the advantage of "geographical advantage". In the same industry stores, if the scale is the same, the commodity composition and the service level are basically the same, good shops will surely enjoy better economic benefits.

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　　 Three conditions for the location of children's clothing shops:

　　 1, there should be any children's clothing store with a large scale of target customers.

Each point should have a certain scale of target customers, which is an important condition for ensuring its operation to reach a certain scale. In general, children's clothing stores are mainly children's clothing, and consumers are not likely to run long distances for some daily necessities, because of the restriction of consumers' shopping distance. Therefore, it is not likely to have a wider mobile customer group like a large department store or a professional large household electrical appliance store. It can only rely on the service of a target consumer group of a certain scale to obtain a relatively stable sales revenue. Therefore, whether we have a target customer of a certain scale is one of the important factors that should be considered in the choice of supermarket stores.

But for any shop, its target customers often change. Municipal Planning and transportation changes can lead to an increase or decrease in customer groups, which is also an important basis for predicting future customer groups. For example, when a residential area is built in a certain area by municipal planning, residents will have less residents at the beginning of the residential area. With the continuous improvement and development of living facilities and other supporting facilities in residential areas, residents will also be increasing. Obviously, it is inevitable to set up children's clothing outlets in such areas. Such as new stations, wharves, subway exits, tourist attractions and public indicating facilities can increase consumer groups. There is no doubt that changes in these external circumstances must be taken into account in the determination of the consumer group.

　 2, children's clothing shop location around the smooth road.

One of the prerequisites for good shops is to get in and out of open roads. The smooth traffic not only affects the safety of goods, but also affects the transportation time and transportation cost of Shang Jing. Generally speaking, it is convenient for the streets concerned with shops, wide roads, free access, and the best stations near the shops. Because the network is located near the intersection of several stations, it often attracts large numbers of customers to go shopping. In addition, having a large parking lot in front of a store can often attract distant customers and expand the scope of their business areas, especially for large supermarkets or warehouses.

3, children's clothing shop location for the next ten years or more.

The location of children's clothing shops is a long-term investment, which is related to the future of business development. When the external environment changes, other business factors can be adjusted accordingly to adapt to the changes of the external environment, and once the shop site is determined, it is difficult to change. Therefore, enterprises must have a vision of development when choosing sites, not only to study the present situation, but also to correctly predict the future. Because the location of the network is changing all the time: traffic conditions are improving, competition is becoming more and more intense, and the surrounding environment is changing and developing.

For an enterprise, the newly selected shop site should have certain commercial development potential and competitive advantage in the area so as to ensure that it will be profitable in a certain period. For example, in Japan, with the advantage of its chain group, the Japanese DAE Rong company quickly adjusted the sales revenue of each children's clothing shop after making use of the time difference between the 3 months after the purchase of goods, and purchased land with lower land price in the non-commercial center, built commercial facilities and other real estate, and sold the real estate to earn the difference after the development of the business and the increase of the land price.