PEAK Makes Another Big Move &Nbsp; Alliance Miami Heat Sword Means NBA Champion.

PEAK also has big moves in NBA and the US market. In February 17th, the Chinese movement everywhere in the NBA arena. brand Announced in Losangeles: it has formed a strategic partnership with the Miami heat, the three big James, Wade and Bosh giants.

"PEAK's goal is to work with the best teams in the world and the most enterprising players." Peak CEO Xu Zhihua, who held the ribbon cutting ceremony of the PEAK flagship store on the same day and the signing ceremony of the Miami heat exchange, said that the Miami heat is the most watched and best NBA team in the world. PEAK hopes to help the team to win the NBA championship.

Signing the heat is another positive sign for PEAK to strengthen cooperation with NBA and deepen the US market. As we all know, the heat is a hot team this season. It has James, Wade and Bosh's "three giants" and has great appeal in NBA and the world. Stephen Weber, vice president of thermal marketing in Miami, said: "PEAK brand has a dominant power in the sporting goods market, and the heat is one of the best teams in NBA. We are willing to forge a strong alliance with PEAK to better serve the fans and consumers. "

Insiders said that the signing of PEAK will further enhance its influence in China, and PEAK will also help to enhance the brand influence with the help of the high popularity of the heat. "This is a win-win choice."

The signing of the heat will also play a catalytic role in the sale of PEAK's flagship store. In Losangeles, 2 PEAK flagship stores also announced the formal business on the same day. One of them is located on the two floor of Westerfield shopping mall, and is located on the same floor as Footlocker, Footaction and other famous sporting goods shops, covering an area of 274 square meters, which is the main product of PEAK professional basketball and basketball culture products. The other is located at 8250 Melrose street, West Losangeles Hollywood (8250 Melrose Ave, Los Angeles, CA 90048). It is a street store with an area of about 260 square meters. It is a comprehensive concept of PEAK store. There are many famous fashion brands near the store, as well as Adidas and other sports brands.

One of the key reasons for the loss of the Mavericks last season is the lack of depth of the lineup. In the new season, with the integrity of the lineup, the hot season's number one pick has chosen PEAK player Sean Battier, who is known as Batman. Miami boss Allison introduced Battier as a "premeditated" event. Now Battier joins him in providing a stable three point fireball and reliable defense for the heat, and the three big players. The interior of the heat is very unified on the issue of introducing Battier. The general manager, the coach and the main players all think that Battier's joining will add an important weight to the team's crown. The media has suggested that the heat team has organized a frightening four giants.

The heat force's influence and exposure rate in NBA is no doubt huge. After signing the contract with the heat, PEAK's influence and appeal in NBA will definitely increase significantly. Close to the water and get the first month, with the heat can bring new blood for PEAK NBA Team, the super star in the team also has the possibility of being integrated into PEAK. After all, there is a representative of Battier, a model signing player. The sports brand from China will be favored by other players in the heat.

Peak Sport Products Co Limited ("PEAK sports" or "our company") is China's leading sporting goods brand enterprise, mainly engaged in the design, manufacture and distribution of PEAK brand sports products, including footwear, clothing and accessories.

As one of the forerunners of China's sporting goods market, the chairman of PEAK sports began engaging in footwear product foundry in 1988, and founded PEAK brand in 1991. The company was officially listed on the main board of Hongkong stock exchange in September 29, 2009 (Stock Code: 1968.HK).

PEAK sports has an effective and extensive sales network in China. Its authorized retail outlets are located in China's first tier, second tier and three tier cities. These retail outlets are owned and operated by their distributors or retail outlets operators. In December 31, 2011, the number of authorized retail outlets in China has reached 7806, and its products have been exported to over 70 countries. During the first half of 2011, sales revenue from the Chinese market and overseas markets accounted for about 89.7% and 10.3% of the total sales revenue of the first half of 2011, respectively.

Through cooperation with a number of well-known international promotional partners and the introduction of sporting goods with excellent performance and function, the company has made PEAK an international and professional brand. Our partners in the company include the US professional basketball league (NBA), the International Basketball Federation (FIBA), the international women's Tennis Association (WTA) and the Stankovic cup intercontinental basketball tournament.