2012: Overseas Clothing Market Experience Of Cold And Warm
New York, USA: retail industry has not yet come out of the cold winter
The weather on the east coast of the United States is very abnormal this year, and the frequent blizzard that has been frequented in recent years has never been shown.
It is said that this is the first time in 118 years that there has been no snow before and after Christmas in New York, so the temperature in January is not so cold.
However, the market heat in New York has not been so warm and pleasant this year.
We arrive in New York in mid January, maybe Christmas.
consumption
The discount season has ended. There are not many discount activities in the shopping mall. The passenger flow is not very strong.
The shops of big businesses on the whole Fifth Avenue are crowded.
Bergdorf Goodman, a high-end department store, was also unpopular at the weekend. The salesperson saw Chinese consumers very enthusiastic and hoped to get more sales.
Saks Fifth Avenu and Macy department stores in these high-end shopping malls, passenger flow is not a lot, mainly local customers.
As for Woodberry's large orlies, the Chinese have taken the Chinese as the main target consumer group and adjusted the whole service system in accordance with Chinese customs.
As a matter of fact, the Chinese tour group will visit here.
Clothing, especially knitted garments, has grown more and more from Pakistan, Vietnam, Kampuchea, and even Sri Lanka and Indonesia.
In the past few years, the Brooks Brother store in the United States was almost entirely dominated by Chinese goods from clothing to clothing. Now Vietnam, Egypt and Kampuchea are also increasing their products.
At the same time, the clothing price of less than 150 dollars is generally felt that the retail price is generally more than 10 dollars higher than that of last summer.
A&F is definitely an alternative. There are still queues.
In contrast to the relative slump of department stores, the apple store flagship store on the southern side of Central Park and the entrance of Le Louvre Museum glass entrance with underground space is crowded with 24 hours of business. Even in the middle of the night, it is still bustling, and Americans are fascinated by new technology products.
Though income has not increased, people can not buy it.
New pattern
But the new Apple products can't be abandoned.
The China Textile and clothing trade exhibition (New York) was held in the same period in spring. The NRF was also held at the center of the trade fair. It is mainly a display of retail technology and various forums. The China Import and Export Fair is also a silver sponsor for this event.
The major department stores and chain giants are all present, including IBM, CISCO, HP, NCR and other familiar IT and communications giants.
On the huge exhibition booth, they focus on the latest sales management database, sales point system (POS) and various cash registers.
The overall feeling is that they are moving closer to the electronic money such as mobile wallet, while the concept of cloud computing is very hot.
Comments: the retail industry in the United States is suffering under the influence of the economic environment, and the development of new technology and new equipment is still in full swing.
Does this also presage that there is a cycle of economic prosperity, and that it is not far away from the worst days to think of good days.
Market turnaround
Seattle: potential for outdoor casual wear
Speaking of the clothing market of Seattle (Seattle), we must first talk about the climate characteristics of this area, because this is directly related to people's clothing.
Seattle is close to the Pacific Ocean, with mountains and rivers, and mountains and oceans.
Summer is cool and the only sunshine season.
The rest is the rainy season, which enters the rainy season in nine and October and continues to the five and June of the following year.
Therefore, the most popular among Seattle people is waterproof fabrics with a hat and casual coat.
Everyone has several waterproof jackets for all kinds of temperatures.
From the summer thin single layer fabric to the spring and autumn interlayer coat, the winter cotton coat is waterproof clothing material texture clothing market.
Only sprinkled
Sunshine
Summer is the colourful season. Women and children who love beauty will wear the most gorgeous colors on their bodies.
The winter temperature in Seattle is basically no less than zero. In winter, it is also the rainy season. Most of the temperature in the city stays at 4 ~9 C, so there is little demand for thick cotton clothes.
Seattle is a ski season in winter, and it can reach the natural ski resort 1 hours away from the urban area.
Skiing is an important sport and entertainment item in winter, so the ski wear here is easy to get, and there are many discounts. Everyone will prepare one or two sets.
The waterproof coat is basically favored by the two big brands of The North Face and Columbia. These brands will lose no time in discounting different shopping websites.
In addition, discount stores are also the main choice for most Seattle people to purchase garments, such as local Nordstrom Rack, Seattle Outlets, etc.
A classic windbreaker sold in these discount stores is around 300 dollars, Coach shoes 70 dollars / double, Levi 's Jeans 40 dollars / bar.
In my opinion, the clothing store here is always on sale, but the discount is large or small. The big discount is basically on Thanksgiving Day (Thanksgiving), Christmas day and the end of each quarter.
People who come to Seattle often go to Marshalls to clean up.
Marshalls, the famous American chain store, has many famous brand clothes, which are several times cheaper than the market. They are able to scour up famous brands, good quality and cheap prices.
Children's wardrobes are full in Seattle.
My daughter has many small dresses in Baby Gap, OshKosh, Gmyboree, Old Navy and Carter "s" these children's clothes shop to come, cheap several dollars, expensive also exceed 30 dollars.
Comment: Seattle should belong to a IT City, and Microsoft, Amazon and Boeing are all gathered here.
Therefore, most consumers in Seattle do not pay attention to wearing, leisure, casual, comfortable, easy to take care of clothing is the first choice.
Market turnaround
London, UK: ultra low discount drives consumption recovery
Every year from the end of December to the beginning of next February is the busiest time for major clothing stores in the UK.
The discount from Christmas is not over yet, and the new spring and summer holidays in 2012 are also on the shelves.
It is easy to find some changes in London's clothing market during the new and old handover period.
London shoppers are most concentrated in the Oxford street, Regent street and Regent street, which are interconnected in Oxford.
business
The street includes almost all kinds of clothing brands from low to medium price to high-end luxury, and several famous chain stores in the UK.
From the beginning of the discount to the beginning of the year, the huge passenger flow concentrated in the Selfridges department store in Oxford street and the Harrods department store near Knight bridge.
Among these consumers, in addition to local residents in the UK and students studying in Britain, a large proportion of them come to London on holiday, or tourists who choose to shop in London in the meantime, to snap up discounted clothing and luxury goods at the first time.
In addition, for example, Zara, H&M, Top Shop, Primark and other discount goods, and more discount brand stores, there are queues in the cash desk.
The British brand Next even needs to let consumers enter stores in batches to control the order in the shops, so that long queues outside the stores are formed.
With the end of the discount, the flow of people on the streets of Oxford has returned to normal, but Top Shop and Primark are still among the larger traffic brands.
The two brands come from the UK, but they take a completely different route.
Top Shop is one of the most fashionable clothing brands in the UK. It has a strong sense of design every quarter, compared with the same grade brand, which makes its customers mainly young people.
At the same time, its excellent mix and match display and different themes and new window displays are also the highlight of Top Shop.
Primark belongs to the middle and low end brand, aiming at parity, ranging from clothing to home appliances.
Business strategy is to purchase large quantities of goods to lower costs and attract consumers at the lowest price.
In this discount season, almost all brands have a larger discount.
The discount for goods at the beginning of discount is basically 5~7 discount.
In recent days, with the decrease in the number of goods left, the discount has reached 2~7, and new goods have been replenished.
For the new season's clothing brands, it is also looking for a balance between the 2012 spring and summer fashion releases and consumers' aesthetics, and trying to meet the needs of various consumer groups.
Some brands have launched a series of specially designed for pregnant women and special styles for tall or small size consumers.
Comment: in general, the London clothing market has gradually got rid of the impact of the economic crisis. The brands have gradually improved the shopping system, and have created a more comfortable and convenient space for consumers at different levels.
Market turnaround
Seychelles Vitoria: limited market and limited consumption level
During the Spring Festival, journalists came to the Seychelles of the archipelago of the India ocean in East Africa, and made preliminary inquiries into the local textile and clothing.
Because the shops in the centre of Vitoria, the Seychelles capital, will be closed on Saturday afternoon, so the reporters visited some clothing stores in the city centre on Saturday morning, and found that there were no clothing brands or clothing stores. Clothing was mixed with other commodities such as handbags, shoes and kettles, and nearly 20% of the clothing stores in the city centre were tourists.
When reporters returned to Vitoria downtown in the afternoon, they found that the shops were closed, the clothing stores were closed, and the banks were closed. Only a few Indian supermarkets were still open.
Seychelles are tropical rain forest archipelago countries close to the equator on the India ocean. Even in the first and the lowest temperatures in February, there were 25 degrees centigrade. In six and July, when the hottest temperature reached nearly 40 degrees, the local people only needed to wear summer clothing.
The clothing of the Seychelles locals is mainly produced in Southeast Asian countries and India, and a small amount from China, but the market share is less than that of Europe and the United States.
According to the observation and interviews with locals by reporters in Vitoria, the proportion of garments produced in China accounts for only 20% or less.
Seychelles are relatively backward developing countries, and the consumption level of residents is limited. Therefore, the price of clothing is not high. The price of seven cent pants with a chemical fiber in summer is about RMB 125 yuan, and the price of men's underwear is around 20 yuan.
There are a lot of fake and shoddy products in Seychelles, counterfeit GUCCI and LV ladies' handbags, and a large number of counterfeit European and American famous products, such as QUICK SILVER beach pants, and men's T-shirts have ARMANI EXCHANGE, D&G, etc.
But I didn't see it.
China
The local brands do not know much about Chinese clothing.
The Seychelles economy is relatively backward, the consumption level is low, and the population is only about 80 thousand, so the consumption market is very small.
The national costume of Seychelles is a bit like a India costume worn on a beach.
The homespun products in the local market are very simple and have no brand names. They are all cheap goods. It's a bit like the level of home textiles in China 40 years ago.
Because of the hot weather, Seychelles do not wear home clothes at home. Many people wear summer sports shorts or beach pants at their own doors, mostly from Southeast Asia.
Because Seychelles is located in the India ocean, and many Indians live together, the local people are more influenced by India's living customs.
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