The Shoes On The Red Carpet Jimmy Choo

Jimmy Choo was founded in 1996 by Tamara Mellon and the master crafted shoemaker Jimmy Choo in Eastern London.

Tamara realized the market demand for fashionable and practical footwear, so this fashionable shoe series was launched.

Jimmy Choo first opened its first branch store in Knightsbridge, London, and the design, which is "sexy and right" with its interest and magnificently, has become a recognized creative shoe.

In 1998, Jimmy Choo opened its first branch in New York, and then opened second branches in Losangeles in 1999.

The brand became famous and became the youngsters of Hollywood. It became the best choice on the red carpet. It even jumped to be the lucky symbol of Oscar's winner Halle Berry and Hilary Swank.

In April 2001, he received the Robert Bensoussan franchise brand supported by Phoenix Equity Partners, a private investment company, and became chief executive officer of Jimmy Choo. His rich experience in serving as chief executive officer of several senior product brands brought a new look to the brand.

He carefully positioned the brand as fashion lover's favorite footwear designer, backed by celebrities, and expanded the business of Jimmy Choo with great vision and precise plan.

In the next four years, Jimmy Choo opened 26 new branches, and 11 U.S. stores included flagship stores in New York and Dallas, Houston and palm beach. The remaining 15 branches all over the world, including 4 British branches, and Dublin, Milan, Moscow and Dubai branches.

Jimmy Choo has always been a brand new global advanced product brand.

In 2003, Jimmy Choo again played a strong potential to launch the first handbag series, which swept the whole market.

Jimmy Choo's Tulita thin body half moon shoulder bag has become a global essential accessories for women. It lays a solid foundation for the brand in the handbag industry and is in line with the popular Kelly or Baguette handbag.

By 2004, sales of Jimmy Choo had reached 34 million 500 thousand euros, eight times higher than the 2001 record.

In 2004, Lion Capital bought most Jimmy Choo shares and estimated its brand value to be 101 million euros.

Since then, Jimmy Choo has begun to accelerate its development and set up branches in existing markets and new markets, including Japan, Han Guozhu, France and Spain.

In 2005, Jimmy Choo was awarded the "Sunday Time" Fast Track 100 as the 46 most rapidly growing company in the UK.

In February 2007, Jimmy Choo was purchased by TowerBrook Capital Partners, a global private equity firm, which brought the brand back to the top page and estimated its brand value of 185 million euros in the paction.

Tamara Mellon, the founder and CEO of the company, continues to lead the development of the company, making the brand a leading high-end brand and its 60 branches all over the world's most prosperous locations.

The future brand plan will add new branches to major regions of the world, and new products will be launched in 2008.

The founder and President of Tamara Mellon company, "don't worry about what to wear. As long as you wear good shoes and handbags, you will become more and more decent.

"Tamara Mellon Tamara Mellon was born in London, and her father was a successful industrialist Tom Yeardye; her mother was a former Chanel brand model Ann Yeardye.

Tamara has been educated all over the world, including England, Beverly Hills and Switzerland.

With her strong sense of fashion, she launched her career in Phyllis Walters Public Relations and Mirabella, and became editor of British Vogue magazine accessories in 1990.

At that time, the accessories market was monotonous, and the products sold were in short supply. Tamara made use of this development space to create a shoe finished product brand, selling a series of finished shoe series made by East London famous hand-made cobbler Jimmy Choo.

Tamara, as the founder of Jimmy Choo brand, has won the support of Italian investors and manufacturers in two aspects: Trading Fund and production.

She also set up an office in Italy to deal with production, quality control and freight.

In 2001, Jimmy Choo has opened more than 100 outlets, including Saks Fifth Avenue, Bergdorf Goodman, Harrods and Harvey Nichols, and the Jimmy Nichols series accounts for more than 50% of the total production volume of some manufacturers.

Tamara and her creative director, Sandra Choi, have become the most demanding design combinations in the world's major fashion centers by their unique inspiration.

The first Jimmy Choo store opened in Motcombe Street in 1996, and Tamara opened shops in three places in New York, Las Vegas and Beverly Hills.

In April 2001, the business development of Jimmy Choo brand entered a new breakthrough milestone. Equinox Luxury Holdings Ltd. formally acquired the personal footwear business of Jimmy Choo.

After the restructured Jimmy Choo, Robert Bensoussan, the chief executive of Equinox, is the brand CEO.

The merged Jimmy Choo has launched a new series of handbags and small leather products, which has made the achievement even higher.

In November 2004, the Jimmy Choo brand with a total value of 101 million euros was bought by Lion Capital and opened up a new page of brand business.

In February 2007, Jimmy Choo, once acquired by the international private direct investment company TowerBrook Capital Partners, once again became the headline of the fashion industry, with a total paction value of 185 million euros.

Tamara successfully upgraded the fashion accessories to the status of a public movie star, and sang the praises of Jimmy Choo beauty dazzling high-heeled shoes by the Beyonce Knowles, so that Oscar's dressed actress chose to walk on the red carpet with Jimmy Choo shoes, which proved the special status of the brand in the celebrity circles, and also brought a rare promotion to the brand.

Since the first exclusive shop was opened in London Knightsbridge in 1996, the total number of Jimmy Choo stores has been close to 60, including London (Sloane Street and New Bond Street), New York, Beverly Hills, Miami, Tokyo, Hongkong, Shanghai, Beijing, Paris and Milan, and has a global distribution network worldwide.