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In The Ten Years, He Broke Through With "Fast Fashion".

2012/3/5 13:32:00 34

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In February 25th, the "Thanksgiving ten years" celebration was held in Quanzhou Olympic Garden gymnasium. Leaders of various levels of government and industry associations, together with more than 1000 partners of suppliers, franchisees, members, customers, news media, and local employees, attended the "ten birthday" birthday party. From 2001 to date, Noble Through two "five year plans", it has developed into an analysis, utilization and excavation based on the terminal member database. Through the vertical integration and management of the supply chain, it has realized the private brand clothing specialized retailer (SPA) that provides consumers with an accurate and fast fashion for consumers. The chain covers more than 20 provinces and cities nationwide.

In fact, as the market segment of the domestic garment industry, the clothing format of SPA, a representative retailer specializing in private apparel, has been on the rise in recent years. It has successfully broken through in the Chinese garment industry dominated by manufacturing, and is widely recognized by the industry and consumers. Only in 2011 did he win the "China clothing brand annual award" Innovation Award, "the 2010-2011 competitiveness of China's textile and garment industry in the year 500", "the 10 competitiveness of China's garment industry", and China's textile and apparel in 2011. industry The list of top ten brands is heavyweight honors.

The wonderful show of "ten years of thanksgiving"

　 Innovation mode leads "industrial upgrading"

Nochi pioneered the SPA mode with great competitiveness and development potential. It integrated management from commodity enterprises to design, production and sales, and made innovations and improvements in combination with China's national conditions and market demand, and achieved some success. The development of John north is a process of continuous innovation in management and marketing, whether in the mode of enterprise development or in the enterprise. market Operations, brand building and commodity R & D have been continuously innovating.

Of course, "accurate, fast and low cost" is not only a concept or slogan, but a direct embodiment of the whole core competitiveness of NOGE. Nong has always been guided by consumer demand, and its innovative business mode is based on Supply Chain Management under information technology rather than traditional clothing brand design, production and sales. When he founded, he began to implement the membership system. The significance of membership in this huge consumer group is obviously not only in sales. He has a perfect information member management system, and carries out in-depth analysis and excavation of members' basic information, every consumption data and every consumer behavior, and timely adopts corresponding marketing strategies and service measures to enhance customer satisfaction, consumption frequency and single amount. At present, more than 80% of the members have more than 2 consumption records.

In supply chain management, through the IEAP information system, Nash can achieve real-time sharing of terminal information and improve the entire supply chain's rapid response to the market, so as to ensure that consumers can provide fashionable and affordable fashion clothes. The "sales monitoring department", which was originally created by the company, can grasp the sales data and stock situation of all direct stores at any time, make timely analysis and send instructions to the commodity center and logistics center respectively. On the supply of commodities, Paris has a collection of popular intelligence information centers in Milan, London and Tokyo, and through the scientific analysis of the membership database and efficient information supply chain management system, to achieve accurate fashion products supply and marketing. At present, the design of Nash from the commodity design to the shelves is only 3 weeks, with up to 4000 items of clothing available annually.

Teacher student dance performance in Jinjiang special education school

　　 The two venture "helps brands rise."

As the outside world has said, in the past ten years, as a black horse, the market scale has grown more than 100 times. From the first small clothing retail store, it has become the leader of China's "fast fashion". brand 。 In early 2011, the Quanzhou municipal government held fifth thousand entrepreneurs' meetings and called on enterprises to launch a "two start up" boom.

Just now, in 2012, the year of the "35" plan of the city's "plan for the beginning of the year" started on the "two pioneering" journey. Ding Hui, chairman of the board of directors, said that from now on, he should develop his experience in the past ten years, take more innovative thinking and measures, and keep his entrepreneurial passion to meet challenges, continue to innovate and upgrade, maintain the core strengths of enterprises, and strive to accomplish the "35" and "four or five" plans on the basis of successful breakout, so as to realize the rise of the brand of Chinese national clothing retailers. At that time, it will become a clothing retailer brand covering 4000 stores in China and chain stores.

"Ten years of thanksgiving" ended successfully

In the era of market supply and demand information asymmetry and increasingly personalized consumption, he used such a business model and innovated and improved according to China's national conditions and local market demand, successfully realizing the "breakout" of the industry and usher in the "two venture". Today, as fashion becomes more and more popular, SPA business mode can better cater to the consumption concept of "popular fashion". According to Lang Xianping, a famous economist, perhaps the business model of SPA will bring a breakthrough to China's huge garment manufacturing industry, and it will also represent the advanced direction of the future development and reform of China's garment industry.