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    Facebook Listed Hot Topic &Nbsp; Light Asset Leveraging New Future.

    2012/3/5 13:48:00 11

    The Pformation Of Listed Light Assets

    The recent Facebook listing is undoubtedly the focus of the global capital market. As a typical light asset company, listing of light assets listed companies has become a hot topic.

    Recently, the "light assets leveraging the new future" forum, the industry a lot of bigwigs discuss assets.


      

    What is meant by

    輕資產模式?

    "The farthest distance between us is that I bought one.

    Apple four generation

    And you bought four bags of apples. "

    This joke seems to be a good example of the difference between heavy assets and light assets.

    But how should we define a light asset company? What kind of company is a real light asset company?


    Lu Hao, an investment partner of Softbank Sai Fu, believes that the ability to assess light assets in the future is mainly based on integrating ability and understanding ability.

    Lu Hao said that the core of light asset companies is those who manage these assets, that is, the management team.

    The concept of light assets is to let an investment enterprise not burden too much enterprise assets to reduce its liquidity.

    The core of its assessment is the asset management company's model, the way of guidance, and even its unique efforts to manage consumers and market psychology.

    This is the core of light assets assessment. "


      

    Lu Hao

    If all these aspects are omitted, all light assets companies will be left behind.

    The ability of light assets companies to integrate is important, not how much they have, but how much they affect.

    "This is the core of light asset companies."


    According to Chen Yangfan, manager of Xingye global light assets aspiring fund company, light assets mean that the competitiveness of an enterprise is derived from intangible assets rather than tangible assets.

    For example, intangible things like the company's innovative design, company's customer relationship, company's channel, brand and so on are invisible things.

    Rather than visible plants, machinery and equipment, raw materials and so on.


    In fact, many people believe that the light asset industry is a new industry.

    In this regard, Chen Yangfan said that many of the light assets companies belong to new industries.

    Many companies in emerging industries are light assets, but it is not appropriate to equate them equally, but they have more intersections.


    While in

    IDG Technology Venture Investment

    Zhang Suyang, a partner, seems to be hard to distinguish between light assets and heavy assets, and there is no need to deliberately distinguish between them. The key is whether the company is good or bad.

    "Light assets are good assets, heavy assets and heavy assets are good," Zhang Su Yang said. "Heavy assets companies can also make light assets companies slowly after reaching a certain scale. The key lies in the profitability of the company and the ability to bring rewards to shareholders."


    Light asset mode is the direction of pformation.


    There is no doubt that light asset model has become one of the most fashionable topics at present.

    After experiencing many years of rapid growth, China's economy is facing difficulties in pformation.

    Light assets seem to be the best direction for pformation.


    Yang Weidong, deputy general manager of Xingye global fund management company, said that over the past 30 years, China's economic growth engine has relied heavily on capital investment, through cheap labor, and through environmental pollution and destruction.

    But today, capital is possessed, so we need to pform.

    Yang Weidong said, in fact, China's economic development in recent years is centered around pformation.

    Now that there is no shortage of capital, huge fixed assets can not only build a strong barrier, but become a burden in the changing market environment of technology development.


    Yang Weidong believes that in the context of pformation, enterprises should rely more on light assets in order to achieve sustainable development.

    Although light assets are a new model, they point out a future direction for us. Especially in the context of inflation, those heavy asset companies with large stocks and due funds will become less attractive.

    "The enthusiasm of the capital market for those who need a large amount of assets is getting lower and lower, and more and more companies with low capital requirements."


    In Yang Weidong's view, the core competitiveness of enterprise brand, consumer profit and marketing mode, creation mode, and cost control constitutes the "moat" of enterprises, to some extent, the light assets of enterprises are important moat for enterprises.

    The more obvious the advantage of light assets is, the wider the moat will be, the more attractive it will be for investors.

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