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CHIC&Nbsp, 2012:20, Fashionable Women'S Clothing Is Floating And Sinking.

2012/3/5 13:40:00 26

Fashion Ladies Wear CHIC 2012

Two thousand and twelve

China International Clothing and Accessories Fair

(CHIC) the theme of "twenty years" is "crossing" and "crossing". In 2011, the fire spread all over the river, reflecting people's yearning for history, remembering the past and thinking about the future.

Indeed, over the past twenty years, there are too many things worth thinking about and remembering, because it is precisely those bits and pieces that create today's Chinese fashion culture and China's clothing industry.

Through history, CHIC, which was born in 1993, has been accompanied by the development of China's garment industry. She has seen an international master who has a profound influence on China's fashion industry, and has witnessed the growth of large garment group enterprises. She has witnessed the Wenzhou model.

Shenzhen women's wear

The birth of Hangzhou women's wear and the birth and growth of Chinese women's clothing brand.

So to speak,

CHIC

Over the past twenty years is also the era of rapid development of China's garment industry. CHIC has greatly promoted the process of China's fashion industrialization, and made "made in China" March to the "brand era". Every step of it has left a clear footprint in the track of CHIC twenty years.

The twenty year of CHIC is an unforgettable memory for all the organizers and partners involved.

2012 is the year of the Chinese lunar calendar. In the traditional sense, the year was designated as the year of dragon prosperity.

This year, China's international clothing and Accessories Fair (CHIC), which has attracted much attention from both the industry and the international community, has also welcomed her double decade.

In the past twenty years, CHIC has been like a child, from infancy, babbling, toddling, and now to being graceful and confident.

Looking back at those women's clothing brands that were active in the Expo, some of them had been in the middle of the tide, and all the way down have become the mainstay of the Chinese garment industry. The dream of the future international brand names and the hope of a hundred years' brand are also greatly placed on them.

Birth brand culture stage

At the beginning of the birth of CHIC, people were ignorant and constrained by the definition of fashion and beauty.

It is a traditional concept that many people can not accept on the foreign exhibition booth. However, the forerunners of some times have been unable to resist the pursuit of fashion and beauty. It is precisely after these people have gone forward that the Chinese women's clothing has embarked on the road of rapid development, and CHIC has created a real stage for these people and these brands.

The phenomenon of exhibitors in the early 90s of last century is very important.

Wuhan women's wear

For the first time, the group will appear in the Expo.

"Han faction" became famous through the platform of the fair, which made clothing business market familiar with the strength and style characteristics of Wuhan women's clothing almost overnight. Han style women's clothing also became the first brand base of all women's clothing industrial clusters.

At that time, the famous "three push" policy was the biggest highlight and important measure in the first five years of CHIC.

Driven by it, a group of designer brands were born in the clothing industry.

Among them, as a designer brand founded in 1997, Yi Hui Hui first appeared in the CHIC stage in 2003, and that year, Yi Hui put forward her own brand idea for the first time: your temperament could be read.

And this idea has also become EACHWAY.

Yi Zhi Hui

The fashion motto leading women's clothing brand can be said that with the help of CHIC platform, Yi Hui began to pform from product to brand culture.

"What we can't imagine is that the exhibition was highly concerned and affirmed by the northern market and industry.

Then, in 2004, Yi Hui Hui continued to expand the northern market and promote the brand culture on the platform of CHIC. It was also in the two years from 2003 to 2004 that the market area of Yi Hui has been steadily expanded in the north and other surrounding areas.

The effect of CHIC is far beyond the expectation of Zhou Sheng and Zhao Huizhou, the head of Yi Hui Hui.

After that, Yi Hui Hui put forward the three directions of "modern dress + modern media + creative industry". In subsequent CHIC platforms and other important exhibitions, the Museum of art, art gallery and art gallery launched by Yi Hui will promote the integration of cultural creativity and traditional industries.

These achievements are inseparable from a group of garment industry exhibition platforms such as CHIC. It enables more people to witness the integration and continuity of fashion, brand and culture.

A You, who is also a local designer brand, joined CHIC in 2007. His brand's national characteristics and leisure style became the unique highlight of CHIC.

On the stage of CHIC, ah Yu brings himself to his peers and audiences.

The design of AI's booth is not very high - the beige linen tapestry, the huge African style head skirt, the wild bead string hanging curtain, this special national wind makes it the most unusual scenery in the booth.

It can be said that this is also a spectacular design which is different from the big brands, which is more appealing to the audience.

"Culture is the spirit and temperament of a brand, as well as its personality. In terms of brand, it is to find a culture or an art category, or to be a production carrier as a spiritual carrier of the brand, and to pform this spirit carrier into its own personality to show others. This is the real brand culture" for the culture and brand, especially Hongyan.

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Growing up to create Chinese brands

For a professional exhibition such as CHIC, the majority of brands will keep their eyes on it.

In addition to CHIC's own influence, many brand operators feel that overseas brands will invade in large numbers before and after China's entry into WTO. It is an excellent platform to seek business opportunities through exhibitions, or to display brand image and culture.

At the same time, after entering the WTO system, they hope to quickly establish opportunities to communicate with international counterparts through CHIC, seek cooperation intention from them, and make their brands bigger and stronger.

It is worth mentioning that in the early days of CHIC, a number of fashion brands were born. After twenty years, most of them become the backbone of China's garment industry.

It can be said that they grew up together with CHIC and walked through the early stages of industrial development.

Pacific bird

That's one of them.

As early as the mid 90s of the last century, Zhang Jiangping, chairman of Taiping bird group, looked forward to carrying CHIC with his brand. In 2005, the Pacific bird finally came to the stage of CHIC.

In order to impress people inside and outside the exhibition, the shopping bag designed by Taiping bird marketing team has won a great victory. This idea has rapidly promoted the popularity of the Pacific bird brand, making it one of the most famous and creative fashion brands on CHIC in 2005.

That exhibition also accumulated valuable experience for the Pacific bird to participate in CHIC in the future.

Looking back for the first time in CHIC, although the preparation is not enough, it is a very important step in the development of Taiping bird brand.

Zhang Jiangping said a large number of loyal partners are now in contact and grew up along with the Taiping bird brand.

For different brands, Zhang Jiangping also has his own view. "Big brands can upgrade the level of communication by participating in CHIC, increasing and improving the position of enterprises in the industry, helping to break the barriers of competition", and seeking the bigger resources by the middle brands, which will occupy an advantageous position in the future competition, while the small brands participating in the exhibition are seeking the best opportunity for development while striving for production.

2008 is a year of significance for exhibitors of CHIC and CHIC.

This year, as China's International Exhibition Center (old museum) resources and areas can not meet the development of the garment industry, and in order to meet the needs of the expansion of the exhibition hall, CHIC moved to the new stadium.

It is also from this year that Wang Jinqiao brought his own grid.

cheongsam

The brand officially launched the concept of "new Chinese", becoming the key to the new development of Chinese clothing.

In fact, as early as 2006, ggcheongpao was developing research on the innovation of hand style clothing. After that, GGB launched two new series of Chinese business entertainment and Chinese business etiquette, so as to get feedback from all aspects of the market.

By the end of 2007, under the co ordination of Wang Jinqiao, the "new Chinese style" developed by gqipao has begun to take shape. This is exactly why Wang Jinqiao returned to CHIC in 2008, aiming at presenting the concept of "new Chinese" to the insiders and consumers at home and abroad.

China's red, blue and white porcelain, five ring green, black and white ash are the four major themes introduced by Ge Ge that year.

This new idea made Ge Ge attract many visitors on CHIC2008.

This is also the launch of this CHIC. The new style of Chinese style has established the basic style of future development and has become the leader of today's new Chinese dress.

Interpretation of the new value of women's clothing brand after metamorphosis

In recent years, with the upgrading of CHIC specialization and internationalization, more and more overseas brands gradually regard CHIC as an important platform for brand channel development.

Faced with such a situation, China's local brands are naturally not to be outdone and innovative.

CHIC2012

Fashion ladies

The pavilion occupies two pavilions of the eight exhibition halls. It is the largest exhibition area of CHIC, and the exhibition hall area of more than 23000 square meters can accommodate 120 -150 women's clothing brands.

At the same time, the women's wear boutique area further strengthens the regional subdivision, and takes the theme of "Metamorphosis" as the theme to join hands with the mainstream brands and cutting-edge brands in the market, including the exhibition areas of mature women's wear, Shao Shunv dress, fashionable youth casual dress, fine dress, fashionable underwear and luxurious cashmere, and so on, conveying the new trend of women's clothing industry to the industry.

Among them, there are many familiar names, and fresh blood is injected into them: mature women's clothing brands such as Shu Lang, Gao Tian, Yan Ling and so on will take the lead again in the stage of CHIC, hoping to get more harvest in CHIC20; the fashion woman's "fogue" from the Asian Idol SHE group and the fashion dress Co., Ltd. from Canton will participate in CHIC for the first time; the international fashion ladies' dress, Siya duo, is the largest exhibitor of the 2012 women's wear area, bringing the surprise of the mix and match trend; Gong Dai, Song Di Si, Hai Sibao, eighteen Ladies square, hellokitty and so on.

Ladies dress

The brand will deduce women's fashion of different styles, while cachecache, Susie and other brands will fully explain the concept of "parity and fast fashion", and they will lead the industry to re-examine the new value of women's clothing brand.

Nowadays, the pace of CHIC2012 is getting closer and closer. We expect to see more gorgeous women's brand in the stage of CHIC, and look forward to their dancing in the future and on the stage of international fashion industry.