How To Train Agents Most Effectively

As a marketing manager of clothing brand, it is more like a gardener who works hard in a flower bed.

In addition to watering and fertilizing daily work, we should cultivate more targeted flowers.

Our brand marketing managers must have targeted and purposeful training for brand agents at different levels and regions.

And if the brand wants to achieve the purpose of training, it must make the agent really feel that the company can bring him real benefits.

To put it plainly, interest is the prerequisite and foundation for cooperation.

Q: some agents are too dependent on brands, or because of their inertia, they do not know much about the products they sell. How can they solve this problem?

In order for agents to succeed, agents must develop good habits.

In order to achieve this goal, I think sometimes we must carry out some necessary coercive measures.

For example, data analysis of correlation.

I came into contact with it.

At present, most domestic brands have one to two orders per year. The products displayed at the order meeting are not always suitable for the agent area because of the style, color and size. This requires agents to make detailed sales data analysis in the early stage.

For brands, for such agents, the sales data of agents can be analyzed by brand salesmen first.

According to the sales situation of the agent last year and the expansion plan of the agent this quarter (before making the order, we must formulate the agent expansion plan), and formulate the sales target for the next quarter, including the data analysis of the sales category, the data analysis of the sales size, and the data analysis of the sales price segment.

All sales data analysis contents should be detailed to the agents.

It is important to notice that the analysis should be communicated to the agent, not the result.

The results of these data analysis should be compared with the results of data analysis by agents.

Only by checking and discussing these analysis data with agents can agents get more complete learning and the brand can also achieve the purpose of training.

Q: crisis makers are unwilling to see brand dealers and agents. How can we develop the ability of agents to defuse crises?

A truly mature and responsible brand will definitely come forward and solve the problem of agency management when the agent has a business problem.

The reason for the institutional management of agents is to reduce the formation of agents' market crisis. Is this not the training of agents' market quality?

To understand the various systems made by the brand is not a means to control agents, but a training of agents' market operation ability.

Market crisis depends on prophase prevention, and the result of crisis pfer is mutual distrust.

Here, we should warn the brand managers to take the initiative when dealing with the agents, and not to let the agents have too much reliance on the brand. This dependence does not make any sense to the development of the brand or agents.

Q: what are the stages of training for agents?

How to link training in different links?

There is also a very important point for training agents, which is to pay attention to training links.

My company's basic practice is to train the terminal salesmen in the early days when agents develop new markets, and the training methods are divided into brand internal training and on-site training.

The purpose of brand internal training is to understand brand culture, background, development mode and development trend, as well as competitive brand information, culture, background, development mode and development trend.

Through their own brand and competitive brand understanding, identify their strengths, weaknesses and opportunities for development.

These training sessions were finally completed in a discussion way.

At the same time, the training inside the brand also involves the brand operation process, all kinds of related reports and all kinds of personnel responsibilities, so as to match the brand with the brand in the shortest time.

The on-site training is completed by the brand supervision, and on-site training is divided into the training of the brand terminal sales outlets and the training of agents' on-site sales outlets.

The content is basically divided into three parts: store management, goods management and personnel management.

In particular, personnel management requires agents to establish mature personnel promotion system.

Only mature personnel promotion system can form a stable team.

Otherwise, all of the training may just be done for others.

Of course, the training of agents varies from person to person.

The most direct training, of course, is the brand's own words and deeds. Brand managers' words and deeds have an impact on agents.

The key to brand is to see what kind of brand the brand has created.

How can we effectively train agents?

I tell you that the brand itself must constantly retrain and improve its accumulation in introspection, otherwise, it will not have seats in the sales market rostrum.