2012 International Autumn And Winter Fashion Week &Nbsp; China Supermodel Assembly.

Chinese market Luxury goods The field of consumption has risen rapidly, and has surpassed Japan and the United States. The population base and consumption level have become the battleground of the major fashion brands. In the marketing link of the Chinese market, the use of Chinese models has become one of the best ways. Besides, we can also cause topics and discussions to achieve the purpose of publicity. The strategy of counterattack the market is well known to all brands. With the accelerated pace of Asian fashion, the success of Chinese designers, such as Alexander Wang, Jason Wu, has also brought certain opportunities to the rise of Chinese models on the world stage.

In recent seasons, many brands have been targeting the Chinese market, and designs inspired by Oriental elements are emerging one after another. Even the Louis Vuitton, Ralph Lauren and other brand shows are mainly based on the Chinese concept, which can be seen clearly in China's consumer market. The seven supermodels mentioned in Liu Wen and Feifei Sun mentioned above are the leaders of the Chinese International Legion in the context of T, advertising endorsement and fashion magazines.

"In other words, the Chinese market is changing, and the fashion circle is willing to pay more attention to the characteristics of Chinese models." Zheng Yi, for example, said, "the supermodel of the Chinese face is also deducing its own characteristics. For example, Liu Wen is mature and generous, Feifei Sun is simple and natural, Ju Xiaowen and Xi Mengyao have a rare childish spirit. Ju Xiaowen is a little strange girl, but Xi Mengyao is beautiful. "

　 How to become a supermodel

"The European model market attaches great importance to individuality, and both Oriental and Oriental models are the pursuit of the European market. Of course, fashion is changing. This year's popular face may change next year. " Yao Ge, chairman of the Oriental Bentley culture development center, said in an interview with the media. In the field of modeling brokers, Bentley, the biggest success this year, has successfully pushed Ju Xiaowen and He Sui onto the international T.

Turning to the international road of China's supermodel, Zheng Yi, who has built a number of successful models such as Feifei Sun and Liu Xu, told reporters that to copy the next supermodel, the current situation, opportunities and models' internal and external qualities are indispensable. "At the moment, it may be the best era of Chinese models, and there is demand in the international market, even in China, there are many opportunities for training. But finding the right person is not easy. {page_break}

In 2007, Feifei Sun was admitted to Soochow University and photographed in the fashion week of the Shanghai fashion week in the first group. This blockbuster has attracted the attention of Zheng Yi, both in terms of figure and appearance, in line with his prediction for the next supermodel.

"She has an unforgettable gift." Zheng Yi described the feeling at that time. Since then, under the influence of brokerage firms, Feifei Sun has won the ELITE champion of China's elite model competition. fashion The new favorite. In 2009, Chanel's "Paris Shanghai" advanced handicraft workshop series was greatly attracted by Karl Lagerfeld's attention.

The same is a model, why can Feifei Sun walk to the international T station? Zheng Yi analysis, first of all, from the stature, Feifei Sun meets the aesthetic standards of European and American models (height 1.79 meters, 81/58/88 cm), "supermodel hip will not exceed 90 centimeters, legs are long enough and thin enough". Next is the clear outline of the face, "compared with Lin Chiling and Xiong Dailin, who are very popular models in China, they are unlikely to be welcomed by European and American shows. Because their faces are not stereoscopic enough, they are too commercialized and more suitable for TV performance. Feifei Sun's face, which is too skinny, is more expressive and more plastic when shooting a blockbuster.

But these are the foundations. Oriental models with these qualities are not uncommon. Early Hye Park and Okamoto Tamao Tao, the world's top 46, are doing well in New York.

Zhao Lei, general manager of Huayi Brothers fashion director, told reporters: "the most important thing for a model is its natural qualification. Height, meter and gas field are all hard to duplicate. The only one that can be duplicated is the only way to build them. From the beginning of mining, training, recommendation, to really let them fly high, this requires a lot of energy in the middle. " Nowadays, models with single eyelids, high cheekbones, waist hips, and blurred eyes are numerous. In fashion circles, mediocrity is the only way to die. So how to ensure that the full display of their style has become a necessary condition for the achievement of China's supermodel.

At present, Xiao Xiao Wen, whose popularity is soaring, seems to be an alternative. A small nose with a slight upward arches, pure and evil eyes, and a unique personality Ju Xiaowen is highly recognizable in the new model community. This little eccentric girl became famous overnight in the 2011 autumn winter season when she became the Chinese model of Miuccia Prada. After the fashion week in Paris, Ju Xiaowen appeared again in the Hermes, Louis Vuitton, Kenzo and other heavy class show, the first test of water in New York, Milan. Paris Fashion week is the 20 best performance.

"To become supermodels, it is more important to show the inner qualities of facial features and even the eyes." Zheng Yi told reporters that Feifei Sun was naturally simple and even incommunicative in daily life. He spent time raising flowers and raising birds, and had a characteristic of "between women and girls". "She has a child's side and keeps a very clean thing in her heart, which is very rare in this society. You can shake her picture in a slightly pure way. This kind of expression is not entirely revealed by acting. "