NOVO&Nbsp; MANIA&Nbsp; 2012&Nbsp; Tomorrow'S Opening Of &Nbsp; The 300 International Wave Gathering.
Tomorrow (March 7, 2012), NOVO MANIA 2012 will be held, and the third NOVO MANIA will be held in from March 7 to 9, 2012.
Shanghai international brand clothing exhibition
It will usher in the grand occasion of the more than 300 international tide cards gathering in Shanghai.
From Europe, the United States, Japan and other places of International
Trend brand
And China, Korea, Hongkong, Taiwan and other Asian trends.
brand
At the 25 thousand square meter exhibition hall of Shanghai Expo, we will interpret the new life of young people in three continents.
As China's largest international fashion trend exhibition, NOVOMANIA2012 will introduce more than 125 selected brands from Europe, the United States and Asia. It aims to showcase the most fresh and dynamic international fashion clothing brand to the Chinese market, and provide more room and business opportunities for the domestic garment and retail industry.
80, 90 consumer groups rise rapidly
Today, after 80 and 90's becoming the mainstream consumption power of the society, their increasingly strong consumption level has become a force that can not be ignored.
According to the survey, the 5 items most likely to be consumed by the "80 generation" group are clothing, electronic products, entertainment consumption, creative products and animation products. Clothing is the top priority.
Their consumption concept is no longer just satisfied with the pursuit of fashion, but also reflected in the idea of choosing a brand, that is, expressing their individuality.
Create an international trend exhibition platform
With the arrival of the great 80 and 90 "tide" era, relying on the experience of Hongkong NOVO group successfully running the international fashion fashion brand for many years in mainland China, the first NOVO MANIA was held in March 2010, creating the first exhibition platform in China, which is located in the post-80s consumer group, the introduction of international costumes and personalized lifestyle, and brings together more than 100 international trend brands.
Driven by China's vibrant young consumer market, the second NOVO MANIA exhibition area expanded rapidly to 18 thousand square meters.
The theme of the exhibition is "crossover". The cowboy frenzy exhibition area has gathered Replay, Lee, Levi 's, Miss Sixty, Gas, Wrangler, G-star RAW, CK and other avant-garde brands. The "fashion trend" exhibition area has introduced international famous brands such as three, more than 150, and so on.
Fashion dress
The brand has brought about the exciting international avant-garde fashion and personality.
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There will be more than 300 international brand exhibitors.
The exhibition will be creative in the exhibition hall design. The pavilion will be divided into 5+1 different exhibition areas.
According to Guilherme Faria, general manager of NOVOMANIA, following the previous cowboy craze, fashion and street dynamic exhibition area, the modern clothing and footwear accessories area was also adapted to market demand.
As an important exhibition item in NOVOMANIA, special commercial real estate and forum exhibition will be set up this year.
The commercial real estate exhibition area is specially set up in the center of the exhibition hall. It is more convenient for the major commercial real estate developers to introduce the latest commercial projects and development plans to the brands who are interested in the market layout, and select the brand suitable for their shops and target customers.
The frenzy of cowboys: the world of indigo cotton fabric is the epitome of the mission and passion of the whole urban clothing industry.
The exclusive selection of retailers from the cowboy frenzy exhibition area to retailers is unprecedented in China.
The leading brands of NOVOMANIA cowboy frenzy exhibition area are: Calvin Klein Jeans, a real designer Cowboy brand, famous for its innovative version, unique details and exquisite tannin making technology; Edwin, its spokesperson, Brand Pitt has also become the label of Edwin503 classic series; Superdry is one of the fastest growing retailers nowadays.
At the same time, there are more global young trend retail benchmarking Replay, Miss Sixty and Evisu participation.
The Novomania fashion show takes advantage of the latest trend of cowboy dress brought by Able Jeans, Tom Tailor and Custo Barcelona through the fashion bridge.
Popular fashion: the exhibition area is filled with the design and creativity of the ancient and eccentric but comfortable and easy to wear clothes. The young and soft costumes are bringing different surprises.
As one of the most famous brands, Mango will launch two new brand lines in NOVOMANIA, namely Mango Touch and HE by Mango, which will release the latest trend of spring and summer.
The Japanese trend also has a place in NOVOMANIA, which represents Olive des Olive. Brand names such as fruit and vegetable color and smart printing have won the support of Chinese consumers.
Street dynamics: the market mix of well-known brand leaders and the first time to come to China's new brand mix is the biggest highlight of the exhibition area.
They share the same focus and enthusiasm for street culture.
Street dynamics is the most popular exhibition area in NOVOMANIA, focusing on extreme sports such as skateboarding, surfing, and underground art and music pioneer.
DC Shoes, Supremebeing and Wesc just opened the corner of the NOVOMANIA Street brand list for people.
Modern clothing: high-end, exclusive lifestyle, this is the positioning concept of modern fashion exhibition area.
The collection of sophisticated brand leaders constantly shows the latest trend of business casual wear.
Italy brand TOY G, as its brand representative, is carefully constructed by a designer team who is constantly exploring the spirit of fashion trends, presenting a unique style full of sunshine and natural freshness.
Shoe accessories: everyone says, "people depend on clothes, and Buddha depends on gold."
But with the continuous development of the times, we are now deeply aware that modeling is complete only when clothes, shoes and accessories are complete.
The famous footwear brand Vagabond and Fly London will perfectly interpret this concept.
Commercial real estate exhibition area: NOVOMANIA is committed to contributing to the development of China's fashion industry and providing a platform for China to introduce the international fashion wholesale concept.
Therefore, in the process of introducing ideas, the real estate industry plays a vital role.
This special program has been working together with the leading international property management service Savills to demonstrate the comprehensive and perfect real estate services.
With the rapid development of China's retail market, global retail brands are coming in, and commercial real estate is booming.
The "retail real estate" exhibition area will invite major retail real estate developers to display the latest shopping malls and department stores in China and Asia.
For exhibitors and spectators, not only can we get the latest information of China's retail industry and the retail real estate plan in the next three to five years, but also more effectively communicate and accurately find opportunities for cooperation.
Diversified exchanges: creating unlimited business opportunities
In addition to these 5 costumes, NOVOMANIA has also created a retail technology area. Retail sponsors BeuBeu, the Music Marketeers and Alavanon will give viewers a full picture of the importance of new technology to fashion.
The brand new show area will attract all kinds of brands to display the latest trends. A series of high-end commercial real estate forums will help brand representatives understand the frontier retail concept and get the development of the garment industry.
The themes of commercial real estate developers will be discussed in the Forum: the revolution of China's fashion industry shopping mode, the future development trend of shopping centers in China.
From the colorful activity design to the humanized service, NOVOMANIA2012 Shanghai international brand clothing exhibition will provide a diversified information exchange platform for top buyers, media and distributors to create unlimited business opportunities.
NOVOMANIA2012 will launch a new wave of fashion craze in China's fashion industry.
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