Han Style Clothing "Internet" &Nbsp, Mixed With Joy And Sorrow

In recent years, a number of Han style brand clothing enterprises are doing well in the sales of physical stores, and have been marching towards online sales.

According to the statistics of more than 300 members of the clothing trade association of Wuhan, the online sales of clothing in Wuhan increased by 50% over the same period in 2011.

However, there is a polarization in the development of these enterprises.

A men's thermal underwear with a price of 429 yuan can be bought at 109 yuan online; a lady.

It is understood that this enterprise in order to develop online sales, last year also in Beijing, Shanghai, Shenzhen and other places to establish a logistics storage base, the delivery time to the shortest.

After more than 3 years of cultivation, the company's Internet sales amounted to 80 million yuan last year.

Different from this enterprise, another underwear enterprise in Wuhan is selling the same products under the Internet. The development of the Internet relies on the popularity and various benefits of the brand.

The chairman of the company told reporters: "the radiation range of a physical store is also one kilometer. The radiant radius of the shop is infinite, and the cost is low, so the network will be the focus of our future development."

It is understood that last year, the company completed online sales of 150 million yuan, more than doubled in 2010.

However, there are also Han style women's clothing brands, though they have already tried online sales, but the results are not satisfactory.

The chairman of a well-known women clothing company in Wuhan told reporters that the company started selling online three or four years ago, but the effect was not satisfactory.

Talking about the reasons, the chairman said that the price of the brand of women's clothing is often thousands of yuan, much more expensive than underwear, and the style is also complex. It is inappropriate to wear the clothes on the customer.

Bigger and stronger brand is the root.

For such a polarizing situation, the head of the clothing trade association of Wuhan said: "online sales are the extension of physical sales, all of which are the fundamental role of brands.

If the brand rings, customers will naturally search for your products on the Internet.

He said that in recent years, Wuhan's clothing has made great progress, and some brands have gained popularity nationwide, but there is still a big gap compared with the coastal garment enterprises.

He stressed: "the reason why underwear sales online is good, because the underwear brand in Wuhan is faster than the development of women's clothing."

In addition, selling clothing online is related to the customer base of this brand.

If a brand's customer group is over 35 years old, then most of these customers are not active online shoppers.