Internet Vendors Are Busy Promoting &Nbsp; Some Commodity Prices Are Diving.

Compared with the 4.5% increase in CPI in January, the price fluctuation of online shopping products is much lower than that of offline commodities.

Yesterday, the online shopping price index released by the Internet in 2012 showed that the average online shopping price of the main category of the whole network increased slightly in 1~2 months, of which the average price of all categories of goods in January was slightly higher than that in December last year, or about 0.19%. The average price of online shopping showed a slight increase in 1~2 months.

However, after the Spring Festival of the Dragon Festival, with the advent of the Lantern Festival and Valentine's Day "two sections", the Internet merchants intensified their sales promotion efforts, resulting in a significant "diving" of some products prices.

Holiday promotions cause price fluctuations

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Tmall,

It is worth noting that the mainstream B2C businesses have obvious price fluctuations in early February after the Spring Festival, of which Jingdong mall's price volatility is the most obvious, reaching 4%.

According to the analysis of Yi Tao, after the Spring Festival, the Lantern Festival and the arrival of Valentine's day increased the promotion efforts of the Internet merchants, and the price volatility of some commodities was more obvious.

Seasonal promotion dress for price cuts

Clothing is the most consumed commodity category of Chinese netizens. The data from a panning network show that during the Spring Festival of January, the average price of clothing accessories increased slightly, but after entering February, the price of online shopping of such goods has been declining.

Among them, the prices of sports goods and accessories were the most obvious. At the end of 2, the average price of these two commodities dropped by more than 4.5%, while the prices of men's clothing, underwear and other commodities also began to decline significantly after entering February.

According to the analysis of Yi Tao, this year's Dragon Festival Spring Festival starts at the end of January, and the clothing commodities begin to enter the season promotion stage in February. So the price decline of these commodities may be related to the promotion activities of online merchants.

However, after entering March, spring clothing will be fully listed, so the average price of clothing accessories in March may show an upward trend.

The price of digital products has also declined to varying degrees.

Monitoring data from a panning network show that during the 1~2 months, the average price of 3C digital products such as computers, cell phones, cameras and so on declined. Among them, laptops, mobile phones, tablets, MP3/MP4 and other commodities had a substantial reduction in late February, and the average price of some commodities fell by nearly 5%.

Compared with the price of clothing and digital products, the price of online shopping for food and department stores has risen in varying degrees.

Monitoring data show that food, general merchandise is the most obvious commodity price rise in 1~2 months, it has been showing an upward trend.

Among them, the highest increase was pet food and cleaning care products. The average price rose by more than 5% at the end of 2. The price of grain, oil, fruits and vegetables and other commodities increased by 4% at the end of 2, while the average price of other commodities, including household household products, cleaning products and snack foods, increased significantly in 1~2 months.

In terms of maternal and infant supplies, Long Baobao's tide of birth has led to a marked rise in the price of online shopping, such as milk powder and pregnant women's products.

According to data from a panning network, the average online shopping price of milk powder has shown an upward trend since January. After entering February, the price increase of mother and infant has slowed down, and the price of children's clothing has dropped by about 1.5%.

Due to the baby boom this year, an analysis shows that mother and baby products will show a sharp rise in price in March.