Anta Shanghai Nanjing Road Flagship Store Opens

In January 14th, China's leading sporting goods brand Anta (HK2020), the first high quality flagship store in Shanghai, settled in the 378 Nanjing East Road, the busiest pedestrian street in Shanghai, and held a grand opening ceremony.

Just in the 2007~2008 season Anta National Men's Volleyball League finals, the Shanghai Eastern men's volleyball team, who won the championship together with the chairman and CEO Ding Zhizhong of Anta Sports Products Limited's board of directors, jointly cut ribbon for the opening of the first flagship store in Shanghai Anta, and won the "five consecutive Champions" celebration for the Eastern men's volleyball team.

Shanghai Anta flagship store, which is located in the bustling zone of Nanjing East Road, has a simple design style and a sense of technology. The overall layout of the store is a good interpretation of Anta's dedicated and pragmatic brand personality, whether it is a colorful display of products in the store, or Anta Olympic advertising on TV, and also a behavioral artist who wears a professional sports equipment outside the shop, which makes consumers feel refreshing.

As the leading sporting goods brand in China, the fashionable and professional Anta brand has been favored and sought after by more and more middle-aged and young people such as Shanghai.

(Anta and Shanghai men's volleyball team jointly cut the ribbon for the flagship store of Anta Shanghai Nanjing Road) Anta brand is determined to become the "China sports brand" with the brand reputation and the market share of the Chinese market. In recent years, it has sponsored the top sports events frequently, and has achieved official partnership with CBA, Ping Pong Super League and volleyball league matches. It has become a truly "China League engine".

Xu Yang, director of Anta brand management center, said: "the 2008 Beijing Olympic Games will start soon. Anta brand hopes to take this opportunity to enhance Anta brand publicity. This time, the flagship store in Nanjing Road, the most prosperous section of Shanghai, is to promote the overall image of Anta brand more directly, display Anta's colorful products, and establish the leading position of Anta in the domestic sports brand.

At the opening ceremony, the Shanghai Eastern men's volleyball team, who won the 2007-2008 season Anta National Men's Volleyball League Championship, appeared on the spot. Together with the chairman and CEO Ding Zhizhong of the Anta Sports Products Limited, he cut the ribbon for the flagship store.

After the ribbon cutting ceremony, Shen Qiong, captain of the Eastern men's volleyball team, specially presented the Anta professional competition dress with the names of all the players to the flagship store manager of Anta to display it in the shop.

"We are honored to be the ribbon cutting guest of the first flagship store in Shanghai, Anta."

Shen Qiong, the captain of the Eastern men's volleyball team, said excitedly, "the road of this championship has been striving hard, and there have been setbacks in the middle, but the whole team has not been discouraged. The spirit of hard work and perseverance in volleyball has been held to the last moment. It has finally won the victory, defended the honor of the Eastern men's volleyball team, and won the championship for the fifth time."

In order to win the "five consecutive champions" victory for the Eastern men's volleyball team, Anta specially made the gold Anta volleyball shoes symbolizing the champion as a gift to the Eastern men's volleyball team to celebrate the victory of the five consecutive championships in the National Men's Volleyball League, and hoped that they could make persistent efforts to continue to surpass themselves in the way of volleyball professional league and to climb the peak.

At the same time, Anta also sent a heartfelt wish to Tang Miao, a member of the National Men's volleyball team who was lying on the sick bed. He entrusted Tang Miao with the Tang Miao number T-shirt to Tang Miao, and wished him to recover as soon as possible and stand up again and come back to us.

At the end of the opening ceremony, the volleyball fans who waited for a long time outside the Anta flagship store of Nanjing road came to "close contact" with the volleyball players they worshipped. They played a game together, and the atmosphere reached the climax. From time to time, laughter broke out, and the joy of the fans added a touch of color to the prosperity of Nanjing. It also brought a lot of warmth to the cold winter in the city.