2012CHIC Jewelry Exhibition "Sparkling" Exhibition

The trend of internationalization makes people's demand for fashion not only stay on clothing, but also begin to pay attention to its collocation. Shoes, hats, bags, scarves and other accessories have long been a fashion industry. in China International Clothing and Accessories Fair (CHIC) paying attention to the development of jewelry industry has become an important lesson for many people in the industry in 2012.

In developed countries, the jewelry industry is relatively mature. China's jewelry industry Development is still in its infancy. At present, the demand for ornaments is rising rapidly in China. The traditional wholesale of jewelry is no longer the main business mode of China's jewelry industry, and the branded industrial chain and chain store will take the place of it.

CHIC is the gathering place of Chinese fashion brands and the window of achievement for every year.

CHIC2012 jewelry district will organize splendid activities to reflect the unique style of the jewelry industry. 20 year footprint of Chinese jewelry "Commemorating CHIC 20th anniversary, to reflect the development process of Chinese jewelry in a static way." jewelry trend Salon "will discuss the future trend of development with the view of businessmen and authoritative personages through media interviews;" environmental protection ornament garden "will display students' design of environmental protection crafts, and jointly auction or donate with charity.

Jin Rui: step by step and take every step.

CHIC jewelry district is a multi variety and diversified display area. In this colorful District, Jin Rui has a place in it.

After more than ten years of development and development, Jin Rui Garments Co., Ltd. has grown into a large-scale integrated apparel company, and is the only international brand SANTA BARBARA POLO & RACQUET CLUB scarf is designated in China.

From the scarf workshop of 7 people to the Brand Company of design, production, sale and service more than ten years ago. Looking back on the growth of Jin Rui, from starting business to exploring the domestic market, from domestic wholesale to trying foreign trade business, from single processing production to diversified deep expansion. "Crossing the river by feeling the stones", the hardship of the enterprise is also a history of the growth and development of Chinese brands.

Today, a globalized market economy has changed the development environment of Chinese enterprises. The increasingly fierce market competition has brought new opportunities and challenges to Chinese enterprises. As a surviving enterprise in actual combat, Jin Rui is more soberly aware of the key to development. "Paying close attention to and tracking the trend of the international market and constantly upgrading technology is the secret of the growth of Jin Rui in the new market environment." The general manager of Jin Rui clothing department regards the trend as the pulse of the enterprise.

From this, Jin Rui's attention to CHIC can also be seen. "CHIC also creates opportunities for learning from participating enterprises. On the CHIC, we can see more high-end and high-level brands than other exhibitions, so that enterprises can gather more effective information and get guidance on the direction of product production." The border area says that the booth area on CHIC will nearly double this year.

A&I: moving the industry with environmental protection.

Environmental protection is the precondition of today's world production. What is more exciting than the fashion products made by waste utilization? There is no shortage of business opportunities in life, but there is no eye for business opportunities.

One day in 2006, when a designer visited a friend who worked in a scrapped car factory, he accidentally noticed his friend's hammock made of waste seatbelt, which inspired the designer's design inspiration. So he took home these old seatbelts, made a safety belt bag, and was surrounded by colleagues and friends around him. This phenomenon has attracted the attention of the company's bosses. He believes that the environmentally friendly and personalized safety belt bags are very promising for the market, and will definitely lead to a new fashion trend. The A&I brand is also born.

At the CHIC exhibition in March 2011, the brand A&I of Guoxin tomorrow Trading Limited was welcomed and concerned by the audience. The media also paid special attention to the A&I brand. The environmental protection fashion advocated by A&I has been unanimously recognized by professional viewers on CHIC. In just a few days, A&I has brought a large number of orders to A&I.

"At CHIC, there are not only domestic buyers, but also international buyers. The attraction of environmental protection theme to the international market is obvious to all. In 2011, A&I came to CHIC for the first time, and achieved great success. The brand grew louder and louder. In a short year, the franchisee grew from more than 60 to 100. "So next year, we will come to CHIC again to build the overall image of our brand based on A&I's safety belt package. We will publicize our philosophy and expand our products. Nowhere can we achieve our revenge more than CHIC. " Zhuang Qingyan, manager of A&I, is sure to win the next year's CHIC.

Filma: reading fashion in CHIC

Scarves have been transformed from cold products to matching costumes. And the scarf production has developed from the general extensive workshop to the large-scale industrial production road nowadays.

Domestic scarf Market is unusually hot, but at the same time, it also puts forward higher requirements for scarf manufacturers. Today, the Chinese scarf Market is polarized. On the one hand, there is a big brand that can lead the fashion trend, leading the high-end market; on the other hand, the small scale production is mixed up with the wholesale market. In the increasingly fierce competition environment, only by relying on good quality and fashionable design can enterprises find a breakthrough in the market.

Filma apparel Limited has seized this great opportunity. Filma's brand purchasing manager, Wang Zemin, said that the relentless pursuit of the product's fashion is the company's vitality: "we send R & D teams to Europe, Japan and Korea every year to keep up with the international fashion trend. Every year, CHIC will give us vivid guidance on fashion trends, product positioning, design, research and development. And many designers will come to our booth to exchange experience with us and put forward suggestions for our brands. These are precious treasures. Therefore, if you want to understand China's fashion trends, you must take part in China's CHIC.

Indeed, CHIC is the gathering place of Chinese fashion brands and the window of achievement for every year.

NFS: look forward to expanding brand in CHIC

NFS is a young brand that is mainly owned by Tian Rui Ying Ying International Trade Company. CHIC will be one of the important factors for its development. Ma Limin, general manager of Tian Rui Di Ying, expressed his great expectation for CHIC2012.

In 2006, Ma Li Min once participated in CHIC as a professional spectator. At that time, CHIC gave her a big shock. The concern over CHIC over the years has made her confident of the 2012 CHIC.

"No matter from the quality of the buyer, or from its management and scale, CHIC is one of the top in China. And the CHIC companies have invested a lot of energy, so they can show their design ideas in their own booth. These are valuable experiences for me to learn from.

How can we display its perfect strength in CHIC and even the shoe market in China? "The key to win the market lies in internal management." This is deeply felt by Ma Limin, the manager of the company. China's shoe market is developing too fast, and the competition of enterprises is somewhat blind. "Why should we learn from foreign experience and why they can last longer and do better? Actually, the reason is very simple: to do well in enterprises, internal skills must be solid."