Trademark Battle For Competition, "Chivas" As The Protagonist

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Experts pointed out that the recent frequent trademark dispute reflects the lack of innovation motivation.

Trademark war is frequent.

In July 15, 2003, Wen Wen of Wenzhou, Zhejiang, applied for the registration of "CHIVAS REGAL 88 and map" trademark to the Trademark Office of China.

"Such cases are not uncommon."

Mr. Song, director of a trademark office in Changchun, said that international brands would first apply for trademark registration before entering the Chinese market, but the application category is limited to the sole category.

And trademark registration in other categories can still play a role in distinguishing the source of production, and has not violated the relevant provisions of trademark law.

Based on the high reputation of the international brand trademark and the strong market appeal, the enterprises value the "hidden brand", such as saving the brand publicity expenses and other hidden factors, which leads to a shortcut.

In fact, in addition to international brand names, domestic trademarks can not escape the situation of being snatch.

However, regardless of domestic and foreign enterprises, "near brand" implies risks.

When the situation escalated, the two sides of the incident crossed, and a fierce battle was avoided.

IPad dispute, name right contention, "Hermes" Chinese trademark dispute...

Recent trademark disputes are frequent.

Cultivating brand should be forward-looking

Regarding this, Ding Zhaoyong, an associate professor of Economics School of Jilin University, thinks that the recent trademark dispute is a reflection of insufficient innovation power.

For enterprises, it is essential to improve their innovative capability through technological research and development.

With the rapid development of China's economy, the dominant enterprises in China are stepping up to the international market. Commodities, brand names and even the accumulation of corporate culture will become the criteria for enterprises to consider the market.

As an enterprise, when establishing trademark brand, we must have a forward-looking, open and international strategy, and create and cultivate our own brand in the pformation and upgrading of enterprises, so that we can have a foothold in the tide of economic development.