Color: The Password To Walk The Fashion World

Ubiquitous colors

After the rain, the bright sunlight reflects a beautiful rainbow through thin vapor. Careful observation shows that the brilliant rainbow is composed of ribbons arranged in red, orange, yellow, green, blue and blue.

During the Renaissance, Da Vinci discovered the wonderful arrangement of rainbow colors.

In the middle of seventeenth Century, Newton discovered that sunlight could also produce rainbow through three prisms, and revealed that the sunlight was synthesized by these colored lights.

The sun gives life to all things, and brings colourful colors to nature: the leaves are green, the sun is golden, the stones are deep grey, and the flowers are colorful.

Human beings are amazed at the infinite beauty of nature and apply these beautiful elements to every corner of life, so we have a colorful world full of colors: delicious food, warm romantic furniture, comfortable and convenient cars.

Of course, the color is the richest, or our clothes.

Good "color" clothing consumers

Scientific experiments show that in the first 20 seconds of observing objects, the human visual organs account for 80% of the color sensation and 20% of body sensation. After 2 minutes, the color sensation accounts for 60%, and body sensation accounts for 40%. After 5 minutes, the color sensation and body sensation each take up half of the state, and this state will continue.

It can be seen that color gives people a clear, quick, objective, clear and profound impression.

Recall the process of buying clothes.

When we pass through a clothing window, the first thing to attract attention is the color of clothes.

In our selection of clothes, style and color are the most important considerations. If a garment is of the right style, but the color is unacceptable, we will probably give up the dress.

"For ordinary consumers, they usually pay attention to colors first when they buy clothes, and everyone has their own color preferences."

Mr. Shao Zhian, vice president of Datacolor, said that "color saturation and lightness will directly affect the expression of clothing and then affect sales."

Therefore,

Again, what colors do we have in our wardrobe?

Black, blue formal dress, yellow, red, white sportswear, beige casual wear, red and white dress...

Different functions of clothes are related to certain colors: black and blue symbolize solemnity, seriousness and reason; yellow and red symbolize vitality, light and passion; beige symbolizes nature, comfort and simplicity; white symbolizes purity and eternity; green represents hope, nature and peace.

Color for

It is precisely because our feelings, feelings and physiology are directly related to color. Therefore, whether the color of clothing has aesthetic feeling will not only directly affect people's desire to buy, but also directly related to whether an enterprise can successfully sell its products and gain profits.

A tactile and sensitive garment company will pay great attention to the influence of clothing color on brands and consumers.