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    Listening To The Voice Of The World In London

    2012/3/16 12:39:00 22

    Fashion Apparel Brand

    Chinese designer Jiji presented the La vie2012 autumn winter series in this London Fashion week.

    Chinese designers are looking for their own ways to maintain their characteristics and not to drown themselves in the bustle of the world's fashion stage.



    Miao Mian appeared in a bald headed appearance to point out the theme of "La vie" in this season.


    Fashion week is a big stage. China is walking towards the center of the stage. There are not only stars in the queue, but also designers.

    During the London Fashion Week, Ji Cheng, the designer of La Vie, walked to the T stage of Freeman 's Hall with her 2012 autumn winter clothing series "Zen enlightenment".

    {page_break}


    Originally located in the corner of Taikang Road.

    Shanghai

    The local designer went to London Fashion Week T, facing the more mature and rigorous fashion audience. Jizin's starting point was her own wish.

    "I hope I can hear more, which is very helpful for my future design."

    It is quite easy for Ji Cheng to feel that he is going to the London Fashion week.

    Designers are different from celebrities and go out to show themselves.

    For Kyrgyzstan, she is ready to accept all positive and negative evaluations of her work.



    2012 the autumn and winter series are done step by step, but Ji Cheng thinks he needs a support from outside forces to see different scenes on the bigger stage.

    At present, the commercial intentions are not so significant. La Vie is still relatively pure.

    Designer

    Brand.

    Ji Cheng's three shops are concentrated in Shanghai, and are reproduced after the sale of goods, compared with those everywhere.

    Fashion brand

    She did not have to face the enormous pressure to open up the market.

    At the same time, she also mentioned her cooperation with many commercial brands.

    The opportunity for the London Fashion Week is derived from cooperation with Johnny Walker.

    In the face of the camera, Ji Cheng told her personal stories of some grassroots types she saw when she was a Johnny Walker judge. She agreed with the opinions of ordinary people: "all roads in life will not go away."

    If your wish is not cut off by winning or losing, what are you afraid of? "


    In Shanghai, Kyrgyzstan is a relatively mature designer, moving to London Fashion Week, but she has become a new person.

    But she feels differently in two places.

    "I do not think I am very famous in Shanghai. The stage of Chinese designers needs to be improved, especially in the work itself."

    Ji Cheng is looking forward to the prospect of his generation designers in the next 5 years.

    Because in her view, this generation of designers has been very difficult all the way, "we are all going step by step to this day.

    It's not enough to be complacent, and we can do better in the future. "

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