Children'S Clothing Brand "&Nbsp"; Snatch Children'S Clothing Market.

Although the regulatory authorities continue to increase investment in capital and manpower every year, there are still many blind spots for "toxic". clothing There is an opportunity to take advantage of it. Our country has a comprehensive and strict regulation on the standards of children's products, but there are some problems at the executive level. Some local testing organizations produce problematic inspection reports for the purpose of charging.

　　 The way of supervision needs to be improved.

"70% of children's clothing in the country has entered the market through wholesale, and these products have serious quality problems." Wu Fangfang, President of green box children's wear, said. A testing organization, who declined to be named, revealed to reporters that "quality inspection of children's clothing outside department stores and supermarkets and other channels is not strict."

"In fact, supervision by regulatory authorities is far from enough." An industry insider told reporters that "even in a foreign country, it will not rely solely on the regulatory authorities." According to him, in Europe and the United States, children's clothing market circulation products in addition to facing regulatory authorities, also must face the supervision power from the folk. Most ordered Brand of children's wear The two regulatory powers of headache are NGO from time to time, and the error correction personnel dispatched by competitors.

The industry also said, "what is really terrible is the blow from competitors. Once competitors find that brand children's clothing products have quality and safety problems, they will continue to take this opportunity to attack each other. However, the domestic situation is embarrassing, "brand manufacturers will not do such a thing, because they know that if the other products have problems, their products are often unable to escape the blacklist."

　　 Hidden danger of sales mode

"The price given by domestic businessmen is only five or six of the total overseas," Ningbo Cai Xiaoling, the boss of children's clothing export enterprises, pointed out that there was no strict third party inspection like foreign trade. So although domestic sales do not make foreign trade to make money, but businesses according to their own situation and the current market environment, only to strengthen cost control. However, "a lot of profit margins for domestic sales should be allowed to give way to channels," Cai Xiaoling said.

According to the insiders, many factories will choose to reduce their standards when purchasing fabrics, which will bring hidden dangers to children's clothing products in the market. {page_break}

According to the insiders mentioned above, there are many sales models for children's clothing market in China, including self built sales outlets or underwriting agents. For self built outlets, most children's clothing enterprises do not possess this strength, and they are time-consuming and laborious; if they are underwritten by agents, the circulation links will be linked together, and the profits will be deprived one after another because of the circulation of links, so the profits of producers will inevitably shrink.

　　 OEM mode is facing quality supervision to control risks

" Price It's higher than the original, but the quality is getting worse. " Ms. Yang told reporters that a piece of cotton T-shirt Last year only 90 yuan, this year has risen to 150 yuan, "although the sign is written on 100% cotton content, but I know that there is no 100% cotton." Ms. Yang pointed out that "to stretch the clothing, we can see the polyester thread in the fabric."

In order to rapidly expand and seize the market, children's clothing brands generally choose to produce products. While enjoying the OEM mode and reducing the production cost, brand clothing now has to face the risk of OEM mode.

"After product line outsourcing, the biggest problem is that product quality is not guaranteed." Insiders from a brand sportswear revealed to reporters that in order to rapidly expand the scale, the outsourcing of production lines has become the only way for brand development. According to its introduction, the foundry mode has a headache problem, which is to increase product quality supervision and control risks, while brand clothing is outsourced in the production line, and the quality of products has begun to slide, and the brand is powerless.

　　 Famous brand beachhead market at home and abroad

Hundreds of billions of cakes have made famous brands both at home and abroad enter children's clothing market. According to the existing signals, the competition of children's clothing market will become more intense this year. According to the data provided by brand management, the top three children's clothing markets in 2011 were Adidas, Nike and Barbara.

At the end of last year, Metersbonwe announced the launch of the Metersbonwe brand children's wear brand in the spring of 2012. The new children's wear brand Bylot, officially launched on the new year's day in 2012, has invested tens of millions of yuan into the children's clothing industry. Among them, the children's wear board of Taiping bird has been basically ready for GXG.

The intention of all brands to make the above move is obvious, because the first brand of the local children's wear industry is Balak Bara. Judging from the performance of Semir, with its brand growth slowing slightly, its children's clothing brand Barbara's business prospects are still good, and it has continued the rapid growth trend of Semir in recent years. In the first half of 2011, the sales income of Semir's casual wear reached 2 billion 193 million 430 thousand and 400 yuan, an increase of 32.75% over the same period last year. "Balbala" children's clothing reached 756 million 933 thousand and 700 yuan, an increase of 57.48% over the same period last year.

The existence of "poisonous" children's clothing is undoubtedly a "time bomb" for the health of infants and young children. To let consumers drop their hearts, we must rely on the joint efforts of the enterprises and the government. We will wait and see about further initiatives for children's clothing brands.