Beijing Xinguang Heaven And Earth Take The Lead

Since the beginning of 2007, Hangzhou Tower has been ranked the first place in the department store sales and ranked first in profits. In 2011, its performance was 6 billion yuan, and it failed to take the first place. It was surpassed by Beijing Xinguang world with 6 billion 500 million yuan sales, while Shenzhen the Mixc squeezed into the top three with annual sales of 5 billion 200 million yuan, and followed closely.

In the top 20, only Hangzhou Tower and Wulin Yintai two single department stores, the annual sales threshold above 2 billion 600 million yuan.

The sale of single department stores in the whole country is lined up with "no smoke".

Shopping Mall takes the lead in the northeast and southwest.

Every March, it is time for all major department stores to hand in their pcripts.

Although this year's official figures are not yet clear, the list of private people has already begun to outline. In previous years, Hangzhou's local department stores, the top four in the top twenty, seemed to be "not beautiful enough" this year.

Since the beginning of 2007, Hangzhou Tower has been ranked the first place in the department store sales and ranked first in profits. In 2011, its performance was 6 billion yuan, and it failed to take the first place. It was surpassed by Beijing Xinguang world with 6 billion 500 million yuan sales, while Shenzhen the Mixc squeezed into the top three with annual sales of 5 billion 200 million yuan, and followed closely.

In the top 20, only Hangzhou Tower and Wulin Yintai two single department stores, the annual sales threshold above 2 billion 600 million yuan.

Although there are many limitations in the ranking of department store sales seats, for example, can we compare the two formats of department stores and Shopping Mall? Is it reasonable to compare the retail stores with different volumes and sizes? But we can still read the information beyond the data from the performance of local department stores last year.

Beijing Xinguang takes the lead

Shopping Mall "ride the dust"

On the list of single department store sales in 2011, it can be seen that the annual sales volume of Beijing Xinguang world has reached 6 billion 500 million yuan, while its performance in 2010 was still 4 billion 800 million yuan, an increase of 35%. The sales volume of Shenzhen and the Mixc reached 5 billion 200 million yuan, up 16% from 2010.

Hangzhou Tower's performance last year was 6 billion yuan, up 13% from 2010.

"In fact, in terms of business mode, department stores and Shopping Mall originally belonged to two completely different ones.

However, in the top three of the list, except for Hangzhou Tower, the other two can be regarded as Shopping Mall, with a monomer area of more than 200 thousand square meters, all above the Hangzhou Tower.

Moreover, in the year-on-year rise rate of 2010, Nanjing ranked the first ranked Shopping Mall in the city center of Nanjing. The second ranked Suzhou Taihua was originally a large department store, but it increased by the new Mall commercial property.

Comments:

Compared with the department store industry, Shopping Mall is obviously strong and full of vitality.

"This is related to the modernization of the city, the upgrading of the whole city and the business planning, and the retail format is bound to change."

Ma Qihua, vice president of Yintai department store and general manager of Zhejiang North District, thinks that the growth rate of different formats is different. At this stage, the development of Shopping Mall is faster and normal.

"Lewis turning point" coming

Retail sales in Northeast, southwest and Jiangsu exceed Hangzhou

Another interesting topic on the list is related to geography.

As the national economic center

The strength of Hangzhou's local department stores also changed from 2010 to 2011.

In 2010, Hangzhou Tower was still ranked first, and the Limited by Share Ltd of Wulin Yintai and Hangzhou Jie Bai group were eighth and tenth respectively.

Among the top 10 list, Hangzhou is the largest number of shopping malls in the list.

But in the 2011 ranking, Hangzhou Tower ranked the second place, and neither the Wulin Yin Tai and Jie Bai group nor Hangzhou department store had entered the top 10.

On the contrary, the Northeast retail business led by Beijing Xinguang world, Changchun Eurasia and Shenyang Zhongxing, Chengdu Wangfujing, Chengdu Renhe and Wuhan International Plaza as the representative of Southwest retail and the growth rate of Jiangsu retail represented by Nanjing Jinying, Nanjing De Ji and Suzhou Taihua are all very fast. Among them, the growth rate of yoke's base in 2011 was 48%, that of Taihua was 45%, that of Renhe and 45% was 45%, and that of the International Plaza was 29%.

Comments:

American economist Lewis has a famous theory of "Lewis turning point", that is, the turning point of surplus labor force to shortage is that in the process of industrialization, with the gradual pfer of surplus rural labor to non-agricultural industries, the surplus labor force in rural areas is gradually reduced and eventually dried up.

At present, the eastern coast and the Pearl River Delta region are facing the arrival of "Lewis turning point".

Therefore, another trend is gradually emerging. With the increase of urban construction and population density in the Midwest and the north, the overall level of the retail industry has improved significantly, and more and more large commercial complexes and Shopping Mall are emerging.

"In terms of business level, in the next 10 years, the central and western regions will be able to reach the current situation of the eastern coastal cities."

Ma Qihua said that Yintai group intensified its deployment in Shaanxi, Anhui and other central China regions, intervening in the Jingjing Tang area, and even intended to set up points in Baotou, Ordos and other cities.

For local department stores, perhaps the rearrangement of seats may not be a bad thing. By taking this opportunity to lay down a tall body and restore the normal mind, we can realize our own gap before we can deliberate on how to create a better "business ecosystem" for Hangzhou.

"In the past, retail practitioners in Hangzhou thought about how to run their own business projects from their own perspective, and at the next stage, we need the government's guidance and encouragement to stimulate the industry to grow again."

Ma Qihua said.

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"Pyramid top crowd" reduction

Temporary suppression of high-end consumption

The past winter has been a pretty tough day for Hangzhou's local department stores.

No one would have thought that the report that looked "beautiful" in 1-9 last year would go down sharply in the next few months.

Although these changes are reflected in all department stores in the country, some retail outlets have several hundred stores in different cities.

"Last year, the sales of more than 30 stores in China have declined to varying degrees, but the drop in stores in Hangzhou is far beyond our expectation."

A men's clothing Brand Company, who did not want to be named, revealed that when they investigated the consumption structure of VIP, they found that there were more than 1000 VIP guests in the Hangzhou store, but about 50% of the customers' consumption frequency was significantly reduced, and the amount of single consumption was also shrinking.

"Their desire for consumption seems to have been suppressed."

Shop staff said.

Hangzhou Tower shopping mall also has a similar survey, "high-end VIP consumption is indeed decreasing," said Tong Minqiang, general manager of Hangzhou Tower limited. The sales speed of high-end watches in shops is slowing down, which is an example.

There is a very important factor in the strong position of local department stores in Hangzhou, which is dependent on the characteristics of Zhejiang's economy, because the consumption power of small and medium-sized enterprises is strong.

This fertile soil changed in 2011, because the problems encountered by SMEs in Zhejiang last year were much more serious than those in the financial turmoil in 2008. Many SMEs encountered severe challenges of survival. Many of them even went bankrupt because of the chain breaking of funds.

Comments:

Local department stores tied up with small and medium-sized enterprises in Zhejiang are also considering how to change.

"We have been thinking about where the next commanding heights should be."

Tong Minqiang said that before Hangzhou Tower introduced luxury goods into department stores, leading others.

In the next round of competition, Hangzhou's department stores should consider making innovations in the format, optimizing the business category and finding new breakthroughs to take the lead again.

For example, how to expand the existing department stores, find more suitable commercial properties, and pform to the Mall side, while those Shopping Mall consider taking advantage of the department store's operation advantage, "improving the format" may be the next development direction of the local department store industry in Hangzhou.

Intensive stores in the province

Dilution of Hangzhou commercial concentration

Although the department store sales list is not satisfactory, the overall strength of the department store industry in Zhejiang is not weak in Hangzhou.

"Yintai has opened 18 department stores and Shopping Mall in Zhejiang Province, and there are many projects under development and projects in the construction process. It is estimated that in the next 1-2 years, we will open more than 10 stores."

Ma Qi Hua revealed.

Many Yintai stores in Zhejiang province have great growth in performance. In Yiwu, 2-3 square meters of department stores opened more than two years, and their annual performance can be doubled.

At present, the sales of four stores in Hangzhou and other stores in Zhejiang are about 50: 50, but Ma Qi Hua said that the proportion of Hangzhou department store performance will be smaller and smaller in the future.

The collective rise of 100 stores in Zhejiang will also dilute the concentration of Hangzhou's business, so Hangzhou Tower and Jie Bai are also stepping up their efforts to start reaching the two or three tier cities and counties.

Hangzhou Tower has selected cooperative commercial properties in Shaoxing, Xiaoshan and other places. However, there are Yiwu stores in the province, and Lanxi stores are expected to open in the second half of this year.

Comments:

There will be more and more good department stores, so the competition in the province will become more and more intense.

Five years ago, different department stores in the same trade circle would fight tit for tat.

Then, the new business circle has risen and new business formats have emerged.

As a result, competition between different business circles has become a competition. The department stores in the same business circle complement each other to form a more powerful core of business radiation.

Perhaps five years later, it may not take five years at all. This competition will become a competition between regions and regions, even between cities and cities.