LV, Prada And Other Consumer Complaints Increased

When the big brands are not reliable, reporters learned from the 12315 complaints and command center of the Municipal Administration for Industry and commerce that, since last year, many luxury brands have appeared in the complaint list.

In February 14th this year, some people complained that they had bought a LV belt at the overseas Chinese hotel Louis Vuitton shop 10 days ago. After using it, they had a belt buckle scraped belt and asked for repair in the shop. The store allowed it to reuse for half a month, and if the traces of scratches were deeper, they could only change the belt buckle, but the customers could only complain about "12315". Finally, after the mediation of the trade and Industry Bureau staff, the shop changed the belt head to the user. Although the user fulfilled his wish, the whole process made his mind very unhappy. Reporters check the complaint records, found from January 1, 2011 to March 12, 2012, showing that the word "LV" has reached 9 key words.

Other big names such as Gucci, Prada, D&G, Hermes and so on were not spared. The complaint records showed that there were Gucci trousers with pilling balls for a day; Prada shoes wore out for a month, and the shoes were damaged, the heels were off; the D&G coat was faded; the collar of the suit was broken, and so on. The most laughable thing was that a new pair of Ferragamo shoes had been pasted.

　　 China has become the number one luxury consumer country, with related complaints increasing year by year.

In March 3rd this year, Bruno Lanna, partner of the famous international company, said in the past two years, China's luxury market has been showing an unprecedented strong growth. Preliminary assessment shows that in 2011, the total consumption of luxury goods in China exceeded 270 billion yuan, and the annual overall growth rate was between 25-30%, ranking the first in the world. At the same time, complaints of luxury brands are increasing year by year. According to statistics from the consumer protection center of the World Luxury Association, since March 2010, the association has received 1237 complaints about all kinds of brand name after sale, accounting for more than one million watches and tens of thousands of packages, including 67% of complaints about commodity quality, 33% of complaints about after-sale services, and 26% of those who have been resolved.