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2012 Autumn Winter London Fashion Week: Making Everything In Britain

2012/3/16 15:10:00 13

For London, 2012 is an important year.

The British government will hold the thirtieth Olympic Games here. It will also meet queen Elizabeth's accession to the 60th anniversary. A series of festivals will bring new life to this ancient city.

London Fashion Week is not comparable to Olympic and Queen's celebrations on scale and audience, but its contribution to the British fashion industry is obvious. In this special year, it also spares no effort to add luster.

At the opening ceremony of the fashion week, the chairman of the British Fashion Association, Harold Tillman, firmly stated that it is necessary to concentrate all relevant forces to promote fashion development to ensure that London Fashion Institute and central Saint Martin educational institutions are thriving, looking forward to the public-private partnership in the industry, and focusing on the rebirth of domestic industry. This gives the historic significance of London Fashion Week, making it no longer just a kaleidoscope of avant-garde design, but also a platform for representing the entire fashion industry.

The 20 billion pound "millionaire" was employed in the UK in 2009.

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It has provided 816 thousand jobs and created over 13 billion pounds in the British government's annual accounts.

"Now, people finally understand that this is a serious business."

British culture minister Ed Vaizey blurted out.

For the British fashion industry, the most important task at present is to shift production back to the mainland and create products that are both internal and external.

Sir Philip Green, the boss of the famous British fashion brand Topshop, made an appeal: "we should not forget the new generation of manufacturing wizards while we are concerned about the cutting-edge design."

Although the exact number of Topshop and Topman production in the UK is still vague, its contribution to the restructuring of the British manufacturing infrastructure can not be ignored.

It is worth mentioning that the label "made in Britain" not only attaches high street brand, but also appears in traditional brands such as Mulberry and Burberry.

Boutique

Shop.

Mulberry already has 250 craftsmen in Somerset, and recently plans to open a new domestic plant in the next two years.

Mulberry's bags, such as the newly launched DelRey series, named after the American pop singer Lanadel Rey, are all developed in the UK's local design center and vigorously carry out apprenticeship projects to inherit and develop the production process.

"In my opinion, the handicraft industry has gone through a difficult period in the past 15 years," he said.

"This is the reason why apprenticeship has been successful in two aspects of developing traditional skills and expanding the strength of the industry," said Mr. Ian Scott, purchasing director of Mulberry.

Burberry also launched the same project at Castleford factory in North Yorkshire, where the classic windbreaker is produced.

A successful brand has one characteristic: integrating design, retail and production into a solid whole, without compromise from any one of the three.

While supporting young designers, London also needs to build up a successful brand so as not to lose the rising stars to Milan and Paris.

"Designers work here. They should live here and make everything here."

SarahMower, a famous fashion critic.

Burberry has no doubt that his classic British style is becoming more and more stylish.

The whole series keeps people in the fashionable hunting party.

The sporty spherical pockets of the military jacket seem to be used to load ammunition.

The metal ornaments of fox, owl and wild duck appear in bags, belts, umbrellas and other accessories.

The tight waist treatment highlights the graceful lines of women and is neutralized by the masculinity of the fabric itself.

In the selection of materials, the whole series has a large number of coatings.

Fabric

There are also many traces of digital technology.

The long coat is made of wax treated cotton, herringbone and coarse wool.

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Women's wear

On the issue, it appeared on the issue: wearing a woolly top hat, showing the nostalgia of the 1940s. This is the modern British Burberry.

The show in Hyde Park is relayed to the brand official website and Facebook through a Super Bowl high-tech device.

Creative director Christopher Bailey said: "for London, this is an incredible year. We hope to share joy and excitement with people all over the world."