CHIC2012: Through Difficulties &Nbsp; Breaking Through Self &Nbsp; Shaping The Future Together.

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Since 2011, the development of China's garment industry faces many difficulties and problems.

2012 is China.

2012 is the birthday of CHIC 20th anniversary, and the twenty years that CHIC has gone through are also the golden twenty years of the development of Chinese clothing brand.

Against the backdrop of the global economic downturn, CHIC will show the confidence of the Chinese apparel industry in all directions, and guide the garment enterprises to think more pragmatically and rationally about the direction of the brand's future development in the face of adversity.

Strength, brand, adversity, breakout, brand new highlights

On this CHIC, there are more than 600 local fashion brands in China, occupying 7 square meters of exhibition area.

Magnificent, mature and steady, free and easy, artistic temperament...

Multi angle male masculine E1 men's hall, with the theme of "you have me in CHIC20", attracts a large number of large scale and market competitive brands to participate in it. It brings together the most powerful men's clothing brands and business casual brands in China, and shows the achievements of China's men's clothing industry for 20 years.

The leading brands of China's men's clothing industry, such as YOUNGOR, Shan Shan, and red beans, continue to show their momentum in a grand manner, showing their unshakable industry status.

Bosteng men's wear, Brandon and YOUSOKU, which are famous for their fame and fortune, are from Bosideng group, Nanshan Group and Dayang creation respectively. Their thick and thin hair are increasingly showing the atmosphere and strength of the men's wear exhibition area.

In recent years, Ray Tibor, Niu Qi, Alston, Satchi, and so on, which are outstanding in market performance, have added new vigor to the men's wear exhibition area.

CHIC, who promises to be "China's fast fashion brand", will also exhibit the theme of "CUTTING TIME".

The "North Qi Cup" China youth fashion buyer contest will also hold a press conference at CHIC2012 to kick off the event.

And the SPA mode of Alton, will show "let every man have the value of fashion clothes" business mission.

The vibrant E2 Pavilion sports / leisure wear exhibition area occupies 11000 square meters. With the theme of "freedom from me", 4 special districts, namely "classic leisure", "dynamic fashion", "fashion outdoor" and "fashion cowboy", are displayed, displaying classic mainstream casual wear, and also introducing street fashion, cowboy and fashion outdoor brand.

The exhibition area will show the fashion lifestyle and healthy lifestyle of the mainstream consumer groups.

The classic style casual wear brand such as Bin Bao and Viske will still be strong this year.

Wafi Geg (Fairwhale Shake), JIM (S), DUSTY and other young trend brands are booming, especially in the field of leisure wear, "giant" Metersbonwe will bring its outstanding brand to E2 Pavilion, whether it is TAGLINE positioning the fashion city series, or the children's brand MooMoo full of imagination. It will show the mode of "passing through" single brand to brand group development.

CHIC's old friends such as Bin Nu, 3543 and so on, this time also appeared in full dress, bringing fresh experience to casual wear exhibition area.

It is worth mentioning that the brand development of Fujian is strong, and the styles of brands such as WOLF ZONE and Gao Er Pu will focus on conveying the culture and lifestyle of the brand.

Compared with the Magnificent Men's wear exhibition area and the lively exhibition area of casual wear, the women's clothing exhibition area occupying two exhibition halls of W3 and W4 is even more dazzling.

The exhibition area of 23 thousand square meters of women's Wear Exhibition Hall accommodates more than 100 women's clothing brands. The theme is "Metamorphosis", which is destined to change through self.

Mature women's clothing, Shao Shunv clothing, underwear and other categories of exhibition areas, hand in hand with the mainstream brands and cutting-edge brands on the market to the industry to convey the new trend of women's clothing industry, but also will lead the industry to re-examine the new value of women's clothing brand.

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Shlang, from Shandong, will shine in 2011. This year, it will continue to carry many legendary brands such as shoshan, Mei Teng, GOGIRL, masterpieces and so on. M·SUYA, which focuses on women's pants for eighteen years, is not only an expert and leader in women's trousers, but will also play a leading role in 2012.

The international trend Seeyourstory/ dress, as the largest exhibitor in the 2012 women's wear area, brings the surprise of the MIX mix and match trend. SIU, OTIF, eighteen ladies square, Hello Kitty and other less ladies dress brands will deduce women's fashion of different styles. Designer brand, Jishi and Tian Yi TANGY are concentrated in the women's wear exhibition area, trying to develop a fashion brand belonging to the designer's brand, and deduce the commercialization of designer brand.

And Han Cai, small nurses and other familiar underwear brand, will be naturalistic, cultural connotation, functional design and other new fashion feeling will conquer the hearts of beautiful women.

The aggregation of multiple baby brands form a unique strength in the women's wear exhibition area.

As the leading brand of Chinese maternity dress, with the influence of spokesperson, UKI has launched the sister brand "happy" (UKI) with a clear and lovely style and has introduced a more high-end Italy maternity dress brand Pietro Brunelli for the Chinese market.

At the same time, children's wear exhibition reflects the explosive growth of children's wear brands in recent years.

From the initial small-scale workshop production mode to the group oriented production mode that gradually leads to the brand LED market, China's children's clothing industry is becoming a hot spot in the apparel industry in the increasingly mature development process.

On CHIC2012, children's wear will become another focus of China's clothing industry.

With the theme of "FLY WITH ME! Flying over the future", the children's life hall will continue to focus on eight major features, including Dr. frog, parkland, red and yellow blue, piglet, King Tong Wang, Mamie Marka, Tao Di, pencil club, ugly, di Bei, Bei Bei Kingdom, San Dian Shui and more than 100 famous brands participating in CHIC.

In recent years, a lot of adult clothing brands have been breaking through in the predicament, "crossing" to the field of children's wear.

In 2012, 361 degree, Anta, Barbara and other children's wear brands with adult wear brand background continued to exert their strength in CHIC.

The brand of children's clothing represented by such brands as doctor frog and green box not only runs through the traditional mode, opens up a successful e-commerce channel, but also finds its own brand "DNA".

During the period of CHIC2012, children's wear hall will organize many colorful theme activities including fashionable children's wear, high-quality exhibition electronic display wall, thumb's dream carousel, doll's mobilization, children's creative exhibition, cartoon brand steel plastic art exhibition and so on.

CHIC2012's E3 leather leather and feather exhibition area will focus on "encounter". It will focus more than 120 brands of high-end leather and fur garments from home and abroad. Xinji, Haining, Guangdong and other industrial clusters will participate in the exhibition.

The warm winter of 2011 brought a lot of pressure to the survival of the down jacket brand. The rising cost of raw materials and labor has made the survival environment of the down jacket industry more urgent.

The down jacket brand is seeking self breakthroughs and breakthroughs.

Bosideng introduces "autumn feather" and "spinning memory" series, from the perspective of fashion design and innovation technology to deal with the situation positively, and explores the survival way for many down jacket brands.

In the exhibition area with nearly 9000 square meters of leather and fur, we will focus on China's fur leading brands such as Yuan long, Xi man and snow leopard, and collect excellent brands from industrial clusters such as Xinji, Haining and so on.

The Turkey brand Emiliano Zapata brings the original design of Turkey style, and the audience will experience its exotic flavor.

In the down area with an exhibition area of about 3000 square meters, icy and other famous brands will shine as always. But Gep, Dong Long, Dong Shang and other emerging brands with great market potential and fashionable style will set up a brand image on the stage of CHIC, so as to further grasp business opportunities.

In addition, Japan's down jacket brand Longding Nagoya has also brought an international flavor to the E3 down exhibition area.

In order to cooperate with CHIC 20th anniversary series activities, a campaign called "encounter" will also be staged at the E3 hall. The event will show the fashion of leather, fur, feather and other garments in the form of images.

As consumer demand becomes more and more personalized, designer brand is gradually becoming mature.

CHIC has given more attention and support to the designer brand, which is increasingly favored by the market.

Located in the W4 Pavilion, the designer corridor with the theme of "crossing FIND NEW ENERGY" has a clear aim, and everything we can do for the rise of Chinese designers' strength.

CHIC2012 will organize excellent designers' works display, on-site clothing production process display and designer salon and many other activities to show the unique style of designer brand.

Wu Xuewei, Wu Xuekai, Yu Zhijie, Qiu Zihao, Chen Yehuai and other designers will be creative inspiration in the forefront of CHIC.

Shanghai design and Trade Promotion Center, China Textile Design Center, France new fashion international institutions and other design institutions also appeared on CHIC as scheduled.

CHIC2012 Boutique Dress area is located in E6 and E7 hall. Colorful brands and colorful activities will show the unique style of the clothing industry.

A&i, Han Gong Yu Long, Cai Wo, Hua Si Yu BLOSSOM, NFS GUI clan, SANTA BARBARA POLO & RACQUET CLUB, Mercer Meihua and other brands are actively involved. The jewelry exhibition area will display the cabinet in public area with the boutique products of the exhibitors, displaying the new and environmentally-friendly, fashionable and elegant and colorful expression of the clothing and accessories.

To provide a one-stop service to exhibitors and escort the technological level of the domestic garment industry, E7 will open up 1500 square meters of clothing resources exhibition area.

At that time, the clothes and model enterprises such as Ji Qi, Shanghai Chuan FA and Pingyang Gao Ren, the nine software companies, such as the first tier, the selling state, and the garment accessories enterprises such as Mai Lida and Weixing, will be displayed in this area.

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Fashion giants are eager to rally high-end brands in the group.

China's consumer market continues to flourish and the international market is weak for a long time. This contrasts and inspires the ambition of overseas brands to enter the Chinese market.

By the end of 2011, China became the world's largest consumer of luxury goods, and more and more high-end brands were looking at the Chinese market.

CHIC is the touchstone for overseas brands to enter the Chinese market, which naturally attracts many famous brands in Europe and America.

CHIC2012 overseas exhibition area contains 9 exhibition areas: "Milan WHITE", Italy SEINT, the top American fashion exhibition organization ENK, Germany's national pavilion, France's Prais Forever, Japan, China Hongkong, Korea Fashion Exhibition (Preview in CHINA 2012) and fashion boutique district (Style & Signature), representing more than 400 brands from 21 countries and regions including Greece, Israel, Spain, Canada, Belgium, Turkey and India.

The overseas exhibition area occupies two pavilions of W1 and W2, with an area of nearly 30 thousand square meters.

In 2012, CHIC overseas exhibition area will enhance the quality of exhibitors and exhibitors, and bring viewers to the forefront of global fashion.

ENK, the first fashion exhibition organization in the United States for the first time in 2011, set off a strong cowboy style and achieved good results.

After being fully prepared, ENK has optimized the choice of brand and the size of the site. The exhibition area has been expanded by 1 times. Meanwhile, the quality of exhibitors has been strictly checked, and the category richness of exhibitors has been greatly improved.

ENK holds more than 10 exhibitions every year in the US for high-end women's wear design brands, and on China's CHIC, viewers can feast their eyes and see the original high-end American women's wear.

In the Italy Pavilion, the excellent brands who participated in the Milan fashion week will be on the CHIC stage.

In addition, the "Milan WHITE" exhibition, which is a strategic alliance with high-end fashion designers in Italy, regards China as an important market alongside the United States and Italy, and has carefully screened out more than 340 exhibitors.

Will continue to fashion and design sense of style, to the Italian trend to CHIC2012.

Italy's independent industrial clusters are also actively participating in the exhibition, such as the international brand Moschino, which flaunting the trend and interest, will participate in the exhibition independently.

The German Pavilion, organized by Messe Duesseldorf, Dusseldorf, will occupy an area of 1200 square meters. Currently, 25 German Brand Company participating in the exhibition will be highly recognized in Europe.

Under the call of "made in Germany", Apanage, Betty Barclay, Benvenuto, Cinque, Digel, Gerry Weber, Hauber and Oui will be exhibited in CHIC.

Among them, to support the "German made" business opportunities in the broad prospects of the Chinese market, the German government has given more subsidies to exhibitors, trying to present the rigorous quality of Germany to the Chinese audience.

The Preview in CHINA 2012, which leads the Korean fashion, will have nearly 100 Korean local brand enterprises exhibiting at this exhibition. It will be held by the Federation of Korean fiber industries. With the theme of "Unique Korea", 76 outstanding Korean garment enterprises will be attracted to 166 exhibitors.

The Preview in CHINA 2012 plans to spread the unique creativity and handcraft of Korean clothing enterprises to the world through the platform, enhance the global competitiveness of Korean culture, and hold four Korean designer's original fashion show.

This "Hongkong fashion Pavilion" is located at W1 Pavilion, occupying 5000 square meters.

YJ's brand HH presents TATTOO, designer He Guozheng brand Dorian Ho, Aitch K., iiJIN, Satami Sam Mei, Love Generation, and other excellent brands will show Hongkong's unique fashion taste and tidal touch.

During the period, the Hongkong TDC will arrange a number of excellent fashion shows in the Hongkong fashion Pavilion. The models will be featured by a series of selected brands to show the fashion design and products of Hongkong.

In addition, the exhibition hall has a central exhibition area to display the award-winning works of the twelfth Hongkong footwear design competition. The audience will be able to see the ingenious design of the new designers in Hongkong.

Twenty years of collision and symbiosis

CHIC, which was born in 1993, coincides with the 20th anniversary birthday this year.

Today's CHIC is not only a commercial platform for clothing brand promotion, market development, wealth creation, but also the most fashionable platform with the most fashionable experience, the most advanced and trend oriented, the most creative and cross border inspiring platform, and has developed into an influential platform for the global apparel brand to share and allocate the resources needed.

The upcoming "Jack eighth China clothing brand annual award" will inherit the essence of the first seven awards, and also shoulder the mission of the "big prize" in the future. The adjustment and innovation will always run through propaganda, appraisal and other links, and strive to enhance China in a fine tune.

The "grand prize" will consider China's clothing brand from nine aspects: style, innovation, potential, quality, planning, marketing, public, value and achievements, and put forward the concept of "annual brand" for the first time.

The award ceremony will be held at the Beijing Century Theatre in March 25th. Who will become the "annual brand" of the "grand prize"? Who will become the new example brand of the Chinese apparel industry? Such a powerful brand lineup will make the answer even more exciting.

In the glorious Hall of honor, let us all look forward to the time of the birth of the "brand of the year".

In 2012, the seventeenth Ruyi 2012 China Fashion Forum held the theme of "building a Chinese clothing brand under the world pattern".

From March 27th to 29, the forum will continue to lecture at Beijing China hotel.

Nearly 100 domestic and foreign experts, more than 500 clothing business leaders and design elites will be gathered here to share the essential thinking and value of fashion, brand and market, gather ideas and basic practice in different fields, locate the Chinese coordinates in the world fashion pattern, look for the growth direction and world value of Chinese clothing, explore the endogenous driving force of the development of clothing brand, and present the most wonderful brand self.

The organizers specially plan 20th anniversary series of activities, inviting people from all walks of life to participate in the fashion interlacing time and space.

At the opening night of the exhibition, a 20th anniversary birthday PARTY called "CHIC! CHIC!" will be staged.

CHIC2012 review the exhibition gallery, will select historical photos, and the audience remembers the past glorious years, to show the brand magnificent scenery, review the CHIC 20 years of achievement road.

Over the past 20 years, many people have made outstanding contributions to China's garment industry and CHIC. Entrepreneurs, designers, photographers, fashion directors, fashion models...

CHIC together with Sohu, China weekly, the Bund pictorial, fashion health, fashion and other media selected the "fashion 20 year personage" will be settled in the rest area, together to appreciate the elegant demeanor.

From March 27th to 28, in the series of activities of China clothing business forum, the 2012 annual meeting of China Fashion Buyer forum and China clothing distribution retailers jointly held the theme of "buyer changing China", inviting Yao Xiaoyun, Shao Ligang, Zhou Tong and Fukutomi Yifu, as well as the famous fast fashion brand executives in Japan and Korea, such as Shimada Hosi, Matsugawa Yuki, Cui Caihuan and other experts, to gather in China, Japan and Korea.

The practical wisdom of the buyers, together with the participants' participants, explored the change of the garment terminal caused by the development trend of the domestic garment market with innovative participants.

The first "2012 China clothing terminal Human Capital Summit Forum" will focus on "the solution to the core competitiveness of the garment industry", inviting Xu Qin, chairman of China authoritative management consulting group and chairman of group CEO Li Xin, to bring about a brainstorming of human capital for more than 100 billion clothing enterprises and general agents.

Low carbon, environmental protection and creativity are the trend of social development in the future. In order to encourage and advocate exhibitors to participate in the exhibition design and construction concept of "creativity, luxury, waste and pollution-free", CHIC2012 will continue to hold the third green design exhibition.

XTEP, Mark Ed Faye, lirang, Shu Lang, hehe Jessica and other brands have made their mark in the past appraisal activities. Who will win the award in this review? We will wait and see!

In addition to the collision of ideas and the display of brand results, CHIC also featured excellent fashion shows at home and abroad.

From 26 to 28 March, the "China clothing brand remittance" will converge on 21 release shows, the first two points to release the venue, and people can easily arrive at the exhibition hall at the South Plaza. While the National Exhibition 2 will also provide shuttle buses to pick up the spectators to Beijing air Crowne Plaza Hotel.

Shu Lang, NOGE, DI SETA and other famous men's and women's wear brands, the HODO HOME, IDF, and easyoga of the red bean group, such as easyoga and other home life leisure wear brands will display the new concept of high quality life that the brand advocates, through the release show. The 1001 night, Pencil Club and other brands will jointly depict the happy blueprint for the colorful childhood; the fashion brand from norweizhou, Germany will deduce a low-key and lively fashion style; and the four Korean designer brand competition will cross the international market, bring the audience to the forefront of the Korean fashion trend, and offer an international fashion and gluttonous meal for the audience.

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Trade and docking comprehensive upgrading, innovation technology brings inspiration

The theme "crossing" of this CHIC expresses CHIC's review and salute to China's garment industry in the past 20 years. It also conveys the concern of CHIC for the future development of China's garment industry and brand: 2012 will be a year when China's apparel industry has undergone various tests.

The complex global economic environment requires brands to face difficulties directly, to think calmly, build confidence, and to grasp the direction of brand development in a pragmatic and rational manner.

In this process, CHIC will act as the most loyal partner of many brands, meet challenges with enterprises, and guide brand development with innovative exhibition activities and forms.

Under this premise, CHIC2012 will pay attention to the brand promotion and the achievement of trade and trade in a comprehensive and pragmatic manner, and advocate brand management through innovation and technology.

The W1 Pavilion will hold an international brand commerce luncheon, and invite experienced brand operators to join up with international exhibitors to solve the overall puzzle of international exhibitors' lack of understanding of the overall market situation. At the E3 hall, the high-end leather and fur business will be held for the first time. The organizers will carefully screen out the most powerful clothing enterprises and shopping malls and distributors. Through the one to one business negotiations, the organizers will promote the strong combination of fur and feather fields. In addition, with the help of a broad platform of CHIC, hCG will hold the "2012 fashion industry sourcing trade fair and procurement new product promotion conference". At the same time, dozens of well-known domestic strength buyers of Beijing Wangfujing department store and Huatan mall will gather in the new national exhibition. Many initiatives include

At the same time, CHIC2012 has also made many attempts to promote brand technology innovation. The exhibition will set up the Fashion & Mobil exhibition area in BMW Hall (provided by 360 Fashion technology support), combining today's leading mobile phone technology with brand development, advocating the use of augmented reality technology to enhance the interactive relationship between consumers and apparel retailers, promoting brand promotion by using two-dimensional code, and assisting brand e-commerce with mobile phone applications.

This series of business promotion and innovation inspiring activities show the excellent provider of CHIC as a high-end, professional, humanized service and effective solution, and make unremitting efforts to improve the service system. In the future, CHIC will continue to explore more subdivision mode of business activities, make it more professional and targeted, promote two-way communication between exhibitors and professional audiences, and introduce cutting-edge technology.