Fujian Men's Seven Wolves Raise 1 Billion 800 Million, Or Still Do Not Work Properly.

Among them, seven wolves, following the issuance of additional capital in 2007, recently put forward an additional 1 billion 800 million yuan project to be invested in the construction of the "marketing network optimization project".

　　 Seven wolves Wu Xingqun said that buying property is mainly to occupy the initiative, if rent is not bought, then the initiative of renting is not in its own hands, whether it can be rented will not be able to grasp.

Investment shops are not seven wolves, but according to public information, seven wolves in 2007 to increase investment in 16 properties, there are still 9 properties are not used to open stores, and the 9 houses are mostly for the entire purchase.

According to insiders, it is unlikely that the seven wolves will buy the whole building shops to invest in the same brand, and their investment property tends to be greater.

Previously, because of the long term huge capital stocks, the seven wolves who were "not doing the right job" were also called for a huge sum of money to buy a house.

　 "The heart of Sima Zhao" by the seven wolves

In recent years, seven wolves, YOUNGOR, news birds and other listed companies have launched to buy shops. According to Xiong Xiaokun, a light industry researcher at CIC, "brand clothing enterprises usually sell products with franchised stores, agents and general distributors. Franchised stores are one of the mainstream ways of brand clothing sales."

Xiong Xiaokun said that for the brand clothing, it is important to maintain the brand value of the product. This requires that both the product quality and the service level need to meet the value requirements of the brand clothing. Taking the direct camp or the lease is only the difference between the management and the management mode. This can be done according to the brand clothing manufacturer's own situation, and no matter what way it is adopted, it is beyond doubt that the idea of adhering to the brand value is the first.

"Some brand clothing enterprises spend money to buy shops actually considering the rising rent problem, and purchasing shops can also increase their fixed assets, and from the perspective of real estate appreciation, there are also some advantages, but this will undoubtedly increase their financial pressure for enterprises with weaker financial strength." Xiong Xiaokun said.

The money needed to buy property in the business circle is enormous, but the seven wolves listed companies can buy property through the stock market financing means.

Looking back on history, the seven wolves once issued 22 million 850 thousand shares of Renminbi common stock (A shares) to the public in October 2007, and the net proceeds raised amounted to 584 million 815 thousand and 600 yuan. It is understood that the original plan for raising funds was used in the "sales network upgrading project". The total planned investment is 844 million 580 thousand yuan, and the plan is to raise 584 million 815 thousand and 600 yuan.

In addition, in November 8, 2011, seven wolves released the "non-public offering plan" again, saying that the total amount of funds raised would not exceed 1 billion 800 million yuan for investment and construction of the "marketing network optimization project". Seven wolves expect the completion of the project, the new business area of 180000 square meters, the project after the new year sales scale of about 1 billion 400 million yuan.

For the seven wolf's frequent purchase of property, people in the industry questioned its tendency to invest in real estate. {page_break}

　　 234 million investment is still being digested.

In March 10th this year, seven wolves released the "state securities Limited by Share Ltd's verification opinions on the relevant situation of Fujian seven wolves industrial Limited by Share Ltd purchase shop". As the sponsor of the 2011 year non-public offering of seven wolves, the state securities Limited by Share Ltd (hereinafter referred to as state securities or sponsor) made serious and prudent verification on the situation of the seven wolves buying shops.

According to the announcement, seven wolves issued 22 million 850 thousand shares of common stock (A shares) to the public in October 2007, and the net proceeds raised amounted to 584 million 815 thousand and 600 yuan. The sponsor's verification report shows that the company has purchased 16 shops by raising funds.

In order to check the use of these 16 properties, the seven wolves sponsor agencies visited and checked 8 shops on the spot, and gave testimony to other store agents or franchisees, and conducted investigation and evidence collection on their actual operation status and so on.

According to the announcement, as of September 30, 2011, 7 of the 16 properties had opened seven wolf stores, and another 8 properties were part of the seven wolf store.

Statistics show that the seven wolves in Nantong, Huizhou and Hunan shops are more than one floor, for the overall purchase or the overall auction, only the first floor shops suitable for the seven wolf store. In this way, besides the first floor store, the upstairs and basement rooms can only be regarded as small warehouses, offices or workers' dormitories. Besides, there are also shops that are rented by the company.

"In fact, it is unlikely to buy shops in the whole building to invest in the same brand. This is because brand publicity emphasizes market coverage, which requires wide distribution and active inside several important business circles, so its investment property tends to be greater." The industry insiders analyzed.

In this regard, Wu Xingqun, a seven wolf manager, explained that when establishing a specialty store, it also needs small warehouses and other supporting facilities.

The industry insiders said: "for the purchase of the shop, we need to consider the proportional relationship between the cost and the revenue, and also consider the lot of the shop itself, the surrounding environment, the competition situation and so on, so that we can not only achieve the effect of publicizing the brand, but also improve the sales performance of the products. If most shops are idle, it is undoubtedly a waste of resources."

The announcement shows that the seven wolves purchased the shops in Xiangfan Wanda Plaza and Hefei Wanda Plaza are adjacent to many shops. As the business circle has not yet fully developed and mature, the seven wolves indicated that the transitional stage would use the form of external rental of the shops.

According to statistics, the original value of the 9 parts of the property store and the rental shop is 234 million yuan.