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How Does Fabric And Brand Connect Smoothly?

2012/3/19 11:44:00 9

Recently, a certain position.

National Textile Product Development Center

Experts wrote in their micro-blog: according to the survey, over the years, the outstanding fabric companies found in the finalists of China's popular fabrics assessment have not been able to connect well with the domestic clothing brands.

The main reason is the pattern.

Many fabric enterprises have become accustomed to making the list of foreign trade, while foreign clothing brands or retailers mostly adopt the global purchasing mode. Because of the large number of shops, they have large quantities of purchase, but most of the domestic clothing brands are still in the stage of domestic horse race enclosure. Although they are growing at a high speed, the quantity of single purchases is less, the payment conditions are more severe, and some fabrics need to rely on imported fabrics.

"For us, finding a suitable fabric is a difficult problem. Sometimes the fabric that the product needs must have a special handle and visual effect. It can't be found everywhere, sometimes it finds a suitable fabric, but the garment effect is not good."

In daily communication, many fashion designers complained to reporters about similar problems.

"We are forced to use foreign fabrics."

The famous designer of a famous woman dress bluntly said in a talk.

along with

Local textile enterprises

Increasingly strong, in their view, the domestic clothing brand is not looking for the best, not the best.

"It is ironic to say that the rapid response mechanism of" multi variety and small batch "is the weakness of traditional foreign trade fabric enterprises.

After all, many international fashion brands are highly respected and executed precisely.

It is not a difficult problem for foreign trade fabric enterprises that have established such a mechanism to meet the needs of domestic clothing brands, especially for high-end local brands.

But why the docking between the two sides is not smooth enough? "

The expert replied.

The leadership of a clothing association once compared the clothing business investment meeting to the recruiting and death squads at a certain annual meeting. A group of dealers could not go on. In the coming year, they would be changed again.

In the face of problems such as inventory pressure and capital turnover risks, for upstream suppliers, the usual practice of clothing enterprises is to drag the repayment schedule longer and better, and more likely to replace upstream suppliers for some superficial interests. These practices seem to save financial costs but virtually increase the management cost of garment enterprises.

We are no longer the age of your brand and our brand who dominate the market and seize the market share. It is a competition between the strength of your supply chain team and the integration capabilities of our supply chain nodes.

The relationship between clothing brand and supplier has changed from traditional two party to partner and interest community.

That is why we need an equal dialogue platform.

Color, fabric, shaping

Two of the three elements of clothing design come from fabrics, and the importance of fabrics to clothing is evident.

"This is a shared responsibility of supply chain risks. We need to build and maintain a fair and mutually beneficial industrial ecological environment.

In a word: integrated innovation and coordinated development.

At the end of the dialogue, the experts concluded.