ABC Brand Is Honored As "Forbes 2012 China'S Best Potential Enterprise"
On the evening of March 15th, the 2012 "Forbes China potential investment forum" and the 2012 Forbes China best potential enterprise award ceremony were held in Beijing.
Zhejiang start children products Co., Ltd. (owns the "ABC" brand) (hereinafter referred to as "
ABC brand
Forbes was awarded the "2012 best potential enterprise in China".
It is reported that the list of authoritative Chinese version of Forbes has been unique in China's financial media for 6 consecutive years. This time, the Chinese version of Forbes has studied and screened the total number of over 1 sales in 2010, ranging from 5 million yuan to 1 billion yuan RMB, and the main business in China's small and medium enterprises. According to the growth indicators of enterprises (sales growth rate and profit growth rate), return index (total assets return and net assets return), profitability index (net interest rate) and scale index (total sales volume and net profit), the ranking was ranked.
2012 Forbes China potential enterprise
Investment
Forum site
Relying on the rapid development of children's footwear and clothing industry in recent years, ABC brand has been named "Forbes 2012 China's best potential enterprise" with its impressive growth performance.
It is understood that ABC brand is one of the top brands of children's shoes and clothing in China. It is also the fastest growing and most potential brand of children's shoes and clothing.
In 2009 and 2010, the brand reclaimed China for two consecutive years.
Children's shoes
The market share is the first, and the top ten of China's children's wear market occupies a leading position in the industry.
Xu Haiyun, vice president of ABC brand, said: "ABC is committed to the development of children's footwear and clothing industry. It is the mission of" helping Chinese children grow up healthily "and dedicating to the society. This is the best potential enterprise, which is a return to our hard work and brand building for many years, and it is also a new starting point for our career development.
According to the study of Sullivan, the potential scale of China's children's shoes and clothing market has exceeded 100 billion, showing the characteristics of large scale, rapid growth and great potential.
The industry believes that ABC's election is due to its "quick strategy" to promote the rapid growth of the brand, and on the other hand, its persistent "love culture" for many years.
"ABC was selected as" Forbes 2012 China's best potential enterprise ". It is" Forbes "highly recognition of the development and market prospects of China's entire children's footwear industry. It is also a full affirmation of the outstanding performance of ABC brand in recent years.
Xie Jiasheng, Secretary General of Fujian children's shoes industry association, said that the future development of China's children's industry is enormous, and the development potential of ABC is obvious to all in the industry. In particular, its "quick strategy" put it in a short span of several years, and achieved a rapid leap in enterprise's brand. In addition, the four principles and policies put forward in 2011, that is, "enhancing brand value orientation, steadily developing the market, stabilizing product quality as the basis, and guiding industry development as the goal", further deepened the optimization and upgrading of enterprises and brands. As the leading brand of children's footwear industry, the ABC was also chosen.
Chen Shuqing, general manager of Quanzhou Liuhe children creative industry Co., Ltd., also said that after the rapid development of brand differentiation in the past few years, the market of children's shoes and children's clothing in China will face more competitive pressure this year. ABC brand has made great efforts in the development of the industry, and won the honor through the breakthrough development of the overall brand strategy, so that the industry is pleased to see the unlimited potential of the whole Chinese children's shoes and clothing industry, and it will greatly promote the development of the whole industry and enhance the morale of the whole industry.
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