Don'T Believe That "The Moon In The Foreign Country Is More Round Than China".

Spain's "fast fashion" giant ZARA repeated quality blacklist

Fast fashion hits the blacklist again

The fast fashion giant Spanish brand ZARA has been sampled at least 7 times since its entry into the Chinese market in 2006.

Even since last year, ZARA has detected 4 unqualified cases in the major cities by the relevant departments, and complaints about quality substandard have been in an endless stream at major complaints websites and forums.

For such a phenomenon, we can not help asking: fast fashion is equivalent to low quality.

In May 2011, a test report released by Beijing Consumers Association showed that a ZARA product label was "cotton content 75%, wool 20%, polyester 5%".

The actual test results show that its cotton content is 68.2%, wool content is only 10.6%, less than half of the label; polyester fiber, that is, polyester content is 15.7%, more than two times the mark.

The industry said, "since last year, because of the high cotton prices, many clothing brands have been increasingly inclined to use polyester and other chemical fiber fabrics to reduce costs."

In December 2009, the Beijing Consumer Association detected that the "ZARA" brand of a coat coat was unqualified, with a nominal down of 50% down, and the measured cashmere content was only 40.5%.

ZARA's color fastness is not up to standard and has become a "recidivist".

In January 2010, the Shanghai industrial and commercial bureau announced the quality monitoring results of some cashmere wool products and children's clothing sold in Shanghai recently. There were 26 batches of goods failed, including 13 batches of cashmere wool products and children's garments.

ZARA is on the list.

In addition, there are 10 batches of color fastness is not up to standard.

For example, the "ZARA baby" baby jacket / coat (model specification: 80/52) produced by SA La Commerce (Shanghai) Co., Ltd. is not qualified.

On the "quality blacklist", ZARA is not the only "frequent visitor", but also another "fast fashion" giant H&M.

According to the official website announcement of Shanghai Quality Supervision Bureau, in 2011, H&M was also found to have quality problems in knitted sweaters.

The measured results of the fiber content of the product are inconsistent with the product label.

H&M China is the first time to come out and explain, Fu Xiarong, manager of its public relations department, said: "the product has been put on shelves in all stores in the country, and if consumers have any doubt about the product, they can return it to the store free of charge."

The attitude is sincere and positive, which is a little comfort to consumers compared with those who refuse to admit quality problems and refuse to return goods.

But at the same time, she stressed that "this series of products does not affect the consumer's use of the product and will not cause harm to the human body," because the problem is only on the label of wool content, the product label content is 38%, and the quality supervision department's spot check result is 28%, "the phrase of the phrase is" it's not a big deal at all, although the wool content is elevated, but at least there is real wool in the clothes, and as for less 10% wool, consumers need not panic. "

But how can consumers not panic? According to incomplete statistics, since 2008, H&M has been disqualified at least 4 times by domestic and municipal industrial and commercial and quality supervision departments.

Fu Xiarong also said, "this is a mistake in the factory. We apologize to consumers."

As we all know, in order to ensure the new two times a week, H&M has distributed business to many outsourced factories all over the world.

Blame the factory on our responsibility, we can accept it temporarily, but the fact that the 4 time we boarded the quality blacklist also left the brand side unmoved. Once again, we boarded the quality blacklist, apologized again and again, and continued to make mistakes again and again.

Top brand is not reliable.

Fast fashion quality is not good, the quality of the big card should always be guaranteed. No doubt, last week, the Shanghai inspection and Quarantine Bureau announced that a total of more than 10 thousand batches of imported garments and simulation accessories were sampled last year, with an overall failure rate of about 30%.

Data show that most of the imported garments and accessories that are subject to statutory inspection at Shanghai port are medium and top grade brands, with a total value of US $560 million.

The arsenic content in some ornaments exceeds 2 to 3 times the national standard, and the lead content is also very high.

In addition, another inspection report of imported garments showed that the reject rate of imported garments was as high as 55.8%, and that the imported garments were substandard, the color fastness was not qualified, the pH value exceeded the standard and the formaldehyde content exceeded the standard.

China has become the world's largest consumer of luxury goods. There is a consensus in the hearts of Chinese people who are getting richer and richer. The quality of foreign brands is good. Buying foreign goods is a symbol of quality, face and strength.

This news tells us that the quality of imported luxury goods is not "quality".

PRADA bag fade, GUCCI pull rod box successive problems, LV new shoes two times glue...

More and more luxury brands have entered the Chinese market. They have brought luxury goods to China, but they seem to have left their quality and credibility in their own country.

Foreign brands also believe in "differences between China and foreign countries".

With the prosperity of China's market and the expansion of imported consumer goods, the quality of brand has attracted more and more attention.

Whether it is fast fashion brand ZARA, H&M, or the top brand LV, PRADA, have tripped before the "quality gate".

Some netizens said, "the quality of ZARA in Paris is much better than that in China, and the quality of ZARA products in China is generally worse than that in other countries."

Faced with numerous queries, their silence, internal and external differences, ignoring China's standards and so on, have made Chinese fans very hurt.

What big style and international quality has long been thrown into the clouds.

Some people say that the Chinese do not fight for themselves. We also want to buy good things with good quality and low price, but the domestic commodity is the pronoun of "cheap".

Although foreign brands have been exposed to quality problems in recent years, consumers are still scramble for foreign goods.

On the other hand, the immature market supervision system, the imperfect legal system and the "inertia" thinking inertia of foreign brand supervision have also contributed to the arrogance of pnational corporations to some extent.

Some media have cracked up some cosmetics companies, in order to be able to long-term false propaganda, after the new products listed, first look for the industrial and commercial bureau to take the initiative to fines more than ten million, and then continue to propagate everywhere, because there is "one thing, two punishments" provisions, only one punishment.

Low illegal cost is another major reason why international brands take different kinds of Chinese and foreign consumers and openly cheat.

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Don't believe that "the moon in the foreign country is more round than China". Do not use our patience to spoil the foreign brand.

Let's take a 315 opportunity to review the 10 major product quality events that took place in the fashion industry last year. There are many international brands that we support. Maybe you are wearing ZARA now, with LV shoes on your feet and L'OREAL's face cream on your face...

Maybe you don't know, maybe your ZARA will open next minute, LV will glue, and your face will also be swollen because of allergy.

Of course, we do not want this to happen, but the following cases have to be taken care of. Big brands and prices can not be escorted for quality.

We only hope that consumers can have more eyes when buying and using. Brand manufacturers can add a sense of conscience and responsibility. Government regulators can increase management.

I hope that the following facts become history, and hope that every day is "315".

ZARA for two consecutive years of quality "black list"

"First class design, second class fabric, three stream workmanship."

This is the evaluation of ZARA on the Internet.

Mr. Wang from Beijing bought a pair of overalls in the ZARA shop. At first, he was excited because he bought the fancy style, but he began to complain about it after a month. "The pants just wore for a month, and the crotch was worn away, and when my colleagues told me at work, they lost their adults, and more than 400 of the trousers were abandoned in a month."

Mr. Wang said angrily.

Last year, in the sampling survey results of Shanghai quality supervision department and Beijing quality supervision department, ZARA's trousers and down garments had the quality problems of poor pH value and fillers. This is the seventh time that ZARA has boarded quality blacklist in China.

What makes people indignant is that the "big name" from Spain not only did not respond, but ignored media supervision.

Quality problem is a common problem of fast fashion brands. We also appeal to fast fashion brands, please slow down and wait for your quality.