Domestic Clothing Prices Are Shoulder To Shoulder Luxury Brand &Nbsp; Abnormal Pricing Is Not Reliable.

A suit of suits cost tens of thousands of yuan, and a skirt is sold to 7500 yuan...

Domestic clothing prices almost catch up with international luxury brands.

However, in the cause of high price explained by businessmen, how many reasonable components are there, and how many are the shields of enterprises' high profits?

Skirt sells for 7000 yuan: clothing pricing malformation

A Chinese made suit sells for nearly $10000 and a shirt costs more than 3000 yuan, almost the same as that of the world's leading luxury brand clothing.

Many clothing brands are being questioned by the industry.

Take women's clothing as an example.

Mr. Yang, who accompanied his wife in shopping, told reporters that the price of clothes in the shopping mall was too unreasonable. The vest of a famous brand could be sold for seven hundred or eight hundred yuan.

The name is very foreign, in fact, is the brand of Beijing.

Some clothes can be priced at the same price.

Overseas designers: salaries actually account for 3% of the price.

Some brands, which claim to be designed by foreign designers, sell a garment to tens of thousands of yuan.

YINGZHENG brand salesperson explained that the fabric is imported, the designer is foreign, and the price is also normal.

Huang Yongsheng, director of the clothing department at Raffles International College, Beijing Institute Of Fashion Technology, said that hiring foreign designers is not the direct reason for the high price of clothing.

The annual salary of overseas designers is from tens to tens of thousands of yuan.

Take the counter to sell 3000 pieces of clothing every year, for example, the designer cost of each item is about 100~200 yuan, which accounts for about 3% of the clothing average price, and the proportion will be lower according to the actual production volume.

Imported fabrics: difficult to make sure of weaving and dyeing.

Insiders said that imported fabrics, high-grade fabrics,

Xia Hua, chairman of Yiwen group, revealed that the price of ordinary imported fabrics is generally 2~3 times that of domestic fabrics.

Calculated, the cost of a suit of imported fabrics is about 600~1200 yuan, which accounts for about 10% of the selling price.

Kang Lanxin, Dean of the vocational education of Chinese collocic division and Dean of the clothing and collocation school, said that the real high-grade fabric needs to be fixed and dyed from Europe.

Most of them wear only "imported" hats.

Brand value: window shop, western style, big brand

Zhou Haigang, vice president of the MBA Alumni Association of Peking University and chairman of the school of clothing and collocation, said that the gross profit of clothing enterprises is generally over 50%, and the cost is around 10%.

For example, a 200 yuan NIKE T-shirt cost only 8~10 yuan, and other channels to remove expenditure, the rest of the profit space is more derived from its brand value.

Many domestic clothing brand counters are very foreign in decoration and display.

Many consumers are mistaken for international brands.

Consumers generally believe that in the obvious location of the mall, the brand of a famous brand should be a high-end brand.

Channel cost: 35% shopping bags

Questioned by the pricing malformation, Wang Zhuo, Secretary General of the China clothing association, shouted for the garment enterprises: "the price of domestic clothing is high, and the clothing brand is not the initiator, and the channel cost is very high.

Shopping malls have high entry fees, debit points and frequent discount sales. Clothing companies have to take these factors into account in order to ensure profits.

The reporter understands, domestic department stores will charge the "channel fee" to enter the store brand, the proportion of sales deduction is between 25%~35%.

Therefore, many brands entering shopping malls are routinely selling products at a cost price up to two to three times.