Inventories Rose By &Nbsp; Spring Shoes Were Listed On Sale.

This year, the new spring dress is on sale at the beginning of this month. clothing High inventory of enterprises. This is also true of shoes. If you buy Women's shoes now, you will find many of them this year. Women's Shoes Brand discount is bigger than last year. Some brands did not discount at this time last year, and this year they began to join the discount.

Stock raising

This week, BELLE and Daphne announced the 2011 performance Bulletin of the two largest listed women's shoes companies, showing that inventories in 2011 increased significantly over 2010.

There are many brands of these two women's shoes companies, which occupy many customers' familiar counters in the shopping mall, which is almost the "required action" when shopping malls inviting business. In your shoe cabinet, you can almost always find one or two pairs of shoes of the two big companies: the former has Belle (BELLE), Teenmix (Teenmix), Tata (HERS), Staccato (Staccato), Senda (San DA), Basto (BTH), Joy&Peace (Zhen Meishi) and other private brands, and also has Bata, Geox (Jian Le SI), Clarks (Yue), Mephisto (Ma Fei Shi map), and so on. The latter owns brands of self, agent and so on.

　　 BELLE In the 2011 performance bulletin, the amount of final inventory rose by 34.1% from the end of last year, from 4 billion 859 million yuan to 6 billion 517 million yuan. Daphne's performance bulletin showed that the stock rose from HK $1 billion 84 million to HK $2 billion 59 million.

BELLE explained to shareholders that there were two main reasons for the relatively high inventory balance at the end of 2011. First, the Spring Festival in 2012 is 10 days ahead of 2011, and the peak season for sales is ahead of schedule. Therefore, goods must be prepared accordingly, so the stock amount will reach a relatively high level at the end of December. Second, sales growth slowed in the fourth quarter of 2011, while store sales were lower than expected, resulting in a slight accumulation of inventories.

　　 competing Discount

Reducing inventory has become the immediate urgency of footwear and clothing brands. Recently, the salesmen of the women's shoe salesmen said the most words to the customers.

This year and the same period last year the promotion of women's shoes brand comparison, the result is obvious: BELLE's spring 6-7.5 discount this year, the winter 3-3.8 discount, buy two pairs of fold 10 percent off; last year is 20 percent off of spring, winter boots 3-5 fold; TATA spring this year, shallow single shoes 30 percent off, part of 299 yuan -399 yuan, last spring 25% off; Teenmix this spring, 5.8-6.8 discount, last year 6.8-7.5 fold. Some brands did not sell at this time last year, but this year they have discounted: ECCO (ECCO) is 15% off this spring, and SKAP (Saint - step) spring is 300 yuan less than 60 yuan.

Similarly, sports brands are greatly reduced to clear inventory. Some time ago, there were some promotions of 50 percent off and 30 percent off in some counters of Nike and Adi, the two sports brands.

The price of women's shoes rose significantly last year.

Many people feel that shoes have cost a lot in the past two years. BELLE also made an explanation in the announcement: last year, the sales of footwear increased significantly, one of the reasons that the average price of last year was significantly higher than the historical level. The price of shoes includes the promotion expenses of department stores, but last year, the promotion of department stores was relatively low, resulting in higher actual spanaction prices than expected. But this year, the price of shoes will increase, and BELLE expects that the price of shoes will slow down as the expected cost of raw materials is gradually eased.