Businessmen Skillfully Play Filial Piety Cards Push "Leap Shoes" Change Money

A few days ago, many shoe shops in the streets of Chu City were hung in a prominent position.

Businessmen push "leap month shoes"

"This year, leap April, buy a pair of" leap shoes "for your mother to do filial piety, so that you can enjoy a safe and healthy life." yesterday morning, the reporter just walked into a shoe store in Langya Avenue in Chu City, and a shop assistant was very busy.

Only then did the reporter find that in store sales

"Today, I visited four or five shoe stores and encountered the same" lobbying "and advised me to buy" leap shoes "for the elderly.

"Actually, I don't know what it means." although she bought shoes, Mrs. Hu was also a little confused. "Many people say so. Anyway, a pair of shoes is not much money, and it is also a filial piety to buy the elderly."

Citizens buy shoes table filial piety

According to some elderly people, "Yue Yue shoes" is a traditional custom in many parts of China. When the lunar calendar is intercalary year, children have to buy shoes for their parents so that their parents can be healthy and live in peace.

In some places it is a leap month, and a married daughter wants to buy a pair of shoes for her mother.

Leap shoes must be worn before the last month.

Taking advantage of this opportunity, businesses with bright brains have been wishful thinking. With the opportunity of leap April this year, they tried to use the folk custom to stir up "filial piety consumption" in the off-season and push the "leap moon shoes".

Reporters interviewed found that "leap month shoes" generally moderate prices, mostly in the tens of yuan to more than 100 yuan, some of the new middle-aged and elderly women shoes prices are slightly higher, but also within the scope of the general public.

More importantly, "most of the old people are more economical and unwilling to spend money on new clothes and new shoes, and buy them a pair of new shoes by this saying". Ms Hu's explanation is the aspirations of many citizens.

Therefore, many people buy their shoes for their parents, and also catch the right clothes.

"Superstition folk customs"

Nowadays, whether it is the old custom of ancestors, or the imported products of crossing the sea, there are countless festivals and customs. Smart businessmen do not want to miss any festival.

In the past Christmas, Valentine's day and so on do not say, in front of the "leap April" Leng is involved with shoes, Mr. Wang questioned "wear shoes can ward off evil spirits, a bit superstitious color."

It is understood that the custom of sending "Yue Yue shoes" has not been tested in the beginning. However, people avoid the leap year.

It is generally believed that when a daughter makes a pair of shoes for her mother before leap month in leap year, she can make her mother get out of the leap year smoothly. In some places, there are also the blessing folk proverbs of "leap shoes, leap month wear, leap month old people live one thousand".

However, whether it is "superstition" or "folklore", "leap shoes" has become a way for children to filial piety and repay their gratitude.

Even though the original custom was superstitious, perhaps it was because of the deeper meaning of filial piety and blessing that these habits continued.