Zhu Xianggui, The 2007 Worst Performing Entrepreneur

NO.10 Zhu Xiang position: the chairman's error index of the chairman of the group: the list factors: the failure, the misstrategy review: the hero blind, the line length short November 13, 2007, Zhu Xianggui to 1 billion 600 million Jiangsu, Shanghai 5 shoe industry company sold.

The first man shoe he planted in 30 years - all the channels and assets of the son of the son of the son of the BELLE Dynasty, the cold and proud beauty of the dynasty.

Two months ago, he also vowed that "in the past few years, international companies have been buying with frightening numbers. We are not going to sell them. There is no place for them without brands."

He declared that he should quickly complete the leap to the world-class enterprises and take the lead in creating the world famous brand.

In recent years, it has been widely involved in many fields such as clothing, chemical industry, biology, electricity and so on. The huge investment of electric power has not been recovered, but the main industry shoe industry is lagging behind in design and research, and the market is divided into food and decay.

In 2002, Shanghai built an export manufacturing base in Shandong Province, which spent more than 400 million yuan.

At that time, some experts pointed out that the move was too risky, and the rapid expansion of production capacity did not conform to the principle of low cost expansion of footwear industry.

After heavy money, the capital chain is really tense, and the continuous development is in a predicament. It has become an opportunity for BELLE to buy.

The representative of the shoe company's traditional family business is being replaced by the new capital operation enterprise.

BELLE CEO Sheng Bai Jiao sees it as its prey early, and today it has increased its market share to 20% and achieved remarkable results.

NO.9 Miss Shu Ren position: Chairman of Henan Caixin group failure index: list of factors: misconduct, bad, reputation review: pollution can change, heart disease is difficult to get the title of "ten winds and clouds, Henan merchants" in August 2007, and in October, it was also referred to as "environmental negative character" candidate publicity.

"I will go to Beijing to complain," he said. "Two of the major polluting enterprises have been pformed to meet the environmental requirements."

But after the cyanobacteria crisis in Taihu, in July, the environmental protection administration announced the list of restricted water batches, and Zhoukou's financial enterprises were still on the governance list.

In November 2006, Wang Guoping, director of the Environmental Protection Bureau of Henan Province, secretly visited the sugar cane factory of Caixin liquid, and found that its wastewater was discharged directly into the river. The content of COD was seriously exceeded, endangering the groundwater.

Although it has been more than 9 years since it took over Xin Xin, it has invested more than 200 million yuan in environmental protection, but it is hard to eliminate the bad impression of the public.

"Brand name is the only way to show its strength". The wealth of the financial sector is full of scale. There are always loopholes which can not be remedied.

The negative evaluation of netizens shows people's enthusiasm for participating in environmental protection from another angle.

We should not be disgusted with what we need to do is to make further efforts to engage in environmental protection.

Xin Xin, vice president of Finance and economics, is more pertinent.

Not only should we steadily improve pollution, but also learn to convey to the public in good faith. Only when we thoroughly eliminate people's fear of corporate pollution can we be completely "innocent".

Wang Yukun: destroying the ecological environment means destroying the ecosystem itself.

Wu Xiaobo: the company is also the cell of the society. Only the health of the body can really be alive.

The Qing Dynasty is mixed with the propaganda.

NO.8 Wang Leilei post: TOM online CEO error index: List factors: achievements, misconduct review: forced to slim down and abandon the gateway, TOM group announced in March 2007 that it intends to privatize its TOM online.

Subsequently, although TOM lost its first quarter earnings online, its net profit was only $150 thousand.

In September 3rd, TOM formally withdrew from the Hongkong stock exchange gem, and was evacuated from Nasdaq in September 6th. It is the first Chinese stock company to list and withdraw from overseas.

Although Wang Leilei said the delisting was undervalued by the capital market, the wireless business was not finished.

But since 2005, the Ministry of information industry has stepped up the storm of rectification for wireless value-added service providers. TOM's online dependence on the business has reached 90%, and business and stock prices have suffered setbacks.

After delisting, the four major businesses were divided, sports, entertainment and other channels reserved. News, technology and other channels were abolished. A large number of employees were cut off, and the competition for many years of competition was abandoned.

For the TOM online, which is now in the mire of losses, the contraction front is necessary but not enough. Instead of finding new profit growth points, it has been very cautious.

Wang Leilei has not resigned under heavy doubts, but can he move more freely from the stock market?

Wang Yukun: giving up is a retreat and an initiative. The key is how to grasp the reality.

Wu Xiaobo: the Internet is a good industry, the stock market is a good stage, but the foundation lies in the development and operation of the enterprises themselves. The case of TOM tells us that we need to push ahead with the big money.

NO.7 Luo Guo Wei position: Carrefour China CEO failure index: 4 star list factors: misconduct, bad, reputation and review: neglect of security, quality is worrying, Carrefour quality alarm runs through 2006 throughout the year, new year's Day 2007 also did not have a good start, self produced pure milk was included in the AQSIQ special spot checks unqualified list.

In November 10th, the Chongqing branch opened for sale and stampede, resulting in 3 deaths and 31 injuries. It will denounce public opinion again.

At the beginning of Luo Guowei's succession, he said he wanted to harmoniously combine the quantity and quality of China's stores, but the problems of rapid merger of indigestion and fresh food were common.

The expansion speed exceeds the speed of human resources training; the manager responsibility system leads to the overpower of the shop keeper and the difficulty of supervision, which makes the whole chain system facing a crisis.

In recent years, "fouls", bullies and services were mixed with water. Because of the low cost of illegal activities, Carrefour finally became lice and was not afraid of itching.

Luo Guowei, who claims to be "more Chinese than the Chinese," apparently underestimated the potential safety hazard of panic buying.

In the tragedy of trampling, the security consciousness is weak. It only focuses on advertising and economic effects. There is no contingency plan for unexpected accidents. The scene does not maintain order according to customer requirements. Accidents are accidental. Luo Guowei's Carrefour's great leap forward is unlucky.

Wang Yukun: joy and sorrow, Carrefour, spoilage bacteria are fresh.

Wu Xiaobo: shouting to promote localization of multinational companies may not really be localized, on the contrary, those who know nothing about making money are the best.

Carrefour China may not suffer the collapse of Carrefour, but it is now in Asia's China.

NO.6 Li Kaifu post: Google global vice president and China's president's fault index: the list of factors: achievements, blunders review: acclimatization, innovation difficult. In early 2007, after Zhou Shaoning and Wang Huainan left, Du joined only "consultants", the dual CEO system was completely abandoned.

At the end of March, Google announced that it would lay off 50% of Chinese companies.

Li Kaifu explained: "the Chinese market has not done very well, so we will lay off and buy to strengthen control."

His promise of "4 months to make up for all localization flaws" has not been realized, and Google's market value has plummeted nearly tens of billions of dollars in a few days.

1 months later, Li Yin's Google Pinyin input method was used to steal the Sogou word library.

"Marketing I'm not good at marketing, technology. I'm not good at search."

Li Kaifu has admitted, but after Zhou Shaoning left, he was forced to take over the market development and other tasks, which was originally responsible for recruiting public relations and R & D team.

The core work of Chinese search in Google is placed in the United States, and the new product development is even more difficult to do without the right to speak on the main page and mainstream products.

Li should move the server to China and work hard in system maintenance to gain control of the actual business.

Wang Yukun: after Li Kaifu joined Google, Google's news search was flooded.

How to integrate personal brand with the fate of the company is a must for Li Kaifu to cross.

Wu Xiaobo: another typical example of MNCs' acclimatization in China. What Google needs to adapt is not just to change its name to Google, but to take action seriously.

NO.5 leaf Oriole position: Kodak Asia Pacific Business Development CEO failure index: List factors: failure, misconduct, bad reputation, review of events: pformation pains, public relations crisis, "Kodak will swallow all the mistakes, customers are still God, they are not wrong."

Ye Ying was a bit of a pose.

In June 2007, the V550 camera again faced class action because of no "strike".

Kodak refused to acknowledge quality problems. The solution is still paid maintenance or upgrading.

She has forgotten that because of ignoring users' complaints and adopting double standards with Taiwan, Kodak has become a guest speaker of the unprecedented hearing of the LS443 Association in 2006.

The so-called public relations, she thought the main mistake lies in "lack of communication", but in the pition to the sprint stage and repeat the same mistakes.

Kodak pformation digital performance has been poor, has nearly three years of losses.

After the Japanese camera broke out the CCD problem, many consumers turned to Kodak to be a good player, but the Japanese department could take prompt measures to allow free replacement. Kodak just avoided responsibility and tried to hide the fact from the integrity crisis, and the brand reputation was greatly reduced.

In November 9th, ye Ying denied the resignation story. "In addition to Fang Xi's opening up, I will stay in Kodak for a while."

This humour is intriguing. Until the end of the pformation, Kodak, the leader of Yeying, still needs to face more than the market and indifferent to the interests of consumers. This Centennial enterprise, which has been continuously appraised by China's most respected multinational companies, is likely to be discredited.

Wang Yukun: ye Ying is full of "tradition", "idea" and "mode". There is no room for customers and innovation.

Wu Xiaobo: quality is actually a question of attitude. In view of the frequent "quality gates" of pnational corporations in recent years, we can see that the arrogant and strong way of dealing with the original has become so incompatible.

NO.4 Hao Jian Xue position: China's Limited by Share Ltd (ST Jian Jian) chairman's failure index: the list of factors: failure, misconduct review: debt puzzle, new blood is hard to find in September 20, 2007, ST Jian because of 3 billion 100 million yuan debt restructuring, has been suspended for two months, Hao Jian learn to mediate relations, the introduction of a new affiliate to fight for more grace of the bank; while looking for "new projects" to wait for the opportunity to revitalize, but the "recovery plan" has not made progress, waiting for more than two years, many creditor banks lose patience.