E-Commerce Online Sales - Clothing Business: Outsourcing Outsourcing Net Pain

E-commerce, online sales, traditional enterprises "touch the net" and "retreat network"

However, neither the resources allocation, logistics distribution or marketing operation of the two enterprises can meet the needs of the development of the electricity supplier, especially in the face of professional B2C competition.

In the end, the two water test makers ended up in a naught: the about 60000000 yuan of Bong's purchase was in vain, and BONO was stagnant after the resignation of the then president, Tian Jian.

"Traditional enterprises do not lack core competitiveness, but what they really lack is understanding and understanding of e-commerce."

A Wenzhou entrepreneur engaged in clothing production combined with his own experience in e-commerce, the traditional enterprise often regarded e-commerce as an online sale, but did not think it would change the whole supply chain model.

The traditional supply chain is a product oriented sales oriented, and in the Internet era, what enterprises need is a sales process guided by terminal consumption demand.

Because of the misunderstanding of e-commerce, traditional enterprises have been inadequate at the beginning of the network.

In addition, the lack of professional operation team is also the second obstacle for traditional enterprises to touch the net.

Pan Yalan, a professor at Hangzhou Dianzi University, believes that with the development of the electricity supplier industry, whether or not we have enough talents has become a key factor in the success of e-commerce.

Professional personnel and logistics distribution team outsourcing enterprises "short board"

Faced with all kinds of difficulties, traditional enterprises began to choose e-commerce outsourcing enterprises to reshape online sales.

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Data show that in the list of top 500 retailers in the US online, more than 80% of the enterprises are traditional brand network businesses.

Most of the top ten e-commerce websites in the United States, except Amazon, belong to pure e-commerce enterprises. Most of them are upgraded by traditional retailers, and more than 60% are operated by E-business outsourcing enterprises.

What problems can the third party organizations solve for the traditional enterprises to touch the net? In the view of Zhu Xiaojun, vice president of net Sheng business treasure, the biggest problem of traditional enterprises is information management.

"E-business relies on electronic information technology, with the standard of process management. The whole e-commerce process involves front-end sales, bulk order processing, supply chain capabilities, distribution and allocation capabilities, all of which require strong information systems to support.

There are few e-commerce systems in traditional enterprises. "

Secondly, the lack of traditional enterprises in the field of electricity providers will be improved.

With the rapid development of e-commerce, talents have become the scarce resources of every business enterprise. They are regarded as the core competitiveness of enterprise development, whether they are professional electric business enterprises or traditional enterprises that have just touched the net.

A more direct advantage is that e-commerce outsourcing companies have many years of Internet and retail experience of the electricity supplier operation team, allowing traditional enterprises to reduce e-commerce access time and capital costs.

Hangzhou's "big market" has enabled 6 million SMEs to access the Internet in 3 years.

Earlier this year, an electrical appliance manufacturer in Ningbo announced the establishment of an official mall.

He chose to cooperate with an e-commerce service company in Hangzhou, which is the sole authority to operate the official mall of the enterprise.

They pioneered a brand new comprehensive e-business platform integrating online commerce and offline store pactions, relying on the rigid demand of consumers, and adding a new online equivalent exchange mode. It not only evaded the risk of online paction quality such as Taobao and pat, but also had the characteristics of altruism and Huimin.

This case has been more and more in Zhejiang. Under the dual driving of policy and market, Zhejiang has become one of the most developed areas of e-commerce in recent years. The application of e-commerce in small and medium-sized enterprises is leading in the country. 20.8% of SMEs in the province have launched electronic business, far higher than the national average level.

Hangzhou is also trying to make more than 70 thousand enterprises in the city.