Beijing And Other Places In Early Spring Temperatures Are Still Low &Nbsp;

Spring is approaching.

Zhou Bing, a researcher in the climate monitoring center of the National Climate Center of China Meteorological Administration, China: at present, the temperature is still very cold in most parts of China, so it feels like spring is far away.

From a nationwide perspective, the southwest region and most parts of the southern part of China's Central Plains have entered the spring of meteorological significance, and the average daily temperature is still below 10 degrees in some parts of North China and Beijing.

Therefore, although it is the beginning of spring and the spring equinox, it has not yet entered the meteorological sense.

Zhou Bing has just mentioned the "spring in the sense of Meteorology", which is "the daily average temperature exceeds 10 degrees per day for 5 consecutive days".

In recent years, the temperature in China is 1-4 degrees lower than that in the same period of the year. The seasonal pformation may be postponed. This is the lowest value in the same period since 1995. Is this weather condition abnormal? When will warm spring come?

Zhou Bing: in 60, 70, 80s, and so on, this cold situation is quite common.

This year, the cold air intensity from Siberia is relatively large, and the winter monsoon is strong throughout the winter. With the adjustment of the atmospheric circulation and the weakening of the cold air force from the north, the pace of spring in North China and Beijing is not far away.

Spring sales are still hibernating.

Although spring is not far away from us, after all, the northern part of China is still chilly in the early days. When I went shopping, I saw that those beautiful spring clothes had no desire to buy at all.

Many businesses have made attractive discounts just now when they are listed on the spring clothes, but consumers see more and buy less.

In a number of shopping malls and clothing stores in Hefei, the reporters saw the same scene: one side was rosy, tender, green and green, and the spring clothes were on the market. On the other hand, the winter clothes were sold in the warehouse. The winter wear discount was generally 3-5 fold, and the spring clothes were also around 30 percent off.

However, although the spring powder is tender and tender, it is very eye-catching.

Mr. Lu: I don't think spring clothes need to be bought.

As soon as the weather is warm, it will be hot. Once it is hot, it will wear short sleeves.

It is hard to find spring in Hefei's famous clothing Street Red Star Road. Until 11 o'clock in the morning, a few clothes shop owners open their doors to do business.

Sun boss: it's hard to get warm just two days ago. Today it is cooling down again. Let's do business.

Originally, the purchase of spring clothes has been more cautious, but this year spring sales are still not quite enough.

Compared with the same period in previous years, the sales of spring clothes were reduced by half.

Offline sales of spring clothes are not enough, and the same is true on the same line.

Monitoring data from a panning network show that the total number of new clothing products on the Internet has increased by more than 20%, but the search volume related to spring costumes has increased by only 5.32% over the past seven days.

At the same time, online spring clothing prices are also falling all the way.

Statistics show that the price of new men's and women's clothing has decreased by 26.7% on average within two weeks.

Many websites such as Xiu Xiu net, era ten thousand goods, excellent purchase network and other main shopping websites have begun a large-scale spring dress.

Spring clothes are cold, testing clothing enterprises and businesses

Fang Jie has been opening her shop online for 4 years, and she obviously feels that this year's spring clothes are not good enough to sell.

Fang Jie: these two days obviously have many people searching for spring clothes on the Internet, and the browsing volume of my shop has also risen a lot, but the price has not been sold. It has started to discount almost from the shelves. Generally, it is more than 30 percent off, and the bargain price is even cheaper. This is not enough. The two week new clothing sales estimate has dropped by at least 30%.

Xu Hui, head of the planning department of a local shopping mall in Hefei, analyzed the special weather conditions and the cold weather of spring clothes. This is a test for clothing enterprises and businesses.

Xu Hui: because the weather is not strong this year, the weather is still cold in mid March, with more new shopping malls and fierce competition, the sales of spring clothes are not optimistic.

Spring rebate activities in previous years usually took place during holidays, but now there are similar promotional promotions every weekend.

Insiders said that businesses must adjust their weather characteristics to do their clothing business.

For spring clothes, the more serious is yet to come.

Industry insiders: in general, summer wear comes on sale in April, so the weather situation in recent years has compressed the sales cycle of spring clothes very short, and spring clothes have become a pitional garment before winter wear and summer wear.