Fashionable Online Shopping Market Is Hot &Nbsp; Staged "North South Confrontation".

Fashion industry has entered the trend of e-commerce.

Vip.com once again received $50 million in B round of financing, and the pnational B2C fashion clothing mall "Milan net" has recently been injected into millions of dollars of Sequoia Capital. At the same time, B2C shops on dream bazaar, Vic and VJIA have also received tens of millions of dollars in investment.

Recently, the hot spots of several well-known B2C businesses started with fashion products online shopping.

On the one hand, the capital market is full of confidence in the fashion online shopping market. On the other hand, the North South confrontation in the fashion online shopping market is also officially launched.

In the 2010 China B2C online retailer Top30 list, which is recently released by AI consulting, China's B2C market competition pattern is still dominated by the northern faction, but the 3 south school enterprises including vip.com, Meng bausa and Xiu Xiu net show the momentum of coming from behind.

Competing capital flows

Fashion online shopping goes hand in hand.

AI research data show that in 2010, the size of China's clothing online shopping market reached 90 billion 300 million yuan, of which B2C clothing online shopping market scale was 12 billion 280 million yuan, has become an important clothing sales channel.

AI consulting expects that in the next 3 years, fashion B2C will continue to grow at a high speed, and the sales volume of clothing B2C in 2012 is expected to exceed 18 billion yuan.

The good prospects of the fashion online shopping market attract various capital to enter this field. B2C business is becoming more and more popular.

This heat can be seen from the capital market: in 2010, the number of venture capital cases in China explode, and the amount of investment in the field of e-commerce is more than 1 billion US dollars, reaching the peak of history.

Entering the 2011, this performance is more vigorous and different. Industrial capital is actively entering the second wave B2C investment.

According to people familiar with the industry, currently known investments include Ali's investment shoe store and Baidu investment.

Here, the smell of sensitive venture capital is also not much to let, the second wave of investment boom has already started.

Southern China's largest B2C business platform vip.com gained $50 million of B round of financing after its Sequoia Capital and DCM $20 million injection last year.

In April of this year, poly network acquired the first round of financing from the IDG million dollar level, and the Internet company also won the $20 million investment from KPCB China, an international venture capital firm.

These companies that get financing will develop rapidly under the impetus of capital, and the competition among relevant e-commerce enterprises will be very fierce.

It can be foreseen that in the next 2011 years and even 3 years, B2C will be able to compete with each other in the competition.

Catch the trend of fashion online shopping

The rise of "Southern China forces"

In this war of survival, the competition between the southern faction and the northern faction is becoming increasingly fierce.

It is understood that in April 2011, Ai Ai consulting released the "2010 China B2C online retailer Top30 list", the current annual turnover of over 100 million yuan B2C site, a total of 30, clothing and clothing vertical B2C accounted for 10 seats, everyone, Mcglaughlin, vip.com, dream bazaar ranked the top.

Footwear B2C occupies 3 seats, namely, happy Lok, shoe store and Le Tao; beauty and skin care category has 2 seats, namely NO.5 Fashion Plaza and Le bee net.

This not only reflects the industry pattern of China's B2C market, but also reflects the regional competition pattern of China's B2C market.

The North's Taobao mall, Jingdong mall, Amazon and Dangdang ranked 30 billion, 10 billion 200 million, 3 billion yuan and 2 billion 260 million yuan respectively in the top four.

In the "encirclement" of e-commerce enterprises in East China and North China, the power of Southern China B2C e-commerce, which is dominated by fashionable online shopping, began to rise. There are 3 enterprises from Southern China District, namely, vip.com, dream bazaar,

It is not hard to see that the southern style electricity supplier featured by fashionable online shopping is relatively late, but its market performance is good and its development momentum is very fast.

Peng Qiang, Guangzhou Institute of business economics, pointed out that from the list of TOP30, we can see that the scale of Guangdong's e-commerce enterprises is expanding and its status is rising.

However, in the future, how to build the competitiveness of the system, continue to enhance profitability, break out in a competitive market and enter the B2C leading brand array of e-commerce will be the biggest test for Southern China electric business enterprises.

Innovation of e-commerce website mode

Become a winning weapon

The rapid rise of the three e-commerce websites in Southern China has great relationship with the innovation of operation mode.

It is reported that vip.com started online, with the "brand civilian price" as its foothold, put forward a "limited time rush to buy" mode, its website independent luxury area VIPCLUB includes many international first-rate luxury brands, the price is even lower to 75% off, it can be said to be "online Outlet".

At the same time, vip.com also adopted a dynamic "zero inventory" mode, which is different from the general electricity supplier. It shortened the brand closing period to only two weeks, and accelerated the turnover rate of the brand.

As for the mode innovation, the iPad client is the free shopping application software for iPad based on the first e-commerce website launched by China. It features stylish shopping guide, and its latest shelves are kept in sync with the global counters.

It is worth mentioning that,

Demand spawned the market.

It is reported that Mcglaughlin and Vincente have reached a comprehensive strategic cooperation with Milan network, a fashionable foreign trade B2C website that has been working overseas for many years, and incorporated into the brand area of Milan net. By virtue of Milan network's huge overseas consumer base in the international market, its brand influence and sales volume abroad will be expanded.

"The credit crisis of traditional foreign trade e-commerce, the original mode of operation and high cost, many domestic suppliers have tried to open up a new fertile ground for e-commerce."

Industry expert Chen Tian said.

On the other hand, China's clothing brand is gaining popularity overseas because of its price advantage and its continuous style innovation.

Milan sales data show that China's clothing brand has become the most popular product.

It is understood that at present, several electric providers are in full swing to integrate resources to prepare for developing overseas markets.

Milan network related responsible person said that through the integration of brand resources, Milan network and other fashion providers will form a supply chain: the core suppliers of all customers, Mcglaughlin, Amoy brands and so on will be linked to the online brands under the online and offline businesses, and will be promoted to the overseas brand service providers with the Milan network as the core.