Research And Analysis Of Pinghu's Professional Market Of 10 Billion Garment Bags

Xu Ma clothing entered Pinghu, China Clothing City store has entered the decoration stage, Shan Sen industrial, Lai Tianhua and other clothing enterprises have also started shop decoration. Up to now, 18 Pinghu garment enterprises have signed up for the exhibition area of local garment enterprises. It is expected that the first half of this year will be a collective opening. After the opening of the local clothing enterprise exhibition area in C District, the garment city has been opened to the whole. This means that a clothing professional market with outstanding features and perfect functions will rise formally in Pinghu, Zhejiang province.

Relying on industrial advantages, Pinghu is now making efforts to build two major markets for clothing and luggage. Pinghu has strong clothing processing and luggage production capacity, owns more than 1000 garment manufacturing enterprises, and 300 million garments (sets) each year. The luggage industry has an annual output of hundreds of millions of bags and bags, which is one of the three largest production bases in China. Such a large capacity, so many well made products, are mostly labeled with others' trademarks and flow to the international market. This has to be attributed to the "short legs" of Pinghu's traditional industries.

Last year, part of the business of Pinghu China Garment City and the construction of Pinghu international luggage and suitcase city undoubtedly let Pinghu clothing and luggage industry see the hope of upgrading archives, and saw a brand new era coming. It is reported that Pinghu China garment city was built in March 2010, with a total planned area of 400 thousand square meters, which is divided into two phases. At present, the first phase of the project has been completed in the area of 145 thousand square meters, of which the foreign trade clothing trade area of A district has been open for trial in October 8th last year, and has entered more than 500 businesses. The monthly sales volume is about 10 million yuan. In the B District, the "famous Yuan era" boutique was opened in December 25th last year, and more than 300 famous brands at home and abroad were introduced. Some of the local clothing enterprises in the C area have been renovated and are scheduled to open in the first half of this year. Pinghu international luggage city started construction in June last year, and the work of investment promotion is also in progress. At present, more than 200 brands and large-scale enterprises have signed up. The total area of the box is 400 thousand square meters, with a total investment of 1 billion 500 million yuan. After completion, it will become an international exhibition and trade platform for luggage and bags.

Instead of simply having a trading place, the deeper significance lies in promoting the spanformation and upgrading of the industry and the development of local economy. According to Xiao Jiaxing, director and general manager of Pinghu international luggage City, after the completion of the luggage city project, it includes a raw materials and accessories trading market, a global box brand exhibition and Trade Center, an international sourcing center, a luggage and bag industry headquarters base, and a global box business center. "At that time, Pinghu enterprises will no longer have to go to the field to purchase raw materials, they will get the latest information in the industry at home, learn top-level technology and brand management, so as to enhance brand awareness and spanform from single trade OEM to brand domestic sales. The building of the headquarters base can also promote the spanformation of Pinghu enterprises' current mode of integration of industry and commerce, and factories are purely producing, gathering trading companies, product exhibition centers, administrative offices and so on. Xiao Jiaxing said that a market invigorated, can promote local tourism, consumption and other aspects, the promotion of local economic development is limitless, and can play the role of City gold card.

Pinghu international box and bag city raw materials trading market is expected to open in September next year, brand luggage Exhibition Trade City, international procurement center plans to open trial in 2014. By 2020, the planned annual turnover reached 5 billion yuan, and strive to go public. The annual planned spanaction scale of Pinghu garment city after China's opening up is more than 5 billion yuan, and the Korea Pavilion, which is working with Korea Korea economic and Trade Promotion Association, will be a bright spot. The construction of the two major markets will accelerate the upgrading of the traditional industries in Pinghu, enhance the competitiveness of the industry and the visibility of Pinghu, and inject strong forces into the local economic development.