CHIC2012 News Flash: &Nbsp, A National Fine Menswear.

Sino

Creating national fine men's clothing

Hinur put "quality and competition" in the first place in the development strategy.

The first class craftsmen at home and abroad were hired to study and study in Italy. The garment technology and edition were improved, and the technology level and product quality were improved.

The company continuously improves the quality and ability of R & D team, increases R & D efforts, implements product innovation, and develops high-grade new products with bright spots.

The company also forms an industrial alliance with suppliers to jointly develop high-grade surface accessories, increase added value of products and enhance the market's quick response capability.

In terms of quality management, the company strengthens the quality control and control of raw materials, production processes and inspection procedures, increases the training of quality inspectors, and checks the strength of production processes and production processes by taking turns inspection and multiple inspection.

Through constant unremitting efforts in quality construction, the quality of our product has been improved qualitatively.

In July 8, 2011, the company was awarded the honorary title of "national credit rating enterprise" and "2011 national trustworthy enterprise" awarded by the China product quality association.

He has stepped up the upgrading of production equipment and technology, relying on the largest production base for men's clothing in China, using the advanced production hanging pipeline and supporting equipment imported from Germany, Italy, Spain, Sweden and Japan to form a strong capacity.

At present, it has 10 suits, 12 pairs of trousers production lines and 6 shirts production lines. The annual production capacity reaches 2 million 800 thousand suits, 4 million 200 thousand pairs of trousers and 2 million shirts. A team of outstanding workers, such as the advanced individuals who won the May 1 Labor Medal and the "Luo Yingliu waterline", have emerged.

Relying on advanced equipment and R & D team composed of fashion designers at home and abroad, he has formed a unique elegant style, high taste, good quality and excellent service. He has won a high reputation in the domestic market and has a loyal consumer group.

The company occupies the first place in men's clothing market share in four provinces of Shandong, Hebei, Henan and Shanxi, and ranks the highest in Shaanxi, Jiangsu, Anhui, Inner Mongolia and northeast provinces.

Foothold in China and "going out"

Since listing, Hinur has not been eager to expand marketing channels, but has focused on working with professional decoration companies to enhance and unify the store image and provide consumers with a more comfortable shopping environment.

The company also consummates the distribution system of Wei Fu you, improves the information level of marketing management, and greatly improves and improves the terminal image of the enterprise.

In addition, it will speed up the implementation of the investment and marketing network project, and make efforts to build "shop store" in Direct stores and shopping malls, and gradually establish a marketing network system with wide coverage and reasonable layout, so as to improve the market share.

At present, he has successfully built the first market circle with Shandong, Hebei, Henan, Shanxi, Jiangsu and Shaanxi as the core, and has established second market circles covering Ningxia, Gansu, Xinjiang, Tibet, Tibet, Tibet, convergence and northeast three provinces, forming a marketing network covering Jiangbei and the whole country.

Expanding domestic

Providing unique consumer experience

Since this year, with the upgrading of store image, the company has launched innovative measures to further strengthen the training of shop staff.

In order to create a shopping atmosphere of "customer experience marketing", a lecturer with many years of experience in flight attendants and five star hotels has been invited to provide all-round, integrated training and quality improvement for service, etiquette, make-up and development.

The company also implements "zero distance service", and consumes lifelong dry cleaning, three piece sets and customized marketing strategies.

Among them, lifelong free dry cleaning started the same industry. Six international standard dry cleaning procedures were adopted, and the largest dry cleaning service center in the suit industry was established.

To satisfy the delivery of dry goods and dry clothes, he built a logistics distribution company consisting of more than 200 logistics vehicles.

In order to meet the special needs of the dealers and the special bodies and emergency processing guests, he has set up a complete information management system, all of which have adopted the digital terminal management.