Highlighting The Taste And Personality Of &Nbsp; Renault Dress In Brand New Pformation.

Release new design products

Zhao Huanchen, chairman of Guangzhou Lei Yi no Clothing Co., Ltd., told reporters that autumn and winter of 2012

In this exhibition, Renault has launched two major series, one is the high fashion business series, the other is the high fashion series.

Renault costumes promote brand positioning to high-end and younger, pay attention to the texture and comfort of fabrics, and pay attention to the clothing version and the overall collocation effect. The design style is more fashionable, and the taste and individuality are outstanding.

In terms of edition, Renault men's clothing not only keeps the elegance of the suit, but also reflects the keen sense of fashion trend, classic and fashionable.

At the same time, Renault adopted the X version which accords with the human body curve. In the meantime, it didn't have the feeling of constraint when it gained the effect of receiving the body. It made the clothing more fit to the body, and it seemed to be more slender and tall. It showed the unique personal charisma and temperament of the consumers.

Advocating fashion and healthy life

Speaking of Renault's unique DNA, Zhao Huanchen said

Renault brand is mainly located in 30~42 year old high-end fashion elite mature men. They are not only excellent career elites, but also love fashion, artistic taste, pursuit of their own personality and goals.

What's more, they pay more attention to personal image, balance the relationship between work and life, and enjoy the life of fashion and health.

In order to better reflect the taste and individuality of products, Reynolds apparel has established a strong design team, specially hired senior European designers as the chief designer, set up R & D centers in Paris, France and Milan, Italy, combined with the domestic Guangzhou design team, so that clothing design closely follows the trend of International fashion.

Target line store

In the first half of 2011, Renault started the construction of terminal standardization.

Through terminal standardization, the service system and service quality can be promoted to a higher level, and consumers' loyalty to the brand can be increased through individualization of management and service.

As a domestic independent brand produced and sold in the United States, Renault has its own R & D and sales company in New York and Losangeles, and has gradually established 150 sales channels combined with American culture.

It is understood that in 2012, the Renault brand continued to carry out the "image creation influence" project, which will regularly conduct terminal training and international fashion talks. Through these activities, consumers' habits will be affected, and consumers' awareness and loyalty to brands will be continuously strengthened, so that products and consulting services, cultural marketing and emotional marketing can jointly build Renault brand value.

"Renault brand plan 2012~2013 expansion of the first class of domestic cities and provincial capital cities, after 2014 will gradually expand the second line city.

In the process of expansion, we do not demand the blind expansion of quantity and stand firm.

The trend of fashion varies year by year, but it does provide a value for consumers.

As a responsible and reliable enterprise and a brand enterprise with a glorious history, Renault dress will carry out the torch of exploration and pursuit and create brilliance.