Inspiration Is Gathering In Shanghai, Dreaming Beyond The Future.

On the afternoon of March 28th, 2012 Shanghai International Fashion Culture Festival The Shanghai Fashion Week Organizing Committee plenary meeting and news briefing will be held at the municipal government building. Zhang Xinsheng, executive director of the Shanghai International Fashion Culture Festival, Shanghai Fashion Week Organizing Committee, deputy secretary of Shanghai Municipal People's government, deputy director of the organizing committee, deputy director of Shanghai Business Committee, and deputy director and Secretary General of the organizing committee, attended the meeting. The relevant bureaus, districts, group companies and college leaders attended the meeting.

The eighteenth Shanghai International Costume Culture Festival and the 2012 autumn winter of Shanghai fashion week are about to start. With the new form of promotion, the most forward-looking information will be brought to the public. Fashion trend 。 From March 13th to April 28th, the 18 Shanghai International Costume Culture Festival and the 2012 autumn winter of Shanghai fashion week will be held for more than ten sub projects including publication, theme show, academic forum, and trade and entertainment four major sections.

　　 Look at one: the two big show, dazzling design bright resplendent

Shanghai fashion week 2012 autumn and winter will be held in from April 11th to 17th in Xintiandi too Pinghu and 800 show two grand show, the same period nearly 40 works were released.

The 800 Show, which has been renovated by the Soviet style old factory, has been the main venue for Shanghai fashion week for three consecutive years. Under the influence of fashion week, the 800 Show has been successfully built as an important carrier for Jingan District to vigorously promote the development of fashion and creative industries. It has become an important part of Shanghai's fashion brand gathering, exhibition and creative design industrial chain extension. This Shanghai fashion week 800 show main venue brings together many excellent local brands rooted in China and international perspective. It also introduced famous designers from mainland China and Hongkong and the most promising talents with the most potential. The two day "Italy fashion in Shanghai" special release will make professional audiences feel close to the charm of Italian style.

As a fashionable landmark to guide the trend and focus on fashion, Shanghai fashion week Xintiandi show will set up the first water professional show in Shanghai Pinghu Park in a very creative way. It has held nearly 20 entries for seven days in a row to perfect the latest fashion trend. Apart from the famous international brands such as France and Britain, we are committed to developing wider space for the design of new power in Asia. It is worth mentioning that this event is more specifically in the new world fashion B1 atrium set up fashion week designer brand qualification hall. Creative sales Extend the charm of T.

　　 Two: Exhibition Forum, expand the connotation of the industry

Shanghai International Fashion Show (Mode Shanghai2012) is one of the important items of Shanghai International Fashion Culture Festival and Shanghai fashion week. With the goal of creating "Asian Fashion hub", it adopts professional international operation mode, pays attention to the participation of exhibitors and professional buyers, and creates a fashionable, professional and comfortable trade platform. The exhibition brings together more than 300 brands from 13 countries and regions, including China, Italy, France, the United Kingdom, Korea and Japan, and has created the best business platform for enterprises to expand the market, promote brand, negotiate business and exchange international.

The international fashion forum of Shanghai International Garment Culture Festival, founded by Donghua University, was founded in 1996. It is one of the classic brand events of the clothing festival. Each forum can advance with the times to select the most focused industry topics. Invite international and domestic experts, scholars and authorities to come together to promote industrial development with theoretical guidance and academic research, and enhance the guiding role of theory in practice. This fashion forum was held in Donghua University in from April 18th to 22nd. With the theme of "collaborative innovation - building a fashion capital", we made suggestions for the construction of Shanghai fashion capital.

The exclusive guest of the Shanghai Fashion Week held in the form of VIP Party will give a perfect ending to this season's animated animations. A carefully constructed high-end exchange feast will invite guests to share the fashion idea and collision wisdom in a relaxed and comfortable atmosphere. {page_break}

　　 Three point: show performance, popular fashion reemergence trend

The linkage between commerce and tourism is a major feature of this year's Shanghai International Fashion Culture Festival and Shanghai fashion week. In addition to the fashion week's main show, the fashion show in major shopping malls and fashion tourism scenic spots is also worth seeing.

In from April 14th to 20th, Shanghai flower harbor The 2012 year Shanghai International Costume Culture Festival will be held for ten years. Designer Simon Wang (Wang Qingfeng) takes the theme of "Queen of flowers" as a theme to create a new fashion show. In from April 6th to 8th, the 2012 Shanghai International Clothing Culture Festival "spring neon" fashion show will be held in the Hong Kong Heng Lung Plaza.

This year, fashion festivals and fashion week will hold many promotional activities in the same period to achieve the purpose of stimulating consumption. From March 3rd to April 28th, Shanghai clothing group joined the famous brand clothing enterprises at home and abroad. The theme of "fashion walking with you, brand entering thousands" was held at the shopping mall of dragon dream in Zhongshan Park. From March 30th to April 8th, the Shanghai clothing and footwear trade association will hold 2012 Shanghai International Fashion Culture Festival and the first large-scale famous brand costumes shopping exhibition at the International Expo Center, which will meet the needs of the general public.

　　 Look at four: the style of colleges and universities, and the appearance of many students.

Shanghai International Fashion Culture Festival and Shanghai fashion week have been actively interacting with famous art institutes for many years, providing students with a stage to show themselves. The graduates of Donghua University, Shanghai University of Engineering Science and Fudan University will show their wonderful works at this fashion festival and fashion week. Donghua University will hold the 2012 Shanghai International Fashion Culture Festival costume forum and the "Huan Donghua Fashion Week" series from 18 to 22 April. Shanghai University of Engineering Science garment Institute and Fudan University College of Visual Arts in Shanghai will also bring very creative student works, showing the potential and strength of the new generation of designers in the future.

With the strong support of the governments of Jingan District, Huangpu District, Xuhui District and Shanghai international fashion center, the Shanghai fashion week will broadcast 2012 autumn and winter works on the big screen of the new world, Huaihailu Road Huashi Plaza, Nanjing East Road Century Square, Nanjing West Road and Xujiahui port hueheng long square during the event. And will display outdoor knives in Nanjing West Road, Nanjing East Road, Huaihailu Road and other characteristic commercial streets. More specifically, 2000 Shanghai fashion week 2D code stickers will be linked to the major business circles. The latest technology will be presented at the event site, such as naked eye 3D, to explain the fashion design with advanced technology. Shanghai fashion Zhou Weibo, official website has been completely revised to create multi-dimensional online and offline interaction.